Fredi Schmidli gives an over about the theory behind Lean Startup/Lean Innovation.

1. Fredi
Schmidli
ACE
Event
|
10
Year
Lean
Startup,
Theory &
Practice,
Zürich,
23.
October,
2017
Lean Startup/Lean Innovation
“Increase Success of Innovation
Projects”
Overview about Theory
www.pragmatic-­‐solutions.ch

2. http://www.slideshare.net/pragmaticsolutions
Find this presentation tomorrow on
slideshare
223.10.2017 www.pragmatic-­‐solutions.ch

3. Fredi Schmidli
• Economist
and
BA
• Management
Teams
in
various
functions
and
countries
• Entrepreneur
• Business
Angel
and
Boardmember:
www.startangels.ch
• Partner
at
pragmatic
solutions
• Community
Builder:
meetup.com/Lean-­‐startup-­‐Zurich/
3www.pragmatic-­‐solutions.ch23.10.2017

4. Goal:
To improve the success rate
Source:
Ash
Maurya «Running Lean»
• Develop
product
in
half
the
time
and
at
half
the
cost
(GE)
• Reduce
failure:
“wrong”
product
and
“premature”
scaling
4www.pragmatic-­‐solutions.ch23.10.2017

5. Goal:
To improve the success rate
23.10.2017 www.pragmatic-­‐solutions.ch
• 66%
of
successful
products/companies
significantly
change
original
business
idea
PDA
encryption
software
led
to
.. The
“Game
NeverEnding”
led
to
..
5

6. 23.10.2017 www.pragmatic-­‐solutions.ch
Three
Types
of
Innovation
Horizon
1
Horizon
2
Horizon
3
Core
Business
Emerging
Business
Exploration
known
Semi-­‐
known
unknown
New
disruptive
business
model
Business
Model
Innovation
Process
Innovation
Todays
growth
&
tomorrows
cash
flow
Generate
today’s
cash
flow
Options
on
future
high
growth
business
Source:
Baghai,
Coley, White,
Blank
time
$
6

7. Lean Innovation Framework
7www.pragmatic-­‐solutions.ch23.10.2017

8. Lean Canvas (by Ash Maurya / adapted from Osterwalder)
23.10.2017 8

9. Feedback loop
Design
experiment
Pretotype,
MVP,
…Results
from
experiment
Analyse results:
Persevere,
pivot
or
quit
weeks
not
years
Assumptions/
Hypotheses
Run
experiment
Creativity
happens
here
23.10.2017 www.pragmatic-­‐solutions.ch 9

10. Customer Development
Scale
Product
Market
fit
Problem
Solution
fit
23.10.2017 www.pragmatic-­‐solutions.ch
• Understand Problem
• Define Solution
• Validate qualitatively
• Validate quantitatively
• How do
I
accelerate
growth?
10

11. In
a
Innovation
Project
it
is
unknown
what
the
customer
might
find
valuable
and
even
who
he/she
is.
Value
is
generated
by
learning
these
unknowns.
What is lean thinking?
Value
is
“providing
benefit
to
the
customer”,
anything
else
is
waste.
The Lean Innovation Challenge
23.10.2017 www.pragmatic-­‐solutions.ch 11

12. Traditional versus lean approach
Source:
Ash
Maurya:
Running Lean
23.10.2017 www.pragmatic-­‐solutions.ch 12

13. The roots of Lean Startup
Make products
customers want
Incremental
releases
Reduce
waste,
Operational
excellence
Document
your plan
Adapted
from
Janis
Fraser
Steve
Blank
23.10.2017 www.pragmatic-­‐solutions.ch 13

14. Eric Ries / Ash Maurya 2010/2012
23.10.2017 www.pragmatic-­‐solutions.ch 14

15. Lean Innovation is …
a
company
culture
touching
all
aspects:
Values,
Leadership,
Organisation,
Incentives,
Empowerment,
…
not
a
collection
of
tools
A
culture
can
not
be
copied
easily
23.10.2017 www.pragmatic-­‐solutions.ch 15

16. Core Lean Principle
Get out of the building
23.10.2017 www.pragmatic-­‐solutions.ch 16

17. Summary: Saving Potential by
applying Lean Innovation
• Lean
Canvas instead of Business
Plan
• Identification &
priorisation of risks instead of
testing the whole Business
Model
• Problem
&
Solution
interviews instead of Market
Research
• Pretotype &
MVP
instead of building the Product
• Speed
has biggest impact on
profit
17www.pragmatic-­‐solutions.ch23.10.2017

18. slideshare.net/pragmaticsolutions
fredi@pragmatic-­‐solutions.ch
facebook.com/PragmaticSolutionsGmbh
Nächstes Lean
Innovation
Training,
21./22.11.17:
https://pragmatic-­‐solutions.ch/angebot/
training/lean-­‐innovation-­‐training/
www.pragmatic-­‐solutions.ch
23.10.2017 www.pragmatic-­‐solutions.ch 18