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ENGAGING STUDENTS
THROUGH SOCIAL MEDIA
98%
98%

42%
51%

40%
18%

31%
22%

7%
15%

1%
0%

AVERAGE DAILY VISITS

SOCIAL MEDIA SITES

TO

Graduate

8%

<1

1-3 27%

21%

7-9 14% 10-12 10%

4-6 29%

6%

underGraduate

29%

10%

13 + 13%

13%

21%

LIKELIHOOD TO USE

45

34

33

SOCIAL MEDIA
FOR

39
26

10

8
POSE A
QUESTION
TO PEERS

UNDERGRADUATE GRADUATE
RESEARCH
OR ACCESS
CONTENT VIA
AN APP

14
1

-7

CREATE AND
ORGANIZE
RESEARCH

POSE A
POSE A
QUESTION TO RESEARCH
QUESTION
YOUR FACULTY
TO YOUR
/INSTRUCTORS LIBRARIANS

USE
SHARE
CONNECT W/
RESEARCH COLLABORATE
OTHER STUDENTS RESEARCH
IN A
W/ ACADEMIC INFORMATION RECOMMENDED
BY PEERS
W/ PEERS
WORKSPACE
INTERESTS

-33
VICES
RY SER
BRA
I
IAL MEDIA
IN L UGH SOC
ST
RO TE
ABILITY TO ASK
RE D TH GRADUA
QUESTIONS OF
TE RE TE
LIBRARIANS IN
IN VE DUA
REAL TIME
I GRA
EL DER
44.8
37.9
D N
27.1
U

23.4

-47

TUTORIALS
& RESEARCH
INSTRUCTION

-65

21.2

11.0%
NEED TRAINING IN
USE OF SOCIAL
MEDIA FOR
RESEARCH

PREFER OTHER
PLATFORMS FOR
ONLINE
RESEARCH

ASSOCIATE
SOCIAL MEDIA
W/ LEISURE

-71

NET
LIKLIHOOD
SCORE

30.7%

54.8%

-62

40.4

21.2
37.3

LITERATURE
RECCOMENDATIONS
FOR DIFFERENT
TOPICS

ABILITY TO
SHARE FILES OR
CITATIONS

-48

COMMUNITIES
FOR SPECIFIC
AREAS OF
RESEARCH/STUDY

24.2

40.4

-51 -53

4.7%
OTHER

REASONS WHY STUDENTS DO NOT USE SOCIAL MEDIA FOR RESEARCH AND STUDY

61.6%

PREFER FINDING
INFORMATION
ELSEWHERE

52.6%

6.8%

26.8%

QUESTION
INFORMATION/
DATA QUALITY

PREFER NOT TO
COLLABORATE
W/ OTHER
STUDENTS

PREFER OTHER
PLATFORMS FOR
COMMUNICATING

ONLY 1 OUT OF EVERY 20
STUDENTS HAS RECIEVED
SOCIAL MEDIA TRAINING

RECOMMENDATIONS FOR LIBRARIES
Consider establishing a
presence on Facebook
and Twitter, if you have
not already.

Post regular library-related
updates (changes to library
hours, new resources,
events and other “news”).

Set up LinkedIn groups, specific to
academic disciplines, for access by
graduate students in particular; secondarily,
establish a page on Google+ and create
groups specific to academic disciplines.

“Friend” or “Like” prominent
individuals and academic/student
organizations, encourage them to
share library posts with their networks.

Create community
pages or sites for
specific academic
disciplines, hosted
by the library.

Provide online tools for
organizing research,
managing citations,
sharing and collaboration,
such as RefWorks.

Academic libraries considering social media should evaluate potential services in
three distinct areas:
Contacting and communicating
with classmates, other students
with similar academic interests,
and with faculty and librarians.

Collaborating with others
by using sites to organize
and share research.

Expand information-literacy instruction
to include using social media for
research. For example, teach students
about the social media features of
online databases and research tools
such as RefWorks; show students how
to contact librarians through Facebook,
Twitter, Google+, and LinkedIn.

Collecting data for research;
that is, using content in social
media sites as an authoritative
information source.

Teach students how to connect with researchers in
their discipline through social media, such as,
how to participate in a Twitter chat.
Introduce and inform graduate students about other
sites with discipline-specific communities such as,
Quora and the editing side of Wikipedia.
Consider including tools such as Dropbox, Google
Drive, and school services such as an intranet or
Blackboard/Moodle in information-literacy efforts.

