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Web 2.0Related to Telco Industry ,[object Object]
 Introduction of web 2.0,[object Object], Components of web 2.0,[object Object], Internet and Web Trends ,[object Object], Emerging technologies 2008,[object Object], Web 2.0 predictions,[object Object], Web 2.0 for telco’s,[object Object], Mobile web 2.0,[object Object], Web 2.0 on SDP / IMS,[object Object], Operator web 2.0 success story (BT web21c sdk),[object Object], Summary ,[object Object],2,[object Object],Contents,[object Object]
 Web 2.0 Term invented by Tim O’Reilly and Dale Dougherty,[object Object],”Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get more people to use them” - Tim O’Reilly ,[object Object], Web 2.0 refers to the ways people can use the web to easily publish information online, share  information with others, and  social networking  by sharing common interests.,[object Object], Why web 2.0:,[object Object],Rich user experience,[object Object],Web 2.0 isn’t any one technology or business ,[object Object],model,[object Object],Using existing  technologies  in new and ,[object Object],	innovative manner,[object Object],User-centric  applications,[object Object],Web as a platform,[object Object],Mix of applications and technologies,[object Object],encompasses both new uses and services on the Internet,[object Object],3,[object Object],Introduction,[object Object]
4,[object Object],Components & Technologies,[object Object],Technologies:  AJAX, Flash, CSS…. ,[object Object]
Customers,[object Object],Prosumers,[object Object],Product,[object Object],Platform and user generated content,[object Object],Value chain,[object Object],Platform providers as intermediaries,[object Object],Customers as important content producers,[object Object],Increasingly new distribution channel for content providers,[object Object],Revenue models,[object Object],Advertising (YouTube),[object Object],Subscription (Xing),[object Object],Sponsoring of content (YouTube),[object Object],Affiliate Networks and Leads,[object Object],Donation (Wikipedia),[object Object],5,[object Object],Web 2.0 business models,[object Object]
User generated content can be anything produced by the user – text, audio, video, categories or ranks, networks. User generated content is also known as Consumer Generated Media (CMG).  ,[object Object],Globally, end-user generated revenues from social networking, dating and personal content delivery services will increase from $572m in 2007 to more than $5.7bn in 2012, with social networking accounting for 50% of the total by the end of the forecast period. (juniper research),[object Object],UGC is available from,[object Object],Blogs and vlogs (includes, posts, comments, photos/images, video, podcasts),[object Object],Photo sharing portals,[object Object],Video sites,[object Object],Social networking sites like MySpace and Facebook,[object Object],Wikis,[object Object],Dating sites,[object Object],Sites where users tag, categorize, “digg" or rank items/people/services,[object Object],Classified ad sites, auction sites,[object Object],6,[object Object],User Generated Content,[object Object]
‘Mash-up’ is a term for seamlessly combining two or more different sources of information to create a new experience. The most common is the combination of Google Maps with other information (e.g. driving routes).,[object Object],Some of the telecom mashups can be buddy finder (finding friends through mobile device), Call control, Audio call back,[object Object],7,[object Object],Mashup,[object Object],+,[object Object],Used cars website,[object Object],visual location of used cars ,[object Object],+,[object Object],SMS,[object Object],nearest restaurant by SMS ,[object Object],GPS,[object Object]
Telecom carriers are likely to create new revenue streams based on social networking service models,[object Object],With increasing linkage between mobile and Internet services, niche mobile operators are just beginning to bring the major social networking communities into a mobile format,[object Object],eMarketer predicts that more than 800 million people worldwide will be participating in a social network via their mobile phones by 2012--up from 82 million in 2007,[object Object],Top five social networking sites — MySpace, Facebook, Hi5, Orkut and Friendster — rank among the top 10 most-visited websites globally,[object Object],8,[object Object],Social Networking,[object Object],AT&T Launches New Social Networking Application f” My Communities“ managing multiple social networking accounts through a single dashboard view on their mobile phone. ,[object Object],Pricing is $2.99 a month,[object Object],SocialLife from Verizon Wireless offers direct mobile access to popular social networking sites ,[object Object],costs $1.49 a month,[object Object],Virgin Mobile USA adds 8 popular social networking sites.,[object Object],Virgin has teamed up with Intercasting Corporation to use its ANTHEM platform,[object Object],T-Mobile UK will add social networking sites Bebo and Piczo to its My Social Sites mobile service,[object Object]
In 1995, there were ~16,000,000 Internet users, or 0.4% of global population and by 2010 internet,[object Object],usage has reached 1.8 billion,[object Object],9,[object Object],Internet and web trends,[object Object],Source: www.internetworldstats.com,[object Object]
10,[object Object],Basic difference: Web 2.0 Vs Web 1.0,[object Object]
11,[object Object],Emerging Technologies,[object Object]
