This presentation was prepared for Teer Brandrillz 2017 Second Round. This Presentation contains e general overview of City Group and Teer Whole Wheat Atta, Market Analysis, Market Share, TG and ways to reach our TG.

2. • One of the largest Bangladeshi conglomerates.
• It began on 6 February 1972 as a mustard oil company
venture under the name city oil mills.
• For 37 years, city group has been providing the people
of Bangladesh with quality food products.
• Fulfillment of all its business commitments,
uncompromising attitude in quality maintenance and
intimate relationship with its customers, employees
• 21 sister concerns by the end of the year 2006.

3. • First whole wheat Atta of Bangladesh
• full-flavored flour containing vitamins, minerals
and protein.
• Whole wheat flour is better in Fiber Content and
Vitamin Content having less Effect on Blood Sugar
than white flour.

4. 0%
10%
20%
30%
40%
50%
60%
0.5 kg (2%) 1 kg (6%) 2 kg (28%) More than 2 kg (57%) Others (7%)
Quantity purchased

5. 44%
22%
18%
3% 4%
7% 2%
Teer Fresh ACI Pushti Ifad Loose Others

6. 35%
11%
7%
46%
0% 1%
Factors influencing choice of brands
Availability
Word of mouth
Promotion
Quality
Packaging
Other

8. • Housewives
• Mothers who want healthy food for
children and husband
• Middle income families
• Consumers of other Teer Product

9. Television
Commercials

10. Billboards
In Major areas

11. Newspaper
Layouts

12. Social Media
Activity

13. Involvement
With
cricket
Pitha Utshab Health Camp Social awareness
activity
dd d

14. d