PR defined: Relationship building, perception shaping and more

Copyright © 2016 PR Newswire Association LLC. All Rights Reserved.
PR Newswire asked you
to define what Public
Relations is right now.
Here’s a look at YOUR responses.

PR IS
RELATIONSHIPS

#PRisNow & always has been
reputation, influence
& relationships that inform
decisions & enable
organizational success.
LIISA SHELDRICK
@LIISAMARJATTA

MARIANA SCHULLER
PR is now about driving
awareness through content
and connections.

A strategic mgmt
function that helps build
mutually beneficial
relationships between
an org and publics
CHRISTIE DENNISTON
@CDENNISTON24

#PRisNow community
management combined with ORM
[online relationship management].
DIGITANT
@DIGITANT

• Building Relationships with Media
and Influencers
• Pitch Perfect: Tips for a Media
Outreach Strategy That Sings
• In The Dating Game of Blogger
Relations, Which Suitor Are You?
Further reading on building Relationships

PR IS
PERCEPTION

BMP COMUNICAZIONE
@BMP_COMUNICA
#PRisNow the right mix of
vision, ideas, content and
connections to make your
reputation stronger and
your goals easier.

Simply put, PR is how one is
portrayed and then seen in the
public eye. The way to get there is
complicated, but the bottom line
is – who saw/heard and where?
CASSANDRA CARDENAS
@CASS_CARDENAS

PR is reputation
management. More
spheres and tactics now.
SUZANNE FULTON
@SUZANNEFULTON

NUNURAI NDAWANA
@NURAIFOH
#PR is about creating awareness
and shaping a response.

More info about managing brand Perception
• Proving It: Going from Press Release
Performance to Measuring Brand
Perceptions
• Crisis Communications Planning in the
Social Media Age
• PR’s Role in Promoting Your Corporate
Social Responsibility Program

PR IS
EVER-EVOLVING

THE PRMG
@THEPRMG
PR is staying relevant and being
on top of current trends.

PR is using ever evolving tactics
to build brand awareness.
SWPR GROUP, LLC

PR is now and
forever evolving.
AFFAN
@HYDERAFFAN
Dynamic
LAUREN BOONE
@LNB3691

#PRisNow a business that
requires agile thinking and
a willingness to change
tactics with technology in
order to succeed.
JAY WILSON
@JAYWILSONAPR

Keep track of PR’s Ever-Evolving trends
• New PR Approaches for Outbound
Communications Strategies
• Improve Your Visual Storytelling,
One Step at a Time
• The 4 Skills Every Successful CMO
Possesses

PR IS
MULTICHANNEL

PR is knowing multiple
platforms to maximize
your visibility.
TAKEYIA MONIQUE
@TAKEYIAMONIQUE

MOVACCI
@MOVACCI
#PRisNow more interwoven in
the entire day vs just during
news cycle. This is the
social entrepreneurship
& social media factor.

#PRisNow understanding &
advising the media as a whole.
This means social media, paid
content campaigns, UGC in
addition to traditional PR.
CHRISTINE GALASSO
@KIP_PR

BROOKS WALLACE
@BWALL403
#PR is reaching your target
audience everywhere they are.

#PRisNow a
multichannel
universe.
LAURIE SMITH
@LAURIESMITH

Read more about Multichannel strategy
• Maximize the Reach of Your
Message with a Strategic,
Multichannel Plan
• 5 Steps to Boost Your Multichannel
Content Promotion

PR IS
ENGAGEMENT

#PRisNow is about managing
reputations, building brands &
raising awareness using
dynamic social communications
to engage with customers.
GO PUBLICITY
@GO PUBLICITY

JESSICA SHARP
@JESSICAGSHARP
PR is Now
Engagement:
Content,
Digital, Data.

#PRisNow experiential, thriving
at the intersection of earned,
curated and engaging media.
MARKSTEIN
@MARKSTEINCO

#PRisNow
encouraging
two-way
communication.
CPR COMMUNICATIONS
@CPR_COMM

Check out how to better Engage your audience
• Tips for Creating a Press Release that
Maximizes Social Sharing
• 5 Reasons Customer Advocacy Will
Enhance Your Content Marketing
• Intermedia Boosts Campaign Visibility
with Award-Winning Video: A MultiVu
Creative Services Case Study

PR IS
MARKETING

LISA NIRELL
@LISA_NIRELL
#PRisNow ripe for disruption,
thanks to new customer
behaviors, #content movement
+ expanded role of #CMO.

#PRisNow an evolving and
essential piece of a complete
marketing strategy that takes
form in traditional AND
digital channels.
BRIANNA
GARZA-NEACE
@BRIANNAMNEACE

#PRisNow no longer
about your products,
but your consumer.
BRIGHTON AGENCY
@BRIGHTONAGENCY

ZOE LAMB
@ZOEMURIEL
#PRisnow being used &
accepted as an essential part of
a wider #MarketingComms mix;
integration is key.

