Patty Radford Henderson

Greater Minneapolis-St. Paul Area, MN United States

Senior Digital Marketing Consultant with Expertise in Brand Strategy, Content Strategy and Connection Planning

Advertising / Marketing / PR

I am a senior digital marketing consultant with a passion for illuminating brand opportunities. Ever since I stepped into my first marketing role, I have strived to anticipate the customer's needs so that I could craft an experience through relevant touch points and content to provide value, foster a relationship and lead the customer through their decision making process. Over the course of my career I have honed my methodology for pulling actionable insight from big data to gain a deep understanding of the consumer's mindset, online habits and influences in order to build relevant personas and customer journey maps. I use these insights as a springboard for brand and marketing strateg...