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Web monetisation - WordCamp for Publishers April 2020

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In this talk, David takes a look at web monetisation and its potential implications for WordPress. WM is a new open standard for micropayments online and Coil - a consumer offering that lets consumers support content creators in a web-native way.

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Web monetisation - WordCamp for Publishers April 2020

  1. 1. Web monetisation WordCamp for Publishers 2020 David Lockie
  2. 2. Evolution of the web
  3. 3. https://upload.wikimedia.org/wikipedia/commons/0/0a/CRT_Monitor_2014-01-01_23-42.jpg
  4. 4. https://upload.wikimedia.org/wikipedia/commons/1/1c/Flickr_-_Duncan~_-_Mansion_House.jpg
  5. 5. https://www.contactatonce.com/contact-at-once-offers-apple-business-chat/
  6. 6. https://twitter.com/jachim_van_huut/status/1100348709991313408?s=12
  7. 7. https://twitter.com/amandacosco/status/1083441666705498112?s=12
  8. 8. What does web 3 mean for business models on the web?
  9. 9. Stefan Thomas, Coil on TechCrunch “There’s no built-in business model” as part of the web https://techcrunch.com/2019/06/26/imgur-premium/?guccounter=1&guce_referrer_us=aHR0cHM6Ly90LmNvLzhQVmt1cWdzWFY&guce_referrer_cs=1OPa WJoxjK8H2IVQ_jxIRA
  10. 10. https://www.seomining.com/internet-web-technologies/module5/http-protocol-error-codes.php
  11. 11. To be web-native, payments need to be: ● Permissionless ● Frictionless ● Continuous
  12. 12. Why no payment protocol?
  13. 13. https://medium.com/@elmadah/blockchain-network-protocol-42a9bd40663b
  14. 14. https://www.pinclipart.com/downpngs/iRJRTmx_html-css-javascript-icons-clipart/
  15. 15. https://en.wikipedia.org/wiki/Denomination_effect#/media/File:Exchange_Money_Conversion_to_Foreign_Currency.jpg
  16. 16. https://interledger.org/rfcs/0028-web-monetization/
  17. 17. What this does and why it matters
  18. 18. https://www.flickr.com/photos/money-transfers/33304211381
  19. 19. https://imgur.com
  20. 20. https://techcrunch.com/2019/06/26/imgur-premium/ Meme creators have never gotten their fair share. Remixed and reshared across the web, their jokes prop up social networks like Instagram and Twitter that pay back none of their ad revenue to artists and comedians.
  21. 21. Stefan Thomas, Coil on TechCrunch “There’s no built in business model” as part of the web https://techcrunch.com/2019/06/26/imgur-premium/?guccounter=1&guce_referrer_us=aHR0cHM6Ly90LmNvLzhQVmt1cWdzWFY&guce_referrer_cs=1OPa WJoxjK8H2IVQ_jxIRA https://twitter.com/cyberdees/status/1143972569822797824
  22. 22. https://techcrunch.com/2019/06/26/imgur-premium/?guccounter=1&guce_referrer_us=aHR0cHM6Ly90LmNvLzhQVmt1cWdzWFY&guce_referrer_cs=1OPa WJoxjK8H2IVQ_jxIRA
  23. 23. https://civil.co/
  24. 24. https://newspack.blog
  25. 25. https://www.flickr.com/photos/thesociable/5139803508
  26. 26. Potential rights holders on this page: ● Sunday Times - domain, brand, visual styling ● Comfort - ad including creative and branding ● Photo library - Alamy ● Photo taker - ?? ● Article - Journalist, editor ● Photos/excerpts of related articles - ?? x 4 Potential improvements to allow more elegant rights distribution: ● Signed exchanges to allow content curation with flow-through rights and monetisation ● Portals - to allow interactive content with the same model ● Usage rights in Gutenberg blocks - enabling per-block attribution/management of rights https://www.thetimes.co.uk/edition/news/public-fear-streets-are-lawless-say-police-chiefs-pvzxq9g2j
  27. 27. https://www.cnet.com/news/facebooks-libra-cryptocurrency-could-be-banned-in-india/
  28. 28. ● The web is about to go through another inflection point. Web monetisation has a key role to play in that. ● On the web, content (broadly defined) is the particle which gives the network value. ● WordPress has a vital role to play in this future web, a native business model can help it thrive. ● There’s never been a more interesting time to be alive, in tech and in WordPress. ● Head on over to Coil.com to sign up and start supporting your favourite publishers now
  29. 29. @asmartbear (Jason Cohen, founder of WP Engine) “WordPress is what you can use to attack the unknown.”

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