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On Content Strategy Approaches to manage content Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
Setting the stage ,[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
The content world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
The state of content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
The role of content strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
The purpose and value of content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
Content types and attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
Content attributes/metadata ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
Content workflow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
Voice and tone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/) ‘ Infra’ XYZ XYZ ‘ Supra’ XYZ Unsure Confident Presumptuous Apathetic Empathic  Intrusive Vague Practical Esoteric Unreliable Trustworthy Guardian Lackluster Energetic/Vital Hyper-active Confined  Approachable Inaccessible
Content infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
Content as culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
Long-term view ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
Can you do it?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
Suggested reading ,[object Object],[object Object],[object Object],[object Object],[object Object],Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
Thank you Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)

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Content Strategy Approaches to Manage Content

  • 1. On Content Strategy Approaches to manage content Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)
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  • 16. Thank you Prasanna Lal Das (http://www.prasannalaldas.blogspot.com/)