In this talk, David takes a look at web monetisation and its potential implications for WordPress. WM is a new open standard for micropayments online and Coil - a consumer offering that lets consumers support content creators in a web-native way.

1. Web monetisation
WordCamp for Publishers 2020
David Lockie

2. Evolution of the web

3. https://upload.wikimedia.org/wikipedia/commons/0/0a/CRT_Monitor_2014-01-01_23-42.jpg

4. https://upload.wikimedia.org/wikipedia/commons/1/1c/Flickr_-_Duncan~_-_Mansion_House.jpg

5. https://www.contactatonce.com/contact-at-once-offers-apple-business-chat/

6. https://twitter.com/jachim_van_huut/status/1100348709991313408?s=12

7. https://twitter.com/amandacosco/status/1083441666705498112?s=12

8. What does web 3 mean for
business models on the web?

9. Stefan Thomas, Coil on TechCrunch
“There’s no built-in business model”
as part of the web
https://techcrunch.com/2019/06/26/imgur-premium/?guccounter=1&guce_referrer_us=aHR0cHM6Ly90LmNvLzhQVmt1cWdzWFY&guce_referrer_cs=1OPa
WJoxjK8H2IVQ_jxIRA

10. https://www.seomining.com/internet-web-technologies/module5/http-protocol-error-codes.php

11. To be web-native, payments need to be:
● Permissionless
● Frictionless
● Continuous

12. Why no payment protocol?

13. https://medium.com/@elmadah/blockchain-network-protocol-42a9bd40663b

14. https://www.pinclipart.com/downpngs/iRJRTmx_html-css-javascript-icons-clipart/

15. https://en.wikipedia.org/wiki/Denomination_effect#/media/File:Exchange_Money_Conversion_to_Foreign_Currency.jpg

16. https://interledger.org/rfcs/0028-web-monetization/

17. What this does
and why it matters

18. https://www.flickr.com/photos/money-transfers/33304211381

19. https://imgur.com

20. https://techcrunch.com/2019/06/26/imgur-premium/
Meme creators have never gotten their fair
share. Remixed and reshared across the web,
their jokes prop up social networks like
Instagram and Twitter that pay back none of
their ad revenue to artists and comedians.

21. Stefan Thomas, Coil on TechCrunch
“There’s no built in business model”
as part of the web
https://techcrunch.com/2019/06/26/imgur-premium/?guccounter=1&guce_referrer_us=aHR0cHM6Ly90LmNvLzhQVmt1cWdzWFY&guce_referrer_cs=1OPa
WJoxjK8H2IVQ_jxIRA
https://twitter.com/cyberdees/status/1143972569822797824

22. https://techcrunch.com/2019/06/26/imgur-premium/?guccounter=1&guce_referrer_us=aHR0cHM6Ly90LmNvLzhQVmt1cWdzWFY&guce_referrer_cs=1OPa
WJoxjK8H2IVQ_jxIRA

23. https://civil.co/

24. https://newspack.blog

25. https://www.flickr.com/photos/thesociable/5139803508

26. Potential rights holders on this page:
● Sunday Times - domain, brand, visual styling
● Comfort - ad including creative and branding
● Photo library - Alamy
● Photo taker - ??
● Article - Journalist, editor
● Photos/excerpts of related articles - ?? x 4
Potential improvements to allow more elegant
rights distribution:
● Signed exchanges to allow content curation
with flow-through rights and monetisation
● Portals - to allow interactive content with the
same model
● Usage rights in Gutenberg blocks -
enabling per-block attribution/management
of rights
https://www.thetimes.co.uk/edition/news/public-fear-streets-are-lawless-say-police-chiefs-pvzxq9g2j

27. https://www.cnet.com/news/facebooks-libra-cryptocurrency-could-be-banned-in-india/

28. ● The web is about to go through another inflection point. Web monetisation
has a key role to play in that.
● On the web, content (broadly defined) is the particle which gives the network
value.
● WordPress has a vital role to play in this future web, a native business model
can help it thrive.
● There’s never been a more interesting time to be alive, in tech and in
WordPress.
● Head on over to Coil.com to sign up and start supporting your favourite
publishers now

29. @asmartbear (Jason Cohen, founder of WP Engine)
“WordPress is what you can use
to attack the unknown.”