모바일 Sns와 오픈소셜 현황과 전망

2009

Mobile SNS
- -

2009. 06.26

Mobile Business Team
Neowiz Internet

Agenda

• SNS, Mobile SNS, Open Social 현황과 전망

• MSN의 주요 플레이어들
의

• MSN과 Open Social, 요약과 정리
과

© 2009, Neowiz Internet 2

Part I.

SNS, Mobile SNS, Open Social
- -

1. Social Networking Service 개요

• SNS (social network service) ? Social
– Interaction
(wikipedia)
– Social
Network
•
Me Social
– profile (Identity) Objects
, (trust)
( )


1.1 온라인 트랜드 변화 : 멤버 커뮤니티의 부상

Source : The Global Online Media Landscape,
Nielsen Research, 4/2009


1.2 대표적인 SNS의 사용 현황


1.3 SNS의 현황과 전망

• SNS
– (35-49 )
• SNS
• SNS Time Spent
– SNS “ ” 3
–
• Mobile SNS
• , OpenMarket


2. MSN(Mobile Social Networking) 개요

• MSN(Mobile Social Networking) ?
– SNS
• (UGC)
• / mobile SNS

• MSN
–
• JuiceCaster, mixi, etc
– MSN
• MocoSpace, mobimii, Qeep, Mobikade. etc

• MSN (drivers)
-
- (immediary)
- (Intimacy)
-
-


2.1 MSN을 둘러싼 모바일/인터넷 환경의 변화

Internet (Web 2.0)
SNS
Mobile
Social /
Networking

Source : Informa Telecoms & Media Mobile Social Networking Report


2.2 모바일 인터넷 사용 현황
U.S ( : ),
2009. 2

U.S UV

10
© 2009, Neowiz Internet

2.3 “모바일 커뮤니티”의 유형

Entertainment

Competition
Social Shopping

Friending

Fame
Cause

Productivity

Source : Informa Telecoms & Media Mobile Social Networking Report


2.4 MSN의 기술적 복잡도에 따른 6가지 유형 (1)

3
P2 U3
U1 Merge My Online
P1 with My Mobile (MMOMM)
SNS
U2
MSN
Chatting Extend
U3 alerting
U1 uploading
U2
MSN

1 Let Me In (LMI) U3
4
U1
U2
Profile
Make Me a Star (MMaS)
Rating, voting,
Broadcasting LMBM
U3 View counts,

forum
Visits - Advertizing
MSN U3 - Free to access with
Chat Room premium services
MSN
U1 interesting
U2
,
U1
2
U2
Let Me Be Me (LMBM) Contents/features


2.4 MSN의 기술적 복잡도에 따른 6가지 유형 (2)
People Searching/ Comment, Sharing, Contents
Linking, Rel. Mgt, Contents Mobile Content Editing,
Rating, Voting, Publishing
List of Friends U3 Creation/
U3 publishing
MSN
MSN
U1 Comment/editing
U1 following U2
U2
6 Me, My Circle
And Our Content (MMCOC)
5 Me and My Circle (MMC) MMC, MMaS
Context
LMBM (time, location)
- Advertizing
Context is
- monthly subscription fee
equal/similar

Searching
7 Future U2 U3

MSN
Source : Informa Telecoms & Media
Mobile Social Networking Report
U1 Contents

2.5 MSN의 수익모델

• 광고
– 모바일 페이지 내에 광고 표시(상/하 부분에 표시)
– LBS기반 지역광고

• 프리미엄 서비스
– 정액제, 가입기반 종량제, 부분 유료화

• 모바일 커머스
– 상거래, 상품가격비교

• 가상 화폐
– MSN내의 가상상품과 커머스, 프리미엄 서비스를 위한 지불수단

• 가상 상품 거래
– 아바타, 선물, video, game, photo, ringtone, music등


2.6 MSN의 현황과 전망 요약

• SNS
– 23%(2M)/UK, 19%(10.6M)/US SNS
• UK 249%, US 156%
– SNS MSN (ABI Research)
• SNS 46% SNS
• MySpace:70%, Facebook: 67%
• : 50%
• status post : 45%

• MSN (ABI Research)
– 50M
• 2011 174M
– MSN
• 2013 $3.3B
• > >


3. Open Social 이란 ?

“

API set”

