Our director and founder, David Lockie gave a talk on what value transfer really is and how you need both data and digital experience. With the help of Fx Digital, there was also a live demonstration using Amazon's Alexa to edit in Wordpress using the new Gutenberg editing experience.

1. Future, now.
David Lockie - PACE - 28th Nov 2018

2. Future, now.
Credit:https://twitter.com/TheMichaelMoran/status/1044931037887975425

3. Credit:https://twitter.com/_Astro_Nerd_/status/1043487531784962048

4. Credit:https://www.youtube.com/watch?time_continue=2&v=y5bktGGkd9w

5. Credit:https://gfycat.com/gifs/detail/plushclumsyhuemul

6. “Toast”
Future, now
Credit:https://www.sanrio.com/pages/mmlm

7. Credit:https://www.youtube.com/watch?v=f-NIAUhU2E0

9. Credit:https://www.youtube.com/watch?time_continue=2&v=y5bktGGkd9w

11. Credit:
https://www.popularmechanics.com/technology/robots/a18552083/boston-dynamics-bot-door-test-interru
pted/

12. Time travel?
Future, now
Credit:https://www.awesomestories.com/asset/view/Legendary-Runner-of-Marathon-Pheidippides

13. Things are getting better
Future, now

14. Credit:https://ourworldindata.org/a-history-of-global-living-conditions-in-5-charts

15. Credit:https://ourworldindata.org/a-history-of-global-living-conditions-in-5-charts

16. Credit:https://ourworldindata.org/a-history-of-global-living-conditions-in-5-charts

17. Credit:https://ourworldindata.org/a-history-of-global-living-conditions-in-5-charts

18. Credit:https://ourworldindata.org/a-history-of-global-living-conditions-in-5-charts

19. Future, now
And it’s only going
to get more ...

20. Can you compete?
Credit:https://www.flickr.com/photos/99781513@N04/13909017026

21. Credit:https://twitter.com/gselevator/status/887023115288576000?s=12

22. What’s your plan?

23. What’s your plan?
If you cannot outspend
your competitors, then:

24. What’s your plan?
outwork
outcare
outgive
outsmart
outlove
outlisten
outeducate
outplan
outshare
outrisk
outinnovate
outservice
outtrain
outinspire
outhustle
outpraise
outpromise
outrespect
outdream
—Seth Godin

25. Media thinking
There are three ways to pay...

26. Media thinking
Money

27. Media thinking
Money Data

28. Media thinking
Money Data Attention

29. Every organisation,
a media organisation
Credit:https://www.flickr.com/photos/99781513@N04/13909017026

30. Old Red Bull
Photo credit: https://www.flickr.com/photos/nattu/3081506471
Photocredit:https://www.flickr.com/photos/nattu/3081506471

31. New Red Bull
Photocredit:https://www.redbull.com/us-en/the-space-jump-that-shook-the-world

32. What Red Bull stands for is
that it “gives you wings…,”
which means that it
provides skills, abilities,
power etc. to achieve
whatever you want to.
Red Bull CEO Dietrich Mateschitz
Photocredit:https://knqr.com.au/dietrich-mateschitz/

33. Content everywhere
Credit:https://medium.com/@codymay/digital-dopamine-pt-1-f636d36fdfde

34. Content NOW!
Credit:luke-chesser-22248-unsplash

35. Positive
feedback
loops
Number of
ducks
running
A duck’s
decision to
run
ALARM
+
+

36. Videocredit:https://twitter.com/garrows/status/1065217184643768320

37. Engine of value
Engine
of value
Data ExperienceCONTENT
+
+

38. Engine of value
Frictionless identity
EFFICIENT COMPLIANTSECURE OPTIMISEDDECENTRALIZED

39. Engine of value
"Amateurs talk
strategy,
professionals
study logistics"
General Omar Bradley
Credit:https://da.wikipedia.org/wiki/Omar_Bradley

40. Predictive digital
experience
Engine of value

41. OK but how?
Credit:https://www.aiesec.in/wp-content/uploads/2018/08/blowmind.gif

43. +

45. =

46. Digital superpowers
Credit:https://www.wallpaperup.com/446578/Comic_marvel_characters_superhero_book_entertainment.html

47. Digital is a practice
not a project
Digital superheroes

48. Credit:https://twitter.com/amyhoy/status/1000441490894675969

49. Digital is pragmatic
On pragmatism

50. Credit:https://imgur.com/r/gifs/fBP9HYG

51. On pragmatism
WordPress is pragmatic

52. Integrations

53. Agility
On pragmatism

54. Agility + Pace
On pragmatism

55. On pragmatism
Agility + Pace = ROI

56. On pragmatism
"Tools are an extension of
ourselves. Tools make you
more effective. They are ego
enhancing. Ask any good
carpenter how he feels about a
really good tool. We enhance
our feelings of self-worth if we
have good tools."
- Karl Marlantes
Credit:http://vietnamwarera.com/post/157162691008

57. On pragmatism
"You can't connect the dots
looking forward; you can only
connect them looking
backwards. So you have to trust
that the dots will somehow
connect in your future. You have
to trust in something - your gut,
destiny, life, karma, whatever."
- Steve Jobs
Credit:https://startse.com/noticia/apple-como-uma-empresa-de-amigos-se-tornou-maior-do-mundo

58. Welcome to Gutenberg
On pragmatism

60. Alexa, can you integrate
WordPress with an Alexa
device?
On pragmatism

61. Alexa, how easy is it to
update the content Alexa
is using?
On pragmatism

62. “One of the things that convinced
me to choose Pragmatic was the
company’s transparent and
straightforward approach.”
Chris Windebank - Bacardi’s IT Director,
Global Marketing.
What the people say
“It’s a pleasure to work
with Pragmatic. Together
we are producing a fine
service for Sage and our
customers.”
Mike Tamburrino - Global Web Operations
Lead at Sage.

63. Engine of value
Engine
of value
Data ExperienceCONTENT
+
+

64. Future, now
Credit:https://twitter.com/TheMichaelMoran/status/1044931037887975425
Thank you and I’d love
to take your questions
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