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Innovation needs Waste!


     Dirk Lässig

http://blog.laessig.com


 Pierluigi Pugliese
ConneX o
     X
http://blog.connexxo.com
Right for
                      your customer
 Innovative



Are you building the right product?
What comes before Agility?
How to get
the right
ideas?




                 How to choose
                 the best feature set?
The
         Concept         “Waterfally”
                          Business
                   Requirements




                           Implementation




We’re agile!=>

                                            4
Design Thinking

                Fills Gap:
Is a Body of                    Includes
                Business
Knowledge                     Brainstorming
                  vs. IT




                Promotes       NOT about
 Fits well
               Creativity &     Project
 with Agile
               Innovation      Execution


                                           5
Who influences a solution?
In design thinking solutions
 are driven by user needs.


                                   viable
                                              Business
                   desirable                 Stakeholder

    User                          feasible



                                              Engineer
                       The solution space
Learn to Create and Select
                      Waste!




                                         Fe
                                         ed
  Create choices          Make choices




                                          ba
                                              ck
                                              Prototype
          Divergent     Convergent            and Learn
           thinking      thinking




Iterate
Innovation Needs
        Waste
Remove waste =
remove the opportunity
for Innovation




          Learning and gaining
          information should not
          be seen as waste
Design Thinking Culture
Interdisciplinary Team
                         10
Iterative & Timeboxed
                   11
Encourage
Experiments




              12
Collective Ownership of Ideas
                                13
Reframe Failures




              14
Be Empathic

         15
Be Inspired
              16
Involve real users




                     17
Process
                     Ideate
         Observe              Prototype




Start
here
        Understand            Execute

                     Learn



                                          18
•   Generate variations
 •   All ideas are equal
 •   Feedback & Select
 •   Probe, Sense,
     Respond




Ideate
A Design Thinking Phase...

                 1. Read the
                    stories
       Iterate

4. Demo &
                               2. Ideate
Feedback




                 3. Converge
1. Stories: A New Electric Car
Innovation
                              2. Ideate
   Games




Mindmaps


              Brainstorming
                                   ...
6-3-5
         Bob     Alice    Mary   John   Andrew   Lisa


Idea 1   ...      ...      ...    ...     ...     ...



Idea 2   ...      ...      ...    ...     ...



Idea 3   ...      ...      ...



6 People
3 Ideas each
5 Minutes each
                                                        23
Morphological Boxes
Our company party...

 Location     To Eat         Music       Games   ...
Restaurant
             Vegetarian   Alice’s Band    ...    ...
“The Lake”
  John’s                  Pre-recorded
               Thai                       ...    ...
  house                      music
                           Alf’s Jazz
 Golf Club       ...                      ...    ...
                            Quintet

    ...          ...           ...        ...    ...

    ...          ...           ...        ...    ...




                                                       24
Disney Strategy

            1. Dreamer




                  2. Implementer
3. Criticiser                 25
Bob        Alice        Mary       John       Andrew        Lisa


Idea 1         ...    ...          ...          ...       ...          ...
                                                                             Now Ideate...
Idea 2         ...    ...          ...          ...       ...



Idea 3         ...    ...          ...




     Location          To Eat               Music           Games              ...

    Restaurant
                     Vegetarian          Alice’s Band           ...            ...
    “The Lake”
                                         Pre-recorded
   John’s house         Thai                                    ...            ...
                                            music
                                          Alf’s Jazz
     Golf Club              ...                                 ...            ...
                                           Quintet

         ...                ...               ...               ...            ...