Source : Open Social Presentation -
GSP West 2008, Patrick Chanezon


3.1 Open Social = Social Apps + Social Network
Social websites – Users Social Network –
Mgt/Apps User/Relations

Social Network+
에서 을
Social websites에서 App을 Social Applications
분리

Source : Open Social Presentation - GSP
West 2008, Patrick Chanezon

3.2 Open Social 의 예시

Source : Open Social Presentation -
GSP West 2008, Patrick Chanezon


3.3 Google Friend Connect 개요 (1)

• Google Friend Connect
– 2008 5 preview
•
• Google, Yahoo, Twitter, AOL, orkut
• Open Social Application
• 2009 Social Bar/REST API
•

Gadgets :
Members, Social Bar, Comments, Event, Polls, • flow
Ratings and Reviews, Recommendations, •
Footprints, Get Answers, iLike Playlist, etc • gadget

3.3 Example : Social Web Blog (Google)
Setting

Invite Friends


3.4 Open Social과 Mobile : 현황과 전망

• “ ”,
–
–

• “ ”,
– SNS ,
– Google Friend Connect

• “ ”
– Facebook
– “mobile web” Google Friend Connect
– “mobile app” Facebook Connect API
• OS
– app app


1. MSN의 서비스 유형
1 Online SNS Mobile SNS 2 Mobile Service Socialization

SNS
SNS OpenAPI
(people, interaction, objects)
(socialCast)
transit

MSN Mobile Application
(people, interaction’, objects’)

3 Mobile Services Mobile SNS MSN
Mobile Contents/Services

integration

MSN


1.1 SNS와 MSN의 구성 체계
Device-to-device
Network

Lo
Communication

ca
Status Update

tio
Mobile

n,
t
Network

im
ringtone

e
Photo
People Music
Chat
(identity)
E-mail
Video Games
Information

Instant
Network Messenger
Objects
Wired
Network

1.2 MSN의 구성 항목들

Social Entities (Objects) Social Interactions Browsing (Viewing)

• Profile • Posting • Popular/Recently/Top/
• Friends/Fans • Voting Features Viewing
• Social Game • Rating • Timeline
• Chat • Comment (public, personal, group)
• Gift • Favorites • Real-time Updating
• Quiz • Like( ) • Map
• Ring Tone • (re) Sharing • Inline-viewing
• Photo • Invitation
• Video • Grouping
• Message (status update) • Media Uploading
• Mission • Searching
Implementation
• Presence • Finding (relation)
• Location • Aggregation (RSS) • Mobile Web
( )
Social Context • WAP
• Application (Native)
• Location (GPS) • Time (Time-Stamp)


1.3 사용환경에 따른 MSN의 유형

1 + OpenSocial+
OpenSocial+
Mobile
2

Wired SNS Mobile SNS Wired SNS Mobile SNS

3 +
Spot


2. MSN 주요 플레이어들 (1)


2. MSN 주요 플레이어들 (2)

Mobile Community
• Friends
• Chat, IM, SMS
• Video, Photo, Text, Status Update
• Gift, Ringtone, Avartar, etc

Location – Friends – Photo, Text
Tracking / Locating

Status update, Chat, Q&A, Dating

Mission, Classified Social Activities Ads
Me – Life Activities Casting - Photo, Geotag, Video, Status

2.1 Mig33 – Mobile IM & SMS Text Messaging Community

•
• 2005
• http://m.mig33.com/

•
• Phone Call & SMS
• Chat Room
• Friend Status Updates
• Free IM & e-mail
• Photo sharing
• Personalization
• Gift
• Web Access

•
• 200M(global), 20
• 2000


2.2 MocoSpace - Feature-Phone Social Networking

• Feature-Phone 기반 모바일 커뮤니티
Feature-
• 2008.1월 Boston에서 설립
• http://m. mocospace.com/

• 제공되는 기능들
• Message(e-mail/posting)
• Find Friends
• IM & Chat
• Music, Photo,Video Sharing
• Text Alert(Stock,Sports
Score,Weathers,News, etc)
• Rington

• 사용자 현황
• 6M(global), 2009/03
• 30세이하(80%),24세이하(50%),
10대(25%)


2.3 Shozu - puts your online social life in your pocket

• mobile media Community Service
• 2000년에 설립 – Web 2.0을
handset에 구현을 목표
• 유료 App으로 수익창출($4.99)
• http://m.shozu.com

기능들(Phone
• 제공되는 기능들(Phone Application)
• MMS/E-mail
• Photo & Video sharing
- tagging/Description/Geotag
• Blog Posting
• Status Update
• View Friends Photo & Status
• Reply & Comments

