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50 Compelling Statistics
on Global eCommerce
Curated by PromptCloud, a Data-as-a-Service provider
Global eCommerce Market
1Penetration of eCommerce
80%
of the worldwide internet users have
purchased products online via
desktop, mobile, tablet or other
devices.
B2C eCommerce sales value 28
Worldwide b2c eCommerce sales reached
$1.7 trillion in 2015.
This is equal to the GDP of Brazil.
2
Top 5 biggest markets by global
eCommerce Sales
China
$562.66 BLN
USA
$349.06 BLN
UK
$93.89 BLN Japan
$79.33 BLN
Germany
$74.46 BLN
12
3
4
5
3
Fastest-growing region 294
With an eCommerce turn over of $770 billion, Asia-
Pacific is by far the world’s largest region, registering
an impressive 44% year-on-year growth.
Country that will drive growth 31
The number of digital buyers in India is expected to
reach 41 million by the end of 2016, representing
27%
5
of total number of internet users in the
country.
Mobile commerce 37
Paypal and Ipsos research expect mobile
revenue to reach $291 billion
6
in 2016.
Top eCommerce players by net sales 17
$107 billion $12.3 billion $8.6 billion
7
Chinese eCommerce Market
China’s eCommerce sales 30
It has been predicted that China will exceed
$1 trillion in eCommerce sales
by 2018.
8
Market share in China 4
80%
9
In 2013, Alibaba had an
eCommerce market share of
in China.
Alibaba’s revenue in China 5
In March 31st 2016, the Chinese eCommerce
Corporation recorded Alibaba’s revenue of
$13.08 million.
10
Alibaba’s customer base
Alibaba has 300 million customers per
year, which is equal to the entire US population.
11
Alipay vs. Paypal
Alipay, a third-party online payment platform
established in China by Alibaba is worth
$60 billion, where as Paypal is worth
$49 billion.
12
UK eCommerce Market
UK’s eCommerce market 8
In 2010, the United Kingdom had the biggest
market in the world with £121 billion
when measured by the amount sent per capita.
13
UK’s global footprint 9
50% of shoppers worldwide seek British
goods, especially the USA (21% cross-border
purchases) and China (15%).
14
UK’s mobile commerce 10
Paypal has reported that 59% of online
transactions in the UK are made via mobile device.
15
UK’s eCommerce sales value 11
Online sales value in the UK reached an estimated
£52.25 billion
in 2015, with the average shopper spending
£ 1174 billion.
16
US eCommerce Market
E-commerce growth in the U.S. 12
The number of digital shoppers in the USA has been
constantly growing – from 172 million in 2010 to
205 million in 2015.
17
E-commerce adoption in the U.S. 14
Close to 73%of the internet users in
the U.S. representing more than
60%of the entire population,
had purchased online.
18
Mobile commerce in the U.S. 15
10% of Americans have purchased, at least
once via mobile device.
19
E-commerce growth projection in the
U.S.
16
The amount of online sales are expected to rise to
$523 billion by 2020, mainly due to
mobile devices. This is equivalent to combined GDP
of Romania, Czech Republic and Slovakia.
20
B2B eCommerce Sales in the U.S. 46
Forrester forecasts that US B2B eCommerce will grow
from $780 billion in 2015 to $1.3 trillion in
2020.
21
Fastest-growing category in U.S.
commerce
27
According to a research done by Accenture, if given
an option, 75% of consumers would like to make
entire car-buying process online.
22
Most successful e-tailer in the USA 13
Amazonis the most successful eCommerce
player in the United States.
23
More about Amazon
Amazon’s profitability 18
Although Amazon was launched in 1995, the first
yearly profit wasn’t until 2003.
24
Amazon’s sales value per minute 19
In 2014 when Amazon’s site went down for
49 minutesthe company missed sales of
nearly $5.7 million.
25
Amazon’s website traffic 20
Amazon’s website receives 94 million
visitors per month which is little less than the
population of Philippines.
26
Amazon’s “Prime Day” sales 21
On Amazon’s peak day called “Prime Day”,
320 productsget sold per second.
27
Amazon’s brand value 22
Amazon’s brand value is worth
$ 45.73 billion.
28
Cart Abandonment
Global cart abandonment rates 32
Percentage of customers who left behind their orders instead of purchasing.
