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INNOVATION
More Control-Greater Savings-Less Guilt
“Weallknowthatthecycleofelectronicsconsumerismis
broken.Becauseit'sanendlessmoneydrainforconsumersto
keeptheirgadgetscurrent.Becausetheneverendingdesireto
showoff“
WewantsthepeopleofEarthtoriseupanddemandanewkindofcellphone,in
whichthevariouscomponents—camera,processor,GPS,screen—snaptogether
likeLegos.
• Thissystemwouldletyoubuildexactlythephoneyou want.
• Ifyoukeepyourfilesonline,youcouldremovethestoragemoduleand
replaceitwithabiggerbattery.
• Ifyouareolder,youcouldunplugthecameraandreplaceitwithabigger
speaker.
• Aboveall,thisconceptwoulddramaticallycutdownone-waste.
• Youwouldn'tthrowawayaphoneevery otheryear;insteadyou'down
justonephonethat'sbuilt—andrebuilt—tolast.
• Ifonecomponentbrokeorbecameobsolete, you'djustunplugitand
replaceitwithanewone
Add on- “Custom ROM”
• WhenpeopletalkaboutinstallingROM’sontheirdevices,theyare
referringtoerasing/overwriting oldAndroidsoftware/systemfiles,and
replacingthemwithnewonestoalterthebehaviorofAndroidandthe
device.
• Ifyou’veeverreinstalledyourcomputersoperatingsystem(Windows7,
OSX,Linux),thisisprettymuchthesameprocedure.Wipethediskor
‘memory’,thengivethecomputersomenewsoftwareforittobootinto.
Segmentation-Targeting-Positioning
-Onthebasis ofdemographics andpsychology
-Must beborn after80’sortheyknowsomeoneofthis
generation
Segmentation
Targeting
Targetthemin
colleges,gyms,parkinglots,foodjoints, malls,etc
Weprovideyou adifferentiatedsolutiontomeetyour currentaswellasfuture need.
Positioning
“MoreControl-GreaterSavings-LessGuilt”
Display 4.3’’ 4.8’’ 5.2’’ 6’’ 9.2’’
Ram 512mb 1gb 1.5gb 2gb 3gb
Processor Atom based Dual cores Quad cores Octa cores X64
Storage 8gb 16gb 32gb 64gb 128gb
Camera
(5-22mp)
Fish eye Wide angle 1.2u sensor Slow motion Low light
Connectivity Wifi +
Bluetooth
NFC
Battery 2500mah 3500mah 5000mah 8000mah 10000mah
ProductMix
Pricingstrategy
Strategy:Providingcustomeraslow(Costleadership)and
accessible(penetration)aspossible.
Profitmargin:30%oncostofmanufacturing.
Distributes/dealer’smargin:15%
Place
Metrocities,malls,multibrandretailstores,
Discount/wholesalemarkets
Promotion
 Digital Marketing
 ViralMarketing
 SponsoredMarketing
via techshows,T.V.Channels
 Print Media
 Events
 P.R.Stunts
ThankYou
Any Questions?

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