This webinar (dated 14th May 2020) features experts at Pragmatic, WP Engine, and Zephr, who explored the challenges for many publishers and larger organisations: how to drive as much value as possible in a complex web estate environment. In this webinar we covered: - Why organisations are using multiple CMS in their web estates - The trend towards headless and in turn the concept of content meshes - The challenges and rewards of personalisation on complex web estates - Technical implementation, case studies and practical tips for Zephr, a solution to personalising complex web estates

1. Solving the revenue optimisation
challenge in a complex web estate
environment - content meshes,
multiple CMS and personalisation
A webinar by Pragmatic with WP Engine and Zephr

2. Intro

3. Meet your hosts

4. Meet your hosts

5. Meet your hosts

6. CTIO, PEI Media

7. Multiple CMS, headless and
WordPress trends in enterprise

8. WordPress use at enterprise level

9. Who Did We Speak To?
214 IT Professionals 86 Marketers 300 Across US & UK

10. From The Biggest Organizations in the World.
Global Annual RevenueNumber of Employees

11. WordPress Posts Biggest Jump in Overall Usage of Any CMS.
+13%* +16%* -3%* +7%* +11%* +15%*
CMS use in the Enterprise
-100%*
* % change between 2017 and 2019

12. Security and Analytics are Main Factors for Choosing WordPress.
Primary Benefits of WordPress

13. WordPress is the leader in CMS Return on Investment.
31%of those surveyed see ROI as
a major benefit of WordPress
18%of those surveyed see ROI as
a benefit for all other CMSs,
on average

14. Benefits of WP as part of a
multiple CMS stack

15. Utilization of more than one CMS is growing increasingly
common.
Breakdown of Multi-CMS use
Not only is Multi-CMS growing,
using a CMS is table stakes for
enterprises in 2020.

16. Having a secondary CMS gives enterprises the agility to be
creative.
Benefits of a Secondary CMS

17. The growing use of multiple CMSs shows no sign of slowing –
with many planning to expand further.
US:
11 months
Total:
12 months
Average timetable for
organizations’ CMS change(s).
UK:
13 months

18. Headless

19. For enterprises, headless is already here.
53%of enterprises are currently
using a headless approach
80%of enterprises not currently
using headless are planning
to evaluate using it in the next
12 months

20. 2020 will be the year of headless.
90%of enterprises will be using a
headless approach in 2020 if
all of these evaluations result
in headless use

21. WordPress is most frequently used CMS in multi-CMS +
headless approaches.
Multi-CMS + Headless
Adobe
Experience
Manager
WordPress Sitecore Joomla Umbraco Drupal
62%
65%
16%
9% 8% 7%
#1

22. Download research here
The rise of multi-CMS.
WordPress
growth in the
enterprise.
Headless is
here.

23. Challenges & rewards of
personalisation on complex web
estates
https://pixabay.com/photos/city-houses-small-town-architecture-3378773/

24. Common use cases for multi-CMS
https://pixabay.com/photos/book-read-old-literature-pages-1659717/

25. Personalisation & Multi-CMS Webinar
Example -
Sage Advice
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26. Personalisation & Multi-CMS Webinar
Example -
EIU
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27. Rapid response
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Personalisation & Multi-CMS Webinar

28. Personalisation & Multi-CMS Webinar
Multiple teams
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29. Problem statement
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https://pixabay.com/photos/off-road-jeep-trail-4x4-mud-dirt-2915957/

30. There’s only so many
things you can ask a
visitor to do
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Personalisation & Multi-CMS Webinar

31. The Pragmatic Solution
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https://pixabay.com/photos/light-bulb-lightbulb-light-bulb-1246043/

32. Practical implementation
https://pixabay.com/photos/handstand-beach-sea-ocean-sand-2224104/

33. Illustrative
Technical
Architecture
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Personalisation & Multi-CMS Webinar

34. Want to find out more?
Personalised WordPress for
B2B publishers using Zephr
bit.ly/wpzephrwp
https://pixabay.com/photos/blank-paper-pen-coffee-work-792125/

45. Fashion
Food
Healthcare
Education
Gaming
Finance
Retail
Advertising
Entertainmen
t

46. President - Hearst Magazines

58. Architecture
Website
Static
CDN
User
Website
Zephr
CDN
User
Decision
engine
IDAM
Journey
builder
Website
User
Content Sessions
Users Rules
CRM
ESP
CDP
Zephr
Cloud
Zephr
CDN

60. Superpowers
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https://pxhere.com/en/photo/671170

61. Getting started
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https://pixabay.com/photos/running-sprint-cinder-track-498257/

62. Following up
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https://pixabay.com/photos/rocket-launch-rocket-take-off-nasa-67643/

63. Q&A
Where and how?