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Properati demo day nxtp silicon valley sep 13

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Properati
Properati

Properati is a real estate marketplace in Latin America that is presenting at NXTPLabs Demo Day in September 2013. It has developed a more optimized user experience for online real estate compared to traditional sites that simply ported offline models online. Properati also uses a performance-based business model where realtors pay for potential customers (leads) generated, rather than a cost-per-million model, to better align incentives. The Properati team is led by CEO and co-founder Gabriel Gruber and has operations in 30 countries with 12 million monthly visits.

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@NXTPLabs Demo Day – Mountain View – September 2013! www.properati.com / gabriel@properati.com! Real Estate Market Place in Latin America! @GabrielGruber! Co-Founder & CEO!
“Taking a model that was optimized for the analog world and porting it to the internet is almost always suboptimal”
1) Traditional real estate sites UX: Offline => Online > Not the best user experience
Simple & Clean only content + relevant data
Mobile Version
2) Business Model Traditional real estate sites: CPM L Choose your plan: Super Gold-Platinum ☆ ☆ ☆ ☆ ☆ ☆ Gold-Platinum ☆ ☆ ☆ ☆ ☆ Platinum ☆ ☆ ☆ ☆ Gold ☆ ☆ ☆ Silver ☆ ☆ Bronze ☆ Normal :| > Not the best ROI for the realtor
Performance based business model: CPA / Leads Users find relevant content Realtor pays for potential customers Aligned incentives! > Properati.com = CPA J
Team Lorenzo Raggio COO - tech, real estate, economist Gabriel Gruber CEO - tech, economist archipielago investment group + Martin Sarsale CTO - tech, hacker 30 countries, 8 langs, 12MM visits /month
@NXTPLabs Demo Day – Mountain View – September 2013! www.properati.com / gabriel@properati.com! Real Estate Market Place in Latin America! @GabrielGruber! Co-Founder & CEO!

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Properati demo day nxtp silicon valley sep 13

  • 1. @NXTPLabs Demo Day – Mountain View – September 2013! www.properati.com / gabriel@properati.com! Real Estate Market Place in Latin America! @GabrielGruber! Co-Founder & CEO!
  • 2. “Taking a model that was optimized for the analog world and porting it to the internet is almost always suboptimal”
  • 3. 1) Traditional real estate sites UX: Offline => Online > Not the best user experience
  • 4. Simple & Clean only content + relevant data
  • 6. 2) Business Model Traditional real estate sites: CPM L Choose your plan: Super Gold-Platinum ☆ ☆ ☆ ☆ ☆ ☆ Gold-Platinum ☆ ☆ ☆ ☆ ☆ Platinum ☆ ☆ ☆ ☆ Gold ☆ ☆ ☆ Silver ☆ ☆ Bronze ☆ Normal :| > Not the best ROI for the realtor
  • 7. Performance based business model: CPA / Leads Users find relevant content Realtor pays for potential customers Aligned incentives! > Properati.com = CPA J
  • 8. Team Lorenzo Raggio COO - tech, real estate, economist Gabriel Gruber CEO - tech, economist archipielago investment group + Martin Sarsale CTO - tech, hacker 30 countries, 8 langs, 12MM visits /month
  • 9.
  • 10.
  • 11.
  • 12. @NXTPLabs Demo Day – Mountain View – September 2013! www.properati.com / gabriel@properati.com! Real Estate Market Place in Latin America! @GabrielGruber! Co-Founder & CEO!