2. • The life style of villager is different from the
metro or other cities. Even after the
industrialization, most of the Indian population is
engaged in agriculture. There are other people in
rural India who earn their bread by various arts,
handicrafts and couture and tourism. Tourism in
India gives employment and business
opportunities to many people who are employed
in rural sector. Because of its importance rural
tourism of India needs more attention and
support

3. Rural tourism will bring people of different
cultures, faiths, languages and life-styles close
to one another
And it will provide a broader outlook of life. It
will not only generate employment for the
people but it can also develop social, cultural
and educational values

4. Although,
there is phenomenal growth in Indian Tourism,
but rural tourism,
was never given any priority

5. The concept of rural tourism has a noble
cause,
it is another kind of sustainable tourism
that exploits resources in :
rural regions, causes little or no harmful
impact, and generates
increasing benefits to rural areas in terms of
rural productivity, employment, improved
distribution of wealth, conservation of the
rural environment and culture, local people's
involvement, and a suitable way of adapting
traditional beliefs and values to modern times.

6. The main aim of the study is to measure the
potential of rural tourism in India. The specific
objectives of the study are :
(1) To understand the potential of rural
tourism,
(2) To find out the impact of rural tourism to
our society
(3) To identify the challenges and
opportunities in rural tourism
(4) To identify the essential elements for
development of rural tourism

7. Study had been conducted to understand the taste and
preference of different classes of tourists.
Whether there is a potential customer for rural tourism and
the physical characteristics that will
appeal to tourists seeking a rural tourism, generally fall into
the following categories:
• scenic value - including mountains, seashores, lakes,
islands, rivers, and special interest
scenery such as wetlands, native bush, geological features;
• special wildlife assets - flora and fauna both native and
exotic:
• cultural assets - including historic buildings, towns,
settlements, historic sites and other
cultural experience opportunities, other ethnic heritage;
• agricultural/horticultural/forestry assets - farm systems and
activities e.g. sheep rearing,
cattle rearing, interesting crops, flowers etc;
• special facilities for sporting activities - including hunting,
fishing, skiing, trekking, walking,
etc.

8. Rural tourism could help in boosting the local
performing arts and help conserve the local
culture,
and can prevent rural-urban migration.
Thus rural tourism could attract tourists by
providing excellent glimpse of the village
ambience
with local cuisine. Moderate, but clean,
accommodations for tourists should be
constructed by the
villagers in traditional design and architecture.
Bank finance

9. Different festival of India like Holi,
Diwali, Durga Puja, Ganesh Utsav,
Navaratri, etc are some of
the festivals of India should be
more organize to attract Domestic
as well as International tourist.
Melas and festivals are needed to
be promoted to attract tourists

10. Positive Economic Impact- It will create employment for the
rural people and generate income
for them. The villagers will able to provide better food and
education for their children. They will
have an additional source of income along with their
agricultural income.
• Create employment especially for the rural youth.
• Income level will rise.
• Generate foreign exchange
• With the rise of income other measure of community like
education, health etc will rise.
• The price of the land will rise.
• The expenditure on housing will increase.
• Demand for other goods and services will increase.
• Improvement in the public services.
• Generate revenue or the government.
• Modernization of agriculture and other rural activities.
• Local small businessman will be benefited.

11. Environmental Impact
The rural people can
learn to develop the
healthy environment
with proper sanitation,
roads,
electricity,
telecommunication etc
for better living on one
side on other side the
tourist can exploit
natural resources and
have a heavy impact on
the environment

12. Positive Environmental Impact – The
rural people will learn how to lead
healthy and hygienic
life from the urban people visitors.
• Infrastructure development will lead to
healthy tourism.
• The impact of rural environment can
improve the state of body and mind.
• Help in create and maintain the natural
park.
• Learn the importance of preservation of
natural resources.
• They will learn to develop healthy
environment with proper sanitation,
roads, electricity,
telecommunication, etc.
• They will learn to use modern tools and
technology.
• They will learn to preserve the natural
habitats, bio-diversity historical
monuments