54%

UNDERGRADUATE

46%

GRADUATE

CANADIAN UNIVERSITIES

AMERICAN UNIVERSITIES

ABOUT PROQUEST®
ProQuest connects people with vetted, reliable information. Key to serious research, ProQuest
includes Bowker®, Dialog®, ebrary®, Serials Solutions® businesses and the RefWorks®, Pivot™ and
Summon® services.
facebook.com/proquest

twitter.com/proquest

linkedin.com/company/proquest

youtube.com/proquestvideo

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Undergraduate and Graduate Student Use of Social Media Infographic

  • 1. ENGAGING STUDENTS THROUGH SOCIAL MEDIA 98% 98% 42% 51% 40% 18% 31% 22% 7% 15% 1% 0% AVERAGE DAILY VISITS SOCIAL MEDIA SITES TO Graduate 8% <1 1-3 27% 21% 7-9 14% 10-12 10% 4-6 29% 6% underGraduate 29% 10% 13 + 13% 13% 21% LIKELIHOOD TO USE 45 34 33 SOCIAL MEDIA FOR 39 26 10 8 POSE A QUESTION TO PEERS UNDERGRADUATE GRADUATE RESEARCH OR ACCESS CONTENT VIA AN APP 14 1 -7 CREATE AND ORGANIZE RESEARCH POSE A POSE A QUESTION TO RESEARCH QUESTION YOUR FACULTY TO YOUR /INSTRUCTORS LIBRARIANS USE SHARE CONNECT W/ RESEARCH COLLABORATE OTHER STUDENTS RESEARCH IN A W/ ACADEMIC INFORMATION RECOMMENDED BY PEERS W/ PEERS WORKSPACE INTERESTS -33 VICES RY SER BRA I IAL MEDIA IN L UGH SOC ST RO TE ABILITY TO ASK RE D TH GRADUA QUESTIONS OF TE RE TE LIBRARIANS IN IN VE DUA REAL TIME I GRA EL DER 44.8 37.9 D N 27.1 U 23.4 -47 TUTORIALS & RESEARCH INSTRUCTION -65 21.2 11.0% NEED TRAINING IN USE OF SOCIAL MEDIA FOR RESEARCH PREFER OTHER PLATFORMS FOR ONLINE RESEARCH ASSOCIATE SOCIAL MEDIA W/ LEISURE -71 NET LIKLIHOOD SCORE 30.7% 54.8% -62 40.4 21.2 37.3 LITERATURE RECCOMENDATIONS FOR DIFFERENT TOPICS ABILITY TO SHARE FILES OR CITATIONS -48 COMMUNITIES FOR SPECIFIC AREAS OF RESEARCH/STUDY 24.2 40.4 -51 -53 4.7% OTHER REASONS WHY STUDENTS DO NOT USE SOCIAL MEDIA FOR RESEARCH AND STUDY 61.6% PREFER FINDING INFORMATION ELSEWHERE 52.6% 6.8% 26.8% QUESTION INFORMATION/ DATA QUALITY PREFER NOT TO COLLABORATE W/ OTHER STUDENTS PREFER OTHER PLATFORMS FOR COMMUNICATING ONLY 1 OUT OF EVERY 20 STUDENTS HAS RECIEVED SOCIAL MEDIA TRAINING RECOMMENDATIONS FOR LIBRARIES Consider establishing a presence on Facebook and Twitter, if you have not already. Post regular library-related updates (changes to library hours, new resources, events and other “news”). Set up LinkedIn groups, specific to academic disciplines, for access by graduate students in particular; secondarily, establish a page on Google+ and create groups specific to academic disciplines. “Friend” or “Like” prominent individuals and academic/student organizations, encourage them to share library posts with their networks. Create community pages or sites for specific academic disciplines, hosted by the library. Provide online tools for organizing research, managing citations, sharing and collaboration, such as RefWorks. Academic libraries considering social media should evaluate potential services in three distinct areas: Contacting and communicating with classmates, other students with similar academic interests, and with faculty and librarians. Collaborating with others by using sites to organize and share research. Expand information-literacy instruction to include using social media for research. For example, teach students about the social media features of online databases and research tools such as RefWorks; show students how to contact librarians through Facebook, Twitter, Google+, and LinkedIn. Collecting data for research; that is, using content in social media sites as an authoritative information source. Teach students how to connect with researchers in their discipline through social media, such as, how to participate in a Twitter chat. Introduce and inform graduate students about other sites with discipline-specific communities such as, Quora and the editing side of Wikipedia. Consider including tools such as Dropbox, Google Drive, and school services such as an intranet or Blackboard/Moodle in information-literacy efforts. 54% UNDERGRADUATE 46% GRADUATE CANADIAN UNIVERSITIES AMERICAN UNIVERSITIES ABOUT PROQUEST® ProQuest connects people with vetted, reliable information. Key to serious research, ProQuest includes Bowker®, Dialog®, ebrary®, Serials Solutions® businesses and the RefWorks®, Pivot™ and Summon® services. facebook.com/proquest twitter.com/proquest linkedin.com/company/proquest youtube.com/proquestvideo