         ...                ...               ...               ...            ...
                                                                                         26
3. Converge
Prototyping
Feasibility
              Select Criteria


              Time to Market
     Cost




Viability
                  Desirability
Convergence Tools




Strengthen
Good Ideas
                      Reframing


               Inclusive Principles
Now
Converge...
4. Demo & Feedback




                32
Design Thinking



How will you use it?
Dirk Lässig

http://blog.laessig.com


 Pierluigi Pugliese
ConneX o
     X
http://blog.connexxo.com
Essential Bibliography
 •   Kaner, Sam et al. - “Facilitator’s Guide to
     Participatory Decision-Making”
 •   Malik, Fredmund - „Strategie des Managements
     komplexer Systeme“
 •   http://designthinking.ideo.com
 •   Gray, Dave et al. - “Gamestorming: A Playbook
     for Innovators, Rulebreakers, and
     Changemakers”
 •   Hohmann, Luke - “Innovation Games: Creating
     Breakthrough Products Through Collaborative
     Play”

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Innovation needs waste - XP Days Benelux 2011

  • 1. Innovation needs Waste! Dirk Lässig http://blog.laessig.com Pierluigi Pugliese ConneX o X http://blog.connexxo.com
  • 2. Right for your customer Innovative Are you building the right product?
  • 3. What comes before Agility? How to get the right ideas? How to choose the best feature set?
  • 4. The Concept “Waterfally” Business Requirements Implementation We’re agile!=> 4
  • 5. Design Thinking Fills Gap: Is a Body of Includes Business Knowledge Brainstorming vs. IT Promotes NOT about Fits well Creativity & Project with Agile Innovation Execution 5
  • 6. Who influences a solution? In design thinking solutions are driven by user needs. viable Business desirable Stakeholder User feasible Engineer The solution space
  • 7. Learn to Create and Select Waste! Fe ed Create choices Make choices ba ck Prototype Divergent Convergent and Learn thinking thinking Iterate
  • 8. Innovation Needs Waste Remove waste = remove the opportunity for Innovation Learning and gaining information should not be seen as waste
  • 18. Process Ideate Observe Prototype Start here Understand Execute Learn 18
  • 19. Generate variations • All ideas are equal • Feedback & Select • Probe, Sense, Respond Ideate
  • 20. A Design Thinking Phase... 1. Read the stories Iterate 4. Demo & 2. Ideate Feedback 3. Converge
  • 21. 1. Stories: A New Electric Car
  • 22. Innovation 2. Ideate Games Mindmaps Brainstorming ...
  • 23. 6-3-5 Bob Alice Mary John Andrew Lisa Idea 1 ... ... ... ... ... ... Idea 2 ... ... ... ... ... Idea 3 ... ... ... 6 People 3 Ideas each 5 Minutes each 23
  • 24. Morphological Boxes Our company party... Location To Eat Music Games ... Restaurant Vegetarian Alice’s Band ... ... “The Lake” John’s Pre-recorded Thai ... ... house music Alf’s Jazz Golf Club ... ... ... Quintet ... ... ... ... ... ... ... ... ... ... 24
  • 25. Disney Strategy 1. Dreamer 2. Implementer 3. Criticiser 25
  • 26. Bob Alice Mary John Andrew Lisa Idea 1 ... ... ... ... ... ... Now Ideate... Idea 2 ... ... ... ... ... Idea 3 ... ... ... Location To Eat Music Games ... Restaurant Vegetarian Alice’s Band ... ... “The Lake” Pre-recorded John’s house Thai ... ... music Alf’s Jazz Golf Club ... ... ... Quintet ... ... ... ... ... ... ... ... ... ... 26
  • 29. Feasibility Select Criteria Time to Market Cost Viability Desirability
  • 30. Convergence Tools Strengthen Good Ideas Reframing Inclusive Principles
  • 32. 4. Demo & Feedback 32
  • 34. Dirk Lässig http://blog.laessig.com Pierluigi Pugliese ConneX o X http://blog.connexxo.com
  • 35. Essential Bibliography • Kaner, Sam et al. - “Facilitator’s Guide to Participatory Decision-Making” • Malik, Fredmund - „Strategie des Managements komplexer Systeme“ • http://designthinking.ideo.com • Gray, Dave et al. - “Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers” • Hohmann, Luke - “Innovation Games: Creating Breakthrough Products Through Collaborative Play”