PEI Media is an international financial media group that produces content for the private equity market. They engaged Pragmatic to transform their business through a new modern technology platform. Pragmatic designed and implemented a WordPress-based website integrated with WooCommerce, CRM, and other tools. Through an agile process, they trained PEI's team and migrated content. The new site increased traffic and organic searches, and editors are happier. PEI now has an agile-trained product team and increased confidence in digital.

1. Enterprise ecommerce with
at the center
PEI Media - a case study

2. Introduction
Once upon a time in London

3. Introduction - client profile
PEI Media is an international
financial media group that
produces editorial, data, event
and advertising products for
alternative asset classes within
the private equity market.
@pragmaticweb / pragmatic.agency / d@pragmatic.agency

4. Introduction - client profile
PEI Media is an international
financial media group that
produces editorial, data, event
and advertising products for
alternative asset classes within
the private equity market.
@pragmaticweb / pragmatic.agency / d@pragmatic.agency

5. Introduction - client profile
PEI Media is an international
financial media group that
produces editorial, data, event
and advertising products for
alternative asset classes within
the private equity market.
@pragmaticweb / pragmatic.agency / d@pragmatic.agency

6. Introduction - programme
"Transform the PEI Media business to
deliver significant growth from
premium products based on a modern
flexible technology platform"
@pragmaticweb pragmatic.agency d@pragmatic.agency

7. Introduction - programme
"Transform the PEI Media business to
deliver significant growth from
premium products based on a modern
flexible technology platform"
@pragmaticweb pragmatic.agency d@pragmatic.agency

8. Introduction - programme
"Transform the PEI Media business to
deliver significant growth from
premium products based on a modern
flexible technology platform"
@pragmaticweb pragmatic.agency d@pragmatic.agency

9. Introduction - programme
"Transform the PEI Media business to
deliver significant growth from
premium products based on a modern
flexible technology platform"
@pragmaticweb pragmatic.agency d@pragmatic.agency

10. Introduction - programme
"Transform the PEI Media business to
deliver significant growth from
premium products based on a modern
flexible technology platform"
@pragmaticweb pragmatic.agency d@pragmatic.agency

11. Technical design
@pragmaticweb pragmatic.agency d@pragmatic.agency

12. Webpage
http://

13. Webpage
http://
Data Architecture Experience

14. “Intuitive and easy
interfaces to ease adoption
for editorial teams to
manage content
production and
presentation themselves,
with no technical input
required“
WordPress

15. Webpage
http://
Data Architecture Experience

16. Webpage
http://
Data Architecture Experience

17. “Integrate ecommerce
content with editorial
and other web content”
WooCommerce
CRM

18. Webpage
http://
Data Architecture Experience

19. Webpage
http://
Data Architecture Experience
IDAM

20. Screenshot without
paywall
Identity & Access
Management
“New identity & access
models including...”

21. “...password-less
authentication,
progressive data
capture and metered
access for audience
development”
Passwordless Access
CRM

22. Webpage
http://
Data Architecture Experience
IDAM

23. Webpage
http://
Data Architecture Experience
IDAM
Search
Result

24. “Supports SEO/SEM
and social best
practice”
SEO
Webpage
http://

25. Webpage
http://
Data Architecture Experience
IDAM
Search
Result

26. Webpage
http://
Data Architecture Experience
IDAM
Search
Result
R&A
Database
Elastic
Search

27. “A new website, with
enriched presentation
of content combining
articles & tabulated
data”
Enhanced web page
R&A
Database

28. Webpage
http://
Data Architecture Experience
IDAM
Search
Result
R&A
Database
Elastic
Search

29. Webpage
http://
Data Architecture Experience
IDAM
Search
Result
R&A
Database
Elastic
Search
CRM

30. “Improve conversion
rates through shorter
checkout journey and a
better customer
experience”
WooCommerce checkout
CRM

31. “Increased productivity
of customer service and
sales team”
Updated entitlement
CRM

