Social media isn't about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier. This presentation is about the small business in your neighbourhood that actually make that difference. Thanks again Peter Wiegman and the rest of the team for having me!

1. Polle de Maagt @polledemaagt
Do stuff worth sharing.
Small steps to social media success.
by @polledemaagt for Social Media Class Baarn

2. Polle de Maagt @polledemaagt
Yep. I know I look like 18.
But I’m actually 29. Most old people
tell me I will be happy with them
when I’m 50. I doubt that.
I sooooo love Blackberry ...
... but recently switched to iPhone
(it’s not you, it’s me).
Polle de Maagt. The reason to move to Gent
The love of my life. What better
Changing companies to be reason is there?!
more about acts, less about ads.

3. Polle de Maagt @polledemaagt
I worked for companies like
Currently, I do long term digital (and social) strategy for
Consultant Retailer
Global NL NL/Global Global

4. Polle de Maagt @polledemaagt
Sorry, I only have 20 minutes.
More questions? Ask me afterwards or send me an email at polle@polledemaagt.com

5. Polle de Maagt @polledemaagt
Three things I want to talk about today.
Build upon your unused potential. Social is about people. Do stuff worth sharing.
Don’t do things that aren’t natural to you. Do Social isn’t so much about technology, it is Don’t over-share, do stuff that is worth
small experiments and see what works. about how you can build a better talking about.
relationship.

6. Polle de Maagt @polledemaagt
The Twitter case for physicians.
My physician in Merelbeke (Gent, Belgium), Karim De Boever, uses Twitter. To express his ideas, to show the
photos he makes but above all, to stay in contact with his clients. It gives a personal touch to the client-
physician interactions but, above all, it makes his clients happier.
A closed account
Physicians walk a
thin line when they Direct messages
engage via social Direct messages are
media. Their oath, a great way to keep
but in general, client a pulse on clients.
privacy, restricts
their possibilities.
Effect?
It is a well-known
fact that the more
time a doctor
spends with his
patients, the
happier (and
healthier!) they are.

7. Polle de Maagt @polledemaagt
]
Owner Eduardo asks every
client to leave a testimonial.
At tripadvisor.com, the main source
for tourists to find a hotel or B&B.
Bed & Breakfast with social media impact.
The result?
Il Giglio d’Oro was the no 1 B&B in
Italy and no 7 in Europe.

8. Polle de Maagt @polledemaagt
Social media in Zeyn restaurant.
Work with what you have. Experiment. ‘Forced’ kindness.
Check the material you’re working with. Find the things that don’t work. Test your Changing a company to be more about
hunches. social isn’t always easy.

9. Polle de Maagt @polledemaagt
My niece Marilien.
She is finding the 10.000
ways that don’t work.
Stumbles and falls.
And gets up again.
And this is one of them.
Feeding fluffy mini-
Bumba’s ... #fail.
Find the 10.000 ways that don’t work.

10. Polle de Maagt @polledemaagt
Three things I want to talk about today.
Build upon your unused potential. Social is about people. Do stuff worth sharing.
Don’t do things that aren’t natural to you. Do Social isn’t so much about technology, it is Don’t over-share, do stuff that is worth
small experiments and see what works. about how you can build a better talking about.
relationship.

11. Polle de Maagt @polledemaagt
Daniel Termont.
A genuinely awesome guy.
He personally answers
all emails he gets.
Approximately 250 a day.
Challenging Gent’s mayor.

12. Polle de Maagt @polledemaagt
Would this work?
Would this make a difference
in their tips?
For me, it all started with this bill.
Yep.
I should treat my nails better.

13. Polle de Maagt @polledemaagt
Three things I want to talk about today.
Build upon your unused potential. Social is about people. Do stuff worth sharing.
Don’t do things that aren’t natural to you. Do Social isn’t so much about technology, it is Don’t over-share, do stuff that is worth
small experiments and see what works. about how you can build a better talking about.
relationship.

14. Polle de Maagt @polledemaagt

15. Polle de Maagt @polledemaagt
Packaging to wow customers.
MOO is a pretty remarkable online print company. With eye for detail. Even their packaging is worth sharing, making
for at least two photo-opportunities, even before actually seeing the print you ordered.
Yay!
A simple sticker on the
outside of the box already
sets the tone. A wow, before
evening opening the box.
A package worth talking about
Business cards in a jewelry-style box.
Instagram-bait
The packaging is so remarkable that
it’s just designed to end up on the
Instagram-, Twitter- or Facebookwebs.

16. Polle de Maagt @polledemaagt
Stimulate to share
with friends
Give current customers a Free for friends
reason to share MOO with Facilitate your current
their friends: an affiliate link. customers. Help them to help
their friends try MOO by
offering them free shipping.
Drive recurring sales
A 10% discount on your next pack.
MOO’s smart advocacy kit.
MOO is a pretty remarkable online print company. Every time you order, they have a smart
combination of tactics to drive recurring sales, drive advocacy and facilitate recommendations.

17. Polle de Maagt @polledemaagt
Offline and online
[text what is spotify and why this is smart]
Waarom dit een slimme case is: in de
normale stream laten ze op basis
van de open graph (fb vrienden) zien
dat je hen ook kan uitnodigen
Skip dessert, the responsible way
Next time you skip dessert, donate your dessert to charity. At Amsterdam-based Brikx, on the menu, there’s an option
to skip dessert and donate €1,- to Boemerang, an organisation that helps handicapped children.

18. Polle de Maagt @polledemaagt
You can forget most of the things I said
today. But please, remember 3 things.

19. Polle de Maagt @polledemaagt
Three things to remember.
Build upon your unused potential. Social is about people. Do stuff worth sharing.
Don’t do things that aren’t natural to you. Do Social isn’t so much about technology, it is Don’t over-share, do stuff that is worth
small experiments and see what works. about how you can build a better talking about.
relationship.

20. Polle de Maagt @polledemaagt
48
Help me change companies. Act yourself.
Every little act is a step closer to leveraging unused potential. Every act is a little less ads. Do something in the next 48
hours that actually makes your company or your clients more customer connected.