From this presentation you will learn about Product Development.

1. www.productschool.com
Product Development with Gitgirl,
PiggyVest & Flutterwave

2. Join 35,000+Product
Managers on
Free Resources
Discover great job
opportunities
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3. CERTIFICATES
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Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
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4. C O U R S E S
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Training
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management skills

5. Olufemi Olanipekun
T O N I G H T ’ S S P E A K E R

6. Building amazing
products through
continuous
innovation
- Olufemi Olanipekun

7. Most of the products
that exist today
existed in one form or
the other

8. The process of making
changes in something
established, especially
by introducing new
methods or ideas is
called innovation

9. Take a Car as
an example
A car is a product of continuous
innovation. It is a product that has
seen many changes that solves pain
points of the previous versions

10. How do you build
products that
continuously gets
better through
continuous Innovation

11. Coming up with
hypothesis of products
you think solves a
problem for the user
and the user is willing
to pay for it

12. Looking at existing products
and finding possible ways of
solving the pain-points
experienced by the users

13. Talking to potential users or
current users of similar
products to see how they
use similar products and the
pain points that they have
using the product

14. You should also try to find out
how much the potential users
will be willing to pay for the
new product which fixes the
pain point they have identified
with the old product.

15. Asking for price will allow you
to know how painful the pain
point you are solving is and
how much the product will be
worth once developed.

16. Come up with metrics you will
track to validate that the pain
points you have solved are
really solved. Your metrics
should be used to validate
your hypothesis

17. Build the product

18. Measuring the success of your
products by tracking your
metrics and seeing how your
users respond.

19. Example
If you had an hypothesis that says
“Shoppers prefers paper bags to nylon
bags and will pay $5 to get a paper bag
in the store”, your metric for this
hypothesis can be `5 shoppers should
buy at least 1 paper bag each at $5 in
one week. Meeting this metric will
validate that your hypothesis with
Paper bags is worth pursuing else you
might have to make a decision of
either pivoting or persevering

20. Learning from
your metrics
Learning from your metrics involves 3
actions. When your product meets
your metrics it means your hypothesis
has been validated successfully and
the initial assumption of the product
can be pursued.
If your metric isn’t met, you will need
to either pivot or persevere. Learning
will give you new ideas / hypothesis

21. Thank You
Twitter - @iolufemitalks

22. www.productschool.com
Part-time online Product Management Training Courses
and Corporate Training