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Innovation ppt
1.
INNOVATION More Control-Greater Savings-Less
Guilt
2.
“Weallknowthatthecycleofelectronicsconsumerismis broken.Becauseit'sanendlessmoneydrainforconsumersto keeptheirgadgetscurrent.Becausetheneverendingdesireto showoff“
3.
WewantsthepeopleofEarthtoriseupanddemandanewkindofcellphone,in whichthevariouscomponents—camera,processor,GPS,screen—snaptogether likeLegos.
4.
• Thissystemwouldletyoubuildexactlythephoneyou want. •
Ifyoukeepyourfilesonline,youcouldremovethestoragemoduleand replaceitwithabiggerbattery. • Ifyouareolder,youcouldunplugthecameraandreplaceitwithabigger speaker.
5.
• Aboveall,thisconceptwoulddramaticallycutdownone-waste. • Youwouldn'tthrowawayaphoneevery
otheryear;insteadyou'down justonephonethat'sbuilt—andrebuilt—tolast. • Ifonecomponentbrokeorbecameobsolete, you'djustunplugitand replaceitwithanewone
6.
Add on- “Custom
ROM”
7.
• WhenpeopletalkaboutinstallingROM’sontheirdevices,theyare referringtoerasing/overwriting oldAndroidsoftware/systemfiles,and replacingthemwithnewonestoalterthebehaviorofAndroidandthe device. •
Ifyou’veeverreinstalledyourcomputersoperatingsystem(Windows7, OSX,Linux),thisisprettymuchthesameprocedure.Wipethediskor ‘memory’,thengivethecomputersomenewsoftwareforittobootinto.
8.
Segmentation-Targeting-Positioning
9.
-Onthebasis ofdemographics andpsychology -Must
beborn after80’sortheyknowsomeoneofthis generation Segmentation
10.
Targeting Targetthemin colleges,gyms,parkinglots,foodjoints, malls,etc Weprovideyou adifferentiatedsolutiontomeetyour
currentaswellasfuture need.
11.
Positioning “MoreControl-GreaterSavings-LessGuilt”
12.
Display 4.3’’ 4.8’’
5.2’’ 6’’ 9.2’’ Ram 512mb 1gb 1.5gb 2gb 3gb Processor Atom based Dual cores Quad cores Octa cores X64 Storage 8gb 16gb 32gb 64gb 128gb Camera (5-22mp) Fish eye Wide angle 1.2u sensor Slow motion Low light Connectivity Wifi + Bluetooth NFC Battery 2500mah 3500mah 5000mah 8000mah 10000mah ProductMix
13.
Pricingstrategy Strategy:Providingcustomeraslow(Costleadership)and accessible(penetration)aspossible. Profitmargin:30%oncostofmanufacturing. Distributes/dealer’smargin:15%
14.
Place Metrocities,malls,multibrandretailstores, Discount/wholesalemarkets
15.
Promotion Digital Marketing
ViralMarketing SponsoredMarketing via techshows,T.V.Channels Print Media Events P.R.Stunts
16.
ThankYou Any Questions?
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