13. Socio-cultural Impact
Since the income from tourism
is much higher than what rural
people can earn from
agriculture,
tourism has been accepted
willingly in many rural areas in
spite of its negative effects. It
is
widely recognized that such
negative impacts on rural
communities have become
stronger, and
that rural tourism must be
modified to give rural people
its benefits

14. Poorly planned tourism can mean that villages are invaded by foreign visitors
with different
values, disrupting rural culture. The higher standards of living in urban tourist
destinations have
caused emigration from nearby rural neighbours, resulting in changes in the
demographic
structure and possible culture shock. Furthermore, employment and education
can have a negative
social impact. The younger generation may gain better prestige than their elders
as they gain
experience, jobs and money from tourism.

15. Challenges in rural tourism
The major challenges are need to preserve the
environment and natural resources, the need for
education, proper understanding for both tourists
and local people, and the need to generate a
democratic movement which helps people at all
levels to participate in tourism development.
Also they need to focus on occupation training,
handicraft promotion, and improvement of both
the landscape and the basic infrastructure, to
increase the villagers' quality of life by creating a
healthy environment.
The cooperative system in rural tourism can be an
effective approach in bringing positive impact
in rural areas. Local people can monitor and
control the negative impacts of tourism on their
own
society, if they have an equal stake and authority
in management and development.

16. Essential elements for development of rural tourism are:
• Creation of infrastructure
• Restructuring and liberalization of policies
• Encouragement for investment
• Law and Order
• Tourist Police
• Complaints Handling
• Standardization of goods and services
• Government support
Rural tourism can help in creating sustainable development
in some of our villages in rural areas.

17. 1. To develop of rural areas
2. Provide more jobs in rural sector
3. Improve the standard of living of rural people
4. Bring rural people to main stream
5. Totally reduce migration of people to cities in search of
employment
tourists to India

18. Ministry of tourism has
identified many spots
which are being developed
as tourist destinations in
rural area. These sites are
unexplored and incredibly
beautiful. The rural tourism
in India is will also help to
promote the skills and arts
of the villagers along with
natural, cultural and
historical heritage of India.

21. Positive Socio-cultural Impact - The rural people
will learn the modern culture. They will learn
to come out of their traditional values and beliefs.
They will adopt different practice of modern
society. Since the income from tourism is much
higher than what rural people can earn from
agriculture and other allied services.
• Education and health of the rural community will
improve.
• Provide higher standard of living or the rural
people.

22. • Cultural understanding through fairs and festivals.
• Exchange of cultural beneficial for both.
• Foreign tourist will bring cultural change faster.
• Demand for education will increase.
• Reduce migration of rural people to urban areas.
• Market for agro products and handicrafts will develop in rural areas
farmers and artisans will
develop a direct contact with the customers

23. Tourism in India can fetch great awards in the
rural sector, if the state rural tourism helps in
exposure of the local and regional culture and
historical heritage supports movement of tourist
in rural areas.

24. The villagers are mostly engaged in different types of
occupations and depict the socio economic culture of rural
India. The main occupations are farming and producing
agricultural products. Besides the other occupation are
fishing, pottery, leather work, weaving, carpentry, sweepers,
labours etc. Many people are engaged in handicrafts and
cottage industry or work in small, medium or large
industries.

27. • Governments should recognize importance of rural tourism at priority
• and help in creating healthy competitive business environment. Government
should try to
• generate data for decision-making bodies investing for developing the human
resources, create
• adequate facilities and suitable infrastructure like accommodation, roads, airport
facilities, rail
• facilities, local transport, communication links and other essential amenities
become essential for
• development of rural tourism.
• Some of the essential services required for rural tourism.
• • Build confidence in safety and security.
• • Plan for sustainable growth of rural tourism
• • Invest in new technology
• • Business must balance economics with people, culture and environment.
• • Develop rural tourism protecting natural resources, local heritage and lifestyles.
• • Fill the narrow gaps between the ‘haves’ and ‘have-nots’.