Next edition will be held in November 2017. Stay tuned!
http://targiehandlu.pl/ BTW
We have another, similar event in Berlin
http://ecommerceberlin.com/
15. Have you ever wondered
how your potential
clients do to find you?
• What do people write in the search
engine to find you?
• What are the most frequently used
keywords?
• What other keywords would you like
your clients to find you?
27. 3. Be very careful with
the
Duplicate content
#EHANDLU @fernando1angulo @semrush
28. Copy Content = Duplicate Content
Both are terrible ideas for your Ecommerce
#EHANDLU @fernando1angulo @semrush
29. Each page must have more than 70%
Original content
You can control it with:
Smallseotools.com/plagiarism-checker
#EHANDLU @fernando1angulo @semrush
30. Every page of
Your website
Must be unique!
#EHANDLU @fernando1angulo @semrush
31. Duplicate content is also
When the same page is entered
Through 2 or more different URLs.
#EHANDLU @fernando1angulo @semrush
36. To consider
• Duplicate content doesn’t cause your site to
be penalized.
• Duplicate content is not grounds for ac4on
unless its intent is to manipulate search
results.
• Google tries to determine the original source
of the content and display that one.
• If someone is duplica4ng your content
without permission, you can request to have
it removed by filing a request under the
Digital Millennium Copyright Act.
#EHANDLU @fernando1angulo @semrush
50. "The main objective
of your store is not to sell,
is to make the customer
come back for more. "
#EHANDLU @fernando1angulo @semrush
51. Personalization generates more sales
4 Aspects to take into account:
• New Visitors
• Geolocation
• Search Types
• Visitor Behavior
#EHANDLU @fernando1angulo @semrush
52. 7. The user is always
right
#EHANDLU @fernando1angulo @semrush
53. I repeat:
"The main objective
of your store is not to sell, is to
make the customer come back for
more. "
#EHANDLU @fernando1angulo @semrush
56. The user is always right
Review these strategies at least:
• Make frequent surveys to your customers
• Usertesting.com
• Crazyegg
• Google Analytics
#EHANDLU @fernando1angulo @semrush
57. 8. Check if your traffic
becomes sales
#EHANDLU @fernando1angulo @semrush
70. To consider
• Use tools like Google Content
Experiments or Visual Website
Optimizer
• Take a Test and draw
conclusions before making a
new one.
• Do not test many scenarios,
with two is enough.
#EHANDLU @fernando1angulo @semrush