68% 69% 70% 71% 72% 73% 74% 75% 76% 77%
North America
Latin America
Europe
APAC
Africa/Mid. East
74%
75.3%
70.9%
76.3%
76.1%
29
Top reasons for cart abandonment
in the U.S.
33
Extras cost high (shipping,
taxes) 61%
Account creation
required 35%
Complicated checkout
process 27%
30
Recoverable sales 34
In the USA and Europe, $260 billion
worth of lost orders can be recovered by optimizing
check out flow and design.
31
Abandonment rates by industry 35
Retail 74.6% Travel 80.1% Fashion 68.8%
32
Customer Insights
2Why do people shop online? 33
What triggers sales 23
8out of 10consumers will shop online if offered
free shipping.
34
Top cross-shopping category 24
Apparel is the most popular cross-shopping category
with 72%of women looking for apparel.
35
Time to compare 25
38% of consumers spend 30+ minutes comparing
products before finally purchasing the product.
36
Social media in the buying process 38
Top social media people use as part of online shopping experience.
Facebook 52% YouTube 25% Twitter 14%
37
Best-selling products 26
The best-selling products in eCommerce sites
worldwide are usually
books, software and music.
38
Increasing repeat purchase 50
Offering points as rewards can increase repeat
shopper annual visits by up to 20%.
39
Digital coupons 47
According to Juniper Research mobile coupon usage
will surpass 1 billion users by the year 2019.
40
Customer retention 48
It is 7xmore expensive to get a new customer than
to retain an existing one.
41
Impact of customer experience 49
86%of customers will pay up to 25% more to get
a better customer experience.
42
Affiliate Marketing 39
According to marketing firm Custora, affiliate
marketing now drives 16% of eCommerce orders
in the U.S.
43
Consumer behavior with respect to
devices
40
90%of consumers move between devices to
accomplish a goal, whether that’s on smartphones,
PCs or tablets.
44
Discounts can win back customers 25
54%of shoppers will purchase products left in
shopping carts, if those products are offered at a
lower price.
45
Mobile web 41
71%of the global mobile web users expect
websites to load as quickly, or faster on their mobile
phone compared to the computers they use at home.
46
Load time and sales 42
According to Amazon, every 100msincrease in
load time decreases sales by 1%.
47
Tablet vs. PC 43
52% of tablet users now say that they prefer to
shop using their tablet rather than their PC.
48
Tablet vs. smartphone 44
Tablet visitors are nearly three times
more likely to purchase than smartphone visitors.
49
Email and mobile 45
36%of emails from retailers are opened
exclusively on mobile.
50
Sources
• https://en.wikipedia.org/wiki/E-commerce
• adage.com/article/btob/tablet-users-high-performance-expectations/285877
• www.internetworldstats.com/emarketing.htm
• https://www.thinkwithgoogle.com/articles/shift-to-constant-connectivity.html
• http://www.cmo.com/features/articles/2012/1/18/adobe-digital-marketing-study-finds-tablets-rule-for-shopping.html
• https://blog.kissmetrics.com/5-ecommerce-stats
• www.nua.ie/surveys/ecommerce-statistics
• https://hostingfacts.com/internet-facts-stats-2016
• www.pfsweb.com/blog/2016-uk-ecommerce-market
• blog.pricegong.com/2012/03/10-facts-about-online-shopping.htm
• https://globenewswire.com/news-release/2011/07/19/451522/226802/en/New-Study-Reveals-the-Mobile-Web-Disappoints-Global-
Consumers.html
• https://www.statista.com/statistics/225614/net-revenue-of-alibaba
• www.marketwatch.com/investing/stock/amzn/financials
• https://researchci.com
• https://econsultancy.com/blog/66235-12-illuminating-ecommerce-stats-from-january-march-2015
• http://blog.gigaspaces.com/amazon-found-every-100ms-of-latency-cost-them-1-in-sales/
Extract price, reviews, images, categories and
other specifications from
eCommerce websites.
ECOMMERCE
WEEK
10%
Off*
October 24th to 28th
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50 Compelling Statistics on Global eCommerce

  • 1. 50 Compelling Statistics on Global eCommerce Curated by PromptCloud, a Data-as-a-Service provider
  • 3. 1Penetration of eCommerce 80% of the worldwide internet users have purchased products online via desktop, mobile, tablet or other devices.