Mashups will be coming to the enterprise in a big way -- to the tune of a $700 million market by 2013 (Forrester research),[object Object],Enterprise spending on Web 2.0 technologies is going to increase dramatically over the next five years, market  reaching $4.6 billion by 2013 (Forrester research),[object Object],Enterprises are now investigating taking mashups from cool Web hobby to enterprise-class systems to augment their models for delivering and managing applications (Gartner),[object Object],Mashups: SOA, SaaS, Software reuse, System integration,[object Object],12,[object Object],Web 2.0  - Enterprise 2.0,[object Object]
The reality is that most new Web apps are still mostly Web 1.0.  We still have a long way to go before Web 2.0 design patterns are standard fare but Web 3.0 will come upon us while that's still happening.  2008 will see a lot of old Web 2.0 faces be acquired or leave the scene entirely.,[object Object],End-user mashups will be a reality but adoption will be slow for most of the year as users take time coming to grips with the possibilities and mindset,[object Object],Social media begins to grow up, leading to the first significant onset of Web 2.0 versions of talent agents, production companies, and other supply/demand enablers,[object Object],Consultants and systems integrators will follow behind the leading edge of the enterprise Web 2.0 market,[object Object],While the market is still quite immature, it will continue to gain importance in 2008 as an increasing number of firms look to enterprise Web 2.0 tools to solve long-standing information worker problems,[object Object],13,[object Object],Web 2.0 predictions,[object Object]
 Web 2.0 is the driving force for the next generation telecom services and business opportunities. Telcos have the real opportunity to provide innovative services as these network operators have bandwidth, infrastructure and services ready with them.,[object Object],Web 2.0 based telecom services will distinguish themselves from traditional voice based telecom services in business model, network architecture, service management and subscriber billing. ,[object Object], Web 2.0 sees services creation as the discovery and linking of service fragments – SOA web services, RSS feeds, Wikis etc – into a media rich new applications.,[object Object], The emerging web 2.0 business model presents an opportunity for operators to sell their capabilities and content as services.  The capabilities can be Service delivery platform exposed capabilities, Profiles of devices and QoS.,[object Object], The large web 2.0 players are making inroads into CSP service domain through acquisitions and partnerships. This is also affecting the business opportunities for CSP’s in the areas of  IPTV,  web video  and VOIP.,[object Object],14,[object Object],Web 2.0 for CSP’s,[object Object]
15,[object Object],Market Dynamics,[object Object],“ The web 2.0 market dynamics are changing the key success factors for all the players in the communications services market ”,[object Object]
Mobile Web 2.0 services are in general mobile services based on user generated content of different kind,[object Object],Mobile web 2.0 applications are created  in two ways: By mobile extension of existing online Web 2.0 application (Mobile enabled Web 2.0 application) and creating pure mobile Web 2.0 services dedicated to mobile networks (Standalone Mobile Web 2.0),[object Object],Mobile Web 2.0 revenues to reach $22.4bn by 2013, driven by User Generated Content and Social Networking,[object Object],The greatest untapped potential for mobile web lies in South America, while growth will be more measured in markets such as Eastern and Western Europe – where fixed broadband penetration is relatively high ,[object Object],As with the fixed Internet, many mobile web 2.0 applications will need to be provided at base cost/flat-data rates (or even free of charge), forcing industry players to seek new revenue streams,[object Object],Mobile Web 2.0 applications,[object Object],Social networking,[object Object],Instant messaging,[object Object],Location based services,[object Object],Mobile ads and many more,[object Object], Mobile AJAX (Asynchronous JavaScript And XML) is the future of third-party phone applications development ,[object Object],16,[object Object],Mobile Web 2.0,[object Object]
 AJAX (Asynchronous JavaScript And XML )is a pattern for designing the mobile applications deployed on the server,[object Object], Ajax is making the browser experience and data management capabilities better,[object Object], Opera Platform is the first mobile AJAX framework , applications like Google maps, Gmail, Microsoft live can be accessed,[object Object],Mobile AJAX will replace both J2ME and XHTML as the preferred platform for mobile applications development in the near future because of better deployment models and leans more towards open source ,[object Object],17,[object Object],AJAX  Mobile Applications,[object Object]
BT Web21C SDK ,[object Object],Project Web21C is part of BT’s larger 21st century network (21CN )initiative. Since its inception 18 months ago, over 9,000 developers have joined the BT Web21C SDK community.,[object Object],Web21c allows developers to access core services in BT's network via popular net development tools such as VB.NET, C#, Java, Python, PHP and soon also Perl and Ruby. The BT APIs allow access to services like 3rd party call control, conferencing, SMS, location and presence. ,[object Object],18,[object Object],Operator success story,[object Object],Source: Blogs,[object Object]
 Web 2.0 is the participatory web and lightweight programming model,[object Object], Web 2.0 is a power shift from technology to people,[object Object], Mobile extensions are considered as promising paid channels,[object Object], Mobile 2.0 is just starting to emerge,[object Object], The field of Web 2.0 is very dynamic and new solutions emerge fast and also already existing ones are diminished,[object Object],19,[object Object],Summary,[object Object]

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