The document introduces the Profit Puzzle Start Up Kit, which contains 8 modules to help new business owners succeed. The modules cover objectives and vision, management, finance, personnel, marketing, operations, production, and resources. The kit also includes a case study and worksheets to help users develop profit plans and take action steps. The goal is to provide business owners with the essential tools and information needed to effectively run their business and put all the pieces of the "profit puzzle" together.