A presentation given twice at NKU in April 2008. Photos are CC-friendly from Flickr and require attribution, Send me an email if you plan on using them. Oh and meant to upload notes so some of the slides make more sense. Need to get on that....someday.

1. pr 2.0
mixing
business
with social
media
04.24.08

2. content is changing

3. content creation tools
increasing in power, ease of use
decreasing in cost
no longer a barrier to entry
use for the right reasons

4. communication channels
increasing2
delivering more messages
─ news releases (2K+ daily, 520K+ annually)
receiving greater scrutiny

5. attention span
decreasing3
requires instant comprehension
─ an efficient, effective message
EVERYTHING’S abbreviated
─ spelling, board games, trips to the mall

6. public relations is changing