Discover the best practices, tricks, tips and hacks to boost you conversion rates in your web and mobile applications. Spanish/Español: Descubre las mejores prácticas, trucos y recomendaciones para incrementar tus conversiones en tu aplicación web o móvil.

1. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
UI, UX & Design tips to get
better conversions!
(Trucos en UI, UX y diseño para mejorar conversiones)!

2. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
" "linkedin.com/in/polvallssoler!
" "slideshare.net/polvallssoler!
"!
Pol Valls Soler
Feel Real Estate Barcelona Property. Redfin for foreigners in
Barcelona: feelrealestate.com !
Reddit for spanglish geeks: zumogeek.com!
iOS app for discovering people nearby: joinerapp.com!
Moneda Catalana (Catalan Cryptocurrency): moneda.cat !
Co-creator of:!

3. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Merging Similar Functions /
Unificar funciones similares!

4. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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One column layout /!
Disposición en una columna!

5. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Distinct clickable/selected styles /
Distinción de estilos (click, selección)!

6. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Undos, not confirmation /
Deshacer, no confirmar!

7. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Who it’s for? / !
¿A quién va dirigido?!

8. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Contrast / Contraste!

9. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Fewer form fields / !
Menos campos!

10. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Exposing options / !
Opciones a la vista!

11. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Suggesting continuity / !
Sugerir continuidad!

12. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Keeping focus / !
Mantener el foco!

13. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Showing state / !
Mostrar el estado!

14. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Direct manipulation /
Manipulación directa!

15. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Exposing fields / !
Mostrar campos!

16. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Gradual Engagement /
Interacción gradual!

17. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Fewer borders / !
Menos bordes!

18. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Designing for zero data /
Diseño para cero información!

19. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Consistency / !
Consistencia!

20. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Conventions / !
Costumbres!

21. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Visual hierarchy / !
Jerarquía visual!

22. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Grouping related items / !
Agrupar elementos relacionados!

23. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Recognition instead of recall /
Reconocimiento vs memoria!

24. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Softer prompts / !
Avisos suaves!

25. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Multifunctional controls /
Controles multifunción!

26. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Icon labels / !
Etiquetas en los iconos!

27. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Giving a gift /!
Regalar!

28. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Social proof /!
Testimonios!

29. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Repeating primary action / !
Repetir la acción principal!

30. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Recommending /!
Recomendar!

31. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Being direct /!
Ser directo!

32. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Made in… /!
Creado en…!

33. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Benefit buttons /!
Botones beneficio!

34. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Transitions /!
Transiciones!

35. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Selling benefits /!
Vender beneficios!

36. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Opt-out instead of opt-in /!
Opciones por defecto marcadas!

37. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Smart defaults / !
Opciones inteligentes por defecto!

38. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Loss aversion /!
Aversión a la pérdida!

39. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Inline validation /!
Validación en los campos!

40. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Forgiving inputs /!
Campos indulgentes!

41. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Urgency / Urgencia!

42. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Scarcity / Escasez!

43. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Bigger click areas / Zonas
clickeables mayores!

44. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Faster load times /!
Tiempos de carga rápidos!

45. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Keyword shortcuts /!
Atajos de teclado a parte de botones!

46. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Anchoring / Anclaje!

47. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Upfront pogress /!
Mostrar progreso completado!

48. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Progressive disclosure /!
Revelación progresiva!

49. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Smaller commitments /!
Pequeños compromisos!

50. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Natural language /!
Lenguaje natural!

51. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Arouse curiosity /!
Despertar la curiosidad!

52. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
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Reassurances /!
Consuelos!

53. @polvallssoler! slideshare.net/polvallssoler!linkedin.com/in/polvallssoler!
" "linkedin.com/in/polvallssoler!
" "slideshare.net/polvallssoler!
"!
Pol Valls Soler – Thank you!
Feel Real Estate Barcelona Property. Redfin for foreigners in
Barcelona: feelrealestate.com !
Reddit for spanglish geeks: zumogeek.com!
iOS app for discovering people nearby: joinerapp.com!
Moneda Catalana (Catalan Cryptocurrency): moneda.cat !
Co-creator of:!