• Evolution of PR’s Role in the
Marketing Funnel
• The Future of Content Marketing:
Creating Contextual Connections
• The Secret Weapon of Content
Marketing is Public Relations
Further reading on integrating Marketing with PR

PR IS
CONTENT

PR is communicating your business
to your target customer, sharing
relevant content and building
relationships with your audience.
VERONICA WEDDING
& EVENTS
@VERONICAEVENTS

SUE VOYLES
@PRDIVA
#PRisNow envisioning a
future where our devices may
‘fill in the blanks’ but the
message still matters.

PR contributes to the
body of knowledge.
ROB GELPHMAN

BARBARA
SEGAL
@BABSSEGAL
Producing
quality
content

Read more about Content discovery
• The Buyer 2.0 Content Strategy
Checklist
• How to Write Press Releases: Best
Practices for Content Discovery
[SlideShare]

PR IS
STORYTELLING

BECCI STALKER
@BECCISTALKER
#PRisnow communicating
the story & building reputation
amongst audiences via
relevant channels.

PR can be less of a sell
and asking for coverage.
A compelling story sells
itself. PR helps to push
it forward.
SHEILA WAN
@FNITEAM

JO SUTHERLAND
@JOSUTHERLANDPR
#PR is now about creating
stories that actually mean
something to the people
you're targeting.

PR is now
storytelling.
ASHLEY
PRITCHARD

Learn how to up your Storytelling game
• Five Keys to Crafting Press Releases
that Drive ‘Earned Media’
• 6 Brand Stories the Media Wants
That You’re Probably Not Telling

PR IS
DATA-DRIVEN

#PRisNow driven
by more data than
ever before.
BRIGHTON AGENCY
@BRIGHTONAGENCY

#PRisNow tied
to bottom line
results!
VICTORIA HARRES
@VICTORIAHARRES

#PRisnow more accountable
than ever. Smoke and mirrors
have given way to great
content and driving
measurable actions.
JEREMY WOOLF
@JEREMYWOOLF

More info about gathering & leveraging PR Data
• Execute PR Plans Better through
Continuous Measurement & Analysis
• 6 Questions to Ask Before A/B Testing
Your Press Release Strategy
• How to Use Reporting to Drive Your
International PR Strategy

PR IS
STRATEGIC

#PRIsNow more than just
publicity – it includes programs
that strategically build and
maintain relationships.
TRUE BLUE
COMMUNICATIONS
@TRUEBLUECOMM

ALESSANDRA MALVERMI
@ALEMAL
No doubts #PR keeps
being a strategic
communication process...
with a new toolkit and
wider publics.

#PRisNow a business where
strategic thinking and
ethics are critical to success
in the marketplace of ideas
and reputations.
JAY WILSON
@JAYWILSONAPR

JULIE BATLINER
PR is now idea-centric. We’ve turned a corner
from being the "tactical activation" to being an
"original idea generator." We're collaborating to
come up with organizing ideas that all disciplines
can jump off of. And because PR pros aren't afraid
of sharing their ideas like some traditional
creatives, they are taking full advantage of
empowering the right people to put it all together.
If content is king, integrated thinking is queen.

Learn how to elevate your PR Strategy
• Best Practices for Growth: Aligning PR
Programs to Corporate Strategy
• The Ultimate Guide to Planning Your
2016 Editorial Calendar [SlideShare]
• How to Use Reporting to Drive Your
International PR Strategy

PR IS
REAL TIME

Being available for
real-time interactions
with your audience
BARBARA SEGAL
@BABSSEGAL

JAY WILSON
@JAYWILSONAPR
#PRisNow a business where the
fundamentals of research,
planning, implementation and
evaluation must be done faster
and better than ever.

#PR is now fluid.
JENNIFER CONNOLLY
@MSJCONNOLLY

• Quick & Easy Guide to Sharing Your
Press Release with the World
• Identifying Opportunities & Issues:
Keys to Monitoring Traditional & Social
Media
• The Value of Twitter Data in Gathering
Industry Intelligence
Tips for executing Real Time communication plans

PR IS
EVERYTHING

TRANSMEDIA GROUP
@TRANSMEDIAGROUP
#PRisNow is people talking about
#storytelling #trend #innovative
#funny #heartfelt #engaging
#difference #news #highlights

Integrated into just
about every form
of marketing
AMY
LITTLETON
More
social –
online and
in person
Faster
More
proactive More fun
Still something my
mother doesn’t
even understand

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PR defined: Relationship building, perception shaping and more

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PR defined: Relationship building, perception shaping and more