32. Webpage
http://
Data Architecture Experience
IDAM
Search
Result
R&A
Database
Elastic
Search
CRM

33. Webpage
http://
Data Architecture Experience
IDAM
Search
Result
R&A
Database
Elastic
Search
CRM
Tag
Manager
Business
Intelligence
Google
Analytics

34. Screenshot without
paywall
“Improve sales through
marketing automation”
“Create propensity
models from e-sales and
continuously improve
acquisition and retention
efforts”
GTM datalayer
CRM
Google
Analytics

35. Webpage
http://
Data Architecture Experience
IDAM
Search
Result
R&A
Database
Elastic
Search
CRM
Tag
Manager
Business
Intelligence
Google
Analytics

36. Webpage
http://
Tag
Manager
Business
Intelligence
CRM
Google
Analytics
EMS
R&A
Database
Elastic
Search
Data Architecture Experience
IDAM
Search
Result
Newsletter

37. “Drive audience
engagement, sessions,
session times, pageviews &
repeat visits”
“Enriched, contextual
tagging of content and
data”
“New personalised
customer experience”
Personalisation
CRM
Google
Analytics
Tag
Manager
Business
Intelligence

38. Webpage
http://
Tag
Manager
Business
Intelligence
CRM
Google
Analytics
EMS
R&A
Database
Elastic
Search
Data Architecture Experience
IDAM
Search
Result
Newsletter

39. Operational design
@pragmaticweb pragmatic.agency d@pragmatic.agency

40. Operational design
Agile /
Scrum
PEI & Pragmatic

41. Operational design
Building
trust
Agile /
Scrum
PEI & Pragmatic

42. Operational design
Agile /
Scrum
Re-skilling
& Re-rolling
PEI & Pragmatic
Building
trust

43. Operational design
WoW with
stakeholders
Agile /
Scrum
Re-skilling
& Re-rolling
PEI & Pragmatic
Building
trust

44. Operational design
WoW with
stakeholders
Agile /
Scrum
Delivery
Re-skilling
& Re-rolling
PEI & Pragmatic
Building
trust

45. Operational output
@pragmaticweb pragmatic.agency d@pragmatic.agency

46. “The project to be
delivered in iterative
phases – following
Agile methodologies”
Operational design

54. Results
@pragmaticweb pragmatic.agency d@pragmatic.agency

55. “It’s remarkable to think
how far we’ve come as a
business in less than a
year”
“I’ve seen similar projects
take twice as long and
cost four times as much”
Results
● PEI now has a team of Agile-trained
product managers, subject matter
experts
● The business product now has
representation at the highest level
● Increased organisational confidence
with digital
● Improved IP protection through
passwordless
● Editors and journalists are happier
and more empowered
● Now remediation is well underway,
eyes are turning towards achieving
the vision ahead

56. @pragmaticweb pragmatic.agency d@pragmatic.agency
Results - migration status MIGRATION COMPLETE
SI PEI
PERE PDI II PFM
REC AGRI

57. Total traffic
UP 23% UP 27%
Results - quantitative - SI.com
Organic traffic

58. Mobile traffic
UP 40%
Results - quantitative - PEI.com
Organic traffic
UP 20%

59. ● Don't underestimate how quickly
the commercial runway ends.
● Importance of having client-side
expertise and trusted voices
● Understand your stakeholders
● Transitions and gaps are the
toughest parts
● Invest in the relationship
● T-shirt sizing works
Results - learnings
● The real power of tools: JIRA,
Confluence, Bitbucket, Slack,
Jenkins
● The sheer betterness of Agile
● You have to trust your team to
deliver
● Off-the-shelf themes and visual
composer: not everyone would
agree with the approach but
we've seen great success

60. Q&A Pragmatic Team at WordCamp EU, Paris
Ask Me Anything
@pragmaticweb / pragmatic.agency / d@pragmatic.agency

61. @pragmaticweb / pragmatic.agency / d@pragmatic.agency