Developers rely on manipulating data to create an engaging product for users. But in the early stages of a product, there is a dearth of it, which can make the user experience dull. Then as the product ages, the amount of data increases, and can become too noisy if not properly organized. In this talk, Poornima Vijayashanker will provide some strategies for dealing with data life cycles, and how to understand what stage you're at to guide product development.