  • 4. B2C eCommerce sales value 28 Worldwide b2c eCommerce sales reached $1.7 trillion in 2015. This is equal to the GDP of Brazil. 2
  • 5. Top 5 biggest markets by global eCommerce Sales China $562.66 BLN USA $349.06 BLN UK $93.89 BLN Japan $79.33 BLN Germany $74.46 BLN 12 3 4 5 3
  • 6. Fastest-growing region 294 With an eCommerce turn over of $770 billion, Asia- Pacific is by far the world’s largest region, registering an impressive 44% year-on-year growth.
  • 7. Country that will drive growth 31 The number of digital buyers in India is expected to reach 41 million by the end of 2016, representing 27% 5 of total number of internet users in the country.
  • 8. Mobile commerce 37 Paypal and Ipsos research expect mobile revenue to reach $291 billion 6 in 2016.
  • 9. Top eCommerce players by net sales 17 $107 billion $12.3 billion $8.6 billion 7
  • 11. China’s eCommerce sales 30 It has been predicted that China will exceed $1 trillion in eCommerce sales by 2018. 8
  • 12. Market share in China 4 80% 9 In 2013, Alibaba had an eCommerce market share of in China.
  • 13. Alibaba’s revenue in China 5 In March 31st 2016, the Chinese eCommerce Corporation recorded Alibaba’s revenue of $13.08 million. 10
  • 14. Alibaba’s customer base Alibaba has 300 million customers per year, which is equal to the entire US population. 11
  • 15. Alipay vs. Paypal Alipay, a third-party online payment platform established in China by Alibaba is worth $60 billion, where as Paypal is worth $49 billion. 12
  • 17. UK’s eCommerce market 8 In 2010, the United Kingdom had the biggest market in the world with £121 billion when measured by the amount sent per capita. 13
  • 18. UK’s global footprint 9 50% of shoppers worldwide seek British goods, especially the USA (21% cross-border purchases) and China (15%). 14
  • 19. UK’s mobile commerce 10 Paypal has reported that 59% of online transactions in the UK are made via mobile device. 15
  • 20. UK’s eCommerce sales value 11 Online sales value in the UK reached an estimated £52.25 billion in 2015, with the average shopper spending £ 1174 billion. 16
  • 22. E-commerce growth in the U.S. 12 The number of digital shoppers in the USA has been constantly growing – from 172 million in 2010 to 205 million in 2015. 17
  • 23. E-commerce adoption in the U.S. 14 Close to 73%of the internet users in the U.S. representing more than 60%of the entire population, had purchased online. 18
  • 24. Mobile commerce in the U.S. 15 10% of Americans have purchased, at least once via mobile device. 19
  • 25. E-commerce growth projection in the U.S. 16 The amount of online sales are expected to rise to $523 billion by 2020, mainly due to mobile devices. This is equivalent to combined GDP of Romania, Czech Republic and Slovakia. 20
  • 26. B2B eCommerce Sales in the U.S. 46 Forrester forecasts that US B2B eCommerce will grow from $780 billion in 2015 to $1.3 trillion in 2020. 21
  • 27. Fastest-growing category in U.S. commerce 27 According to a research done by Accenture, if given an option, 75% of consumers would like to make entire car-buying process online. 22
  • 28. Most successful e-tailer in the USA 13 Amazonis the most successful eCommerce player in the United States. 23
  • 30. Amazon’s profitability 18 Although Amazon was launched in 1995, the first yearly profit wasn’t until 2003. 24
  • 31. Amazon’s sales value per minute 19 In 2014 when Amazon’s site went down for 49 minutesthe company missed sales of nearly $5.7 million. 25
  • 32. Amazon’s website traffic 20 Amazon’s website receives 94 million visitors per month which is little less than the population of Philippines. 26
  • 33. Amazon’s “Prime Day” sales 21 On Amazon’s peak day called “Prime Day”, 320 productsget sold per second. 27
  • 34. Amazon’s brand value 22 Amazon’s brand value is worth $ 45.73 billion. 28
  • 36. Global cart abandonment rates 32 Percentage of customers who left behind their orders instead of purchasing. 68% 69% 70% 71% 72% 73% 74% 75% 76% 77% North America Latin America Europe APAC Africa/Mid. East 74% 75.3% 70.9% 76.3% 76.1% 29
