We know social media is increasingly important but .....
Who’s using it, what exactly is it and what’s its use for brands?
What are the most commonly used forms of social media?
Best and worst social media practices.
Premium brands and social media.
21. Blogs can be used internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations purposes.
22.
23. Mashable is one of the world's largest and most trusted social media blog sites
24. Content focused on social media networks, technology updates and digital news
29. Forums are an effective way of generating ongoing conversation however content must be kept consistent and fresh for the forum to maintain its users dialogue.
37. A microblog differs from a traditional blog in that it is typically smaller in actual size and aggregate file size. A single entry could consist of a single sentence or fragment or an image or a brief, ten second video.
46. Users utilise these sites to share files with friends and other users, while companies use file sharing sites to provide collateral that is associated with a particular campaign or product.
47.
48. YouTube is a site that allows users to play, upload, share, vote and comment on AV material