2. 1 DEFINITION
2 WHY TO CREATE A BUYER PERSONA
3 TOP QUESTIONS TO ASK
4 EXAMPLE OF BUYER PERSONA
5 PRINCIPLES OF BUYER PERSONA
6 HOW TO DO YOUR RESEACH
CONTENTS.
6. Helps you understand the goals behavior
of your audience
1
Allows you to create a common language
about buyers
2
Makes it easier to create content that
addresses the needs of your customers
3
Helps you to better advertise your
products
4
8. 1. Describe persona demographics.
2. Describe persona educational background
3. Describe interests
4. What goals the persona has?
5. What are the challenges?
6. How can you help overcome the
challenges?
7. Why they wouldn’t buy from you?
8. Your USP
9. Elevator Pitch
10. •Background: Mary loves to run. She wants to keep fit, that is
why she runs every morning.
•Demographic: Female, 20 - 40, USA - Australia - UK
•Interests: running, fitness, marathon
•Goals: Find a running equipment that looks good, but also
helps her run better
•Challenges: Sometimes she has muscle pain. Also she wants
to push her limits and run more.
•How can Blayzers Help: Compression in Blayzers helps her
muscles recover faster - not so sore the next day.
•Why they wouldn’t buy Blayzers: She doesn’t believe a
simple pair of running pants can help reduce muscle injury.
Also, Blayzers is a new brand. Is that legit?
•USP: Burn more energy in less time, increase muscle
strength, faster recovery
•Elevator Pitch: EXERCISE WEAR THAT MAXIMIZES THE
RESULTS FROM YOUR WORKOUT