  • 37. Top reasons for cart abandonment in the U.S. 33 Extras cost high (shipping, taxes) 61% Account creation required 35% Complicated checkout process 27% 30
  • 38. Recoverable sales 34 In the USA and Europe, $260 billion worth of lost orders can be recovered by optimizing check out flow and design. 31
  • 39. Abandonment rates by industry 35 Retail 74.6% Travel 80.1% Fashion 68.8% 32
  • 41. 2Why do people shop online? 33
  • 42. What triggers sales 23 8out of 10consumers will shop online if offered free shipping. 34
  • 43. Top cross-shopping category 24 Apparel is the most popular cross-shopping category with 72%of women looking for apparel. 35
  • 44. Time to compare 25 38% of consumers spend 30+ minutes comparing products before finally purchasing the product. 36
  • 45. Social media in the buying process 38 Top social media people use as part of online shopping experience. Facebook 52% YouTube 25% Twitter 14% 37
  • 46. Best-selling products 26 The best-selling products in eCommerce sites worldwide are usually books, software and music. 38
  • 47. Increasing repeat purchase 50 Offering points as rewards can increase repeat shopper annual visits by up to 20%. 39
  • 48. Digital coupons 47 According to Juniper Research mobile coupon usage will surpass 1 billion users by the year 2019. 40
  • 49. Customer retention 48 It is 7xmore expensive to get a new customer than to retain an existing one. 41
  • 50. Impact of customer experience 49 86%of customers will pay up to 25% more to get a better customer experience. 42
  • 51. Affiliate Marketing 39 According to marketing firm Custora, affiliate marketing now drives 16% of eCommerce orders in the U.S. 43
  • 52. Consumer behavior with respect to devices 40 90%of consumers move between devices to accomplish a goal, whether that’s on smartphones, PCs or tablets. 44
  • 53. Discounts can win back customers 25 54%of shoppers will purchase products left in shopping carts, if those products are offered at a lower price. 45
  • 54. Mobile web 41 71%of the global mobile web users expect websites to load as quickly, or faster on their mobile phone compared to the computers they use at home. 46
  • 55. Load time and sales 42 According to Amazon, every 100msincrease in load time decreases sales by 1%. 47
  • 56. Tablet vs. PC 43 52% of tablet users now say that they prefer to shop using their tablet rather than their PC. 48
  • 57. Tablet vs. smartphone 44 Tablet visitors are nearly three times more likely to purchase than smartphone visitors. 49
  • 58. Email and mobile 45 36%of emails from retailers are opened exclusively on mobile. 50
  • 59. Sources • https://en.wikipedia.org/wiki/E-commerce • adage.com/article/btob/tablet-users-high-performance-expectations/285877 • www.internetworldstats.com/emarketing.htm • https://www.thinkwithgoogle.com/articles/shift-to-constant-connectivity.html • http://www.cmo.com/features/articles/2012/1/18/adobe-digital-marketing-study-finds-tablets-rule-for-shopping.html • https://blog.kissmetrics.com/5-ecommerce-stats • www.nua.ie/surveys/ecommerce-statistics • https://hostingfacts.com/internet-facts-stats-2016 • www.pfsweb.com/blog/2016-uk-ecommerce-market • blog.pricegong.com/2012/03/10-facts-about-online-shopping.htm • https://globenewswire.com/news-release/2011/07/19/451522/226802/en/New-Study-Reveals-the-Mobile-Web-Disappoints-Global- Consumers.html • https://www.statista.com/statistics/225614/net-revenue-of-alibaba • www.marketwatch.com/investing/stock/amzn/financials • https://researchci.com • https://econsultancy.com/blog/66235-12-illuminating-ecommerce-stats-from-january-march-2015 • http://blog.gigaspaces.com/amazon-found-every-100ms-of-latency-cost-them-1-in-sales/
  • 60. Extract price, reviews, images, categories and other specifications from eCommerce websites. ECOMMERCE WEEK 10% Off* October 24th to 28th
  • 61. Thanks for reading! Share this presentation