Janna Bastow talks about her experience starting a product management tool called ProdPad in 2010. After initial traction, growth plateaued in 2015. She realized the solution was to focus intensely on improving a key metric - increasing the trial-to-paid conversion rate. Through targeted experiments like shortening trials and personalizing emails, the conversion rate increased from 0% to 15%, leading to skyrocketing growth, increased revenue, happier customers, and a better company culture. The lesson is that focusing intently on crucial product metrics can power significant business success.
10. 2015: The year of faffing about
Hiring (and unhiring)
Some outside help
Let’s try advertising!
Events and outings
Founder “hobbies”
Should we raise money?
Bonus: New product version
@simplybastow
14. Ways to get rich
1. More traffic
2. More free trials
3. More trial users signing up to pay
4. Get users to buy bigger packages
5. Get users to stick around longer
@simplybastow
15. Ways to get rich
1. More traffic
2. More free trials
3. More trial users signing up to pay
4. Get users to buy bigger packages
5. Get users to stick around longer
@simplybastow
16. Ways to get rich
1. More traffic
2. More free trials
3. More trial users signing up to pay
4. Get users to buy bigger packages
5. Get users to stick around longer
@simplybastow
17. Ways to get rich
1. More traffic
2. More free trials
3. More trial users signing up to pay
4. Get users to buy bigger packages
5. Get users to stick around longer
@simplybastow
18. Ways to get rich
1. More traffic
2. More free trials
3. More trial users signing up to pay
4. Get users to buy bigger packages
5. Get users to stick around longer
19. Ways to get rich
1. More traffic
2. More free trials
3. More trial users signing up to pay
4. Get users to buy bigger packages
5. Get users to stick around longer
@simplybastow
35. Ways to get rich
1. More traffic
2. More free trials
✔ More trial users signing up to pay
4. Get users to buy bigger packages
5. Get users to stick around longer
@simplybastow
36. Ways to get rich
1. More traffic
2. More free trials
✔ More trial users signing up to pay
4. Get users to buy bigger packages
5. Get users to stick around longer
@simplybastow