• 지원기기
• 50M의 handset지원(WM,Java-
enabled,Symbian)


2.4 BrightKite - location-based social network In real time

• 위치기반 실시간 소셜 네트워크 서비스
• 2006년에 설립
• http://m.brightkite.com
• 최근 Limbo에 인수

기능들(Phone
• Check In(Location)
• Friend Tracking(distance)
• Friend Searching(Location)
• Post Photo & Notes
• Explore & Discover Places
(식당, 공원, 재미있는 장소등)

• 특징
• 2M active Users/100 MNO지원
• Facebook login지원
• iPhone/iPod Touch 지원
• Mobile Web지원(feature phone)

2.5 Loopt - friends connect and navigate their social lives

• 실시간 친구찾기와 소셜 라이프 탐색 서비스
• 2005년에 설립

기능들(Phone
• GPS로 위치 확인
• 친구 찾기/친구 소셜활동 tracking
• 친구의 친구정보 보기
• 사진과 comment 공유
• Facebook 연동
• 근처의 장소와 event 검색/탐색
(친구 추천/Yelp 추천)

• 특징
• 1M active Users(100+ 모바일폰)
• Facebook login지원
• iPhone/Android/Blackberry 지원


2.6 Socialight – 위치기반 장소 공유 서비스

• 장소기반 공유 서비스
• 2006년에 설립
• http://www.socialight.com/m

• GPS기반 위치탐색
• 장소 검색/추천
• MySpace, Facebook, blog에 공유
Friend Searching(Location)
• 친구 찾기/추천
• Channel 개설/following
(Art,Food,Club, etc)

• 특징
• WAP/Java/모바일 웹 지원
• Mobile Web지원(feature phone)


2.7 Gypsii - share their real life experiences

• Real-life의 경험을 공유하는 서비스
Real-life의
• 모바일과 웹을 통해서 사람,장소,커
뮤니티를 연결(2006년에 설립)
• http://www.gypsii.com
• 웹 이외에 Application으로 구동

• 장소 생성 – photo, video, audio로
해당 장소에서의 event를 기록
(geotagging) – comment를 공유
• 친구 찾기/친구의 위치 찾기 – 위치(장
소)에 comment
• 장소/친구 탐색/검색

• 특징
• iPhone,Blackberry,J2ME, Symbian
OS, Windows Mobile 지원


2.8 uSONAR – Connecting the Digital World with Physical Spaces

•
•

• Application

•
• ( )
• ( )
•
• – Activity
Partner, Globe Trotters, Job & Biz
Networking –

• event

•
• iPhone


3. Facebook Connect와 Mobile Applications

• 2008 12 4 Release • Facebook Connect for iPhone
• 1M Facebook Connect
connect site SDK
2,500 – 8,000 2009. 3
Web

application

• FC for iPhone :

indentity

SOURCE: FBConnect in under 15 - Make your site social in
15 min or less min, Emmanuel Pozo

3.1 Who has the biggest brain ? (1)
• Playfish
– http://playfish.com
• 4 – , ,
– score
• Facebook
– Facebook Verified App
• DAU(Daily Active User) : 300,000
– http://adonomics.com – 6/15


3.1 Who has the biggest brain ? (2)


3.2 Flixter : Community for Movies (1)
•
– – 100,000 Quiz
– , , , – 40M Facebook
– 20 rating – Facebook Verified App


3.2 Flixter : Community for Movies (2)


Part III.

MSN Open Social
- -

(1)

• MSN
–
– PC/ ,
– , application

• Context-awareness MSN
– Location time grouping
– Context , ,

• MSN
– Bluetooth device SNS
– , , device streaming

• MSN SNS
– Life-activity contents (photo, video, voice, text ) /
– Context(time, location) on-demand/streaming
– MSN SNS


(2)
• OpenSocial, MSN
– MSN
• pool

• OpenSocial App
– OpenSocial “Mobile Web”
• Application
– Facebook Connect

• OpenSocial MSN SNS
– identity SNS , MSN
– App SNS

• SNS OpenSocial MSN
– SNS , ,
– OpenSocial App
•


Q&A

: Contact :

• E-mail: hjchoi@neowiz.com
• @pletalk
Twitter: @pletalk
• Frinedfeed: http://friendfeed.com/pletalk
Frinedfeed: http://friendfeed.com/pletalk
• Blog: “ Micro-Insight”
Micro-Insight” – http://pletalk.com

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