14. IoT & Big data
Utility Safety & security Productivity Well-being Performance Entertainment Creativity
On
person
In bag/
pocket
In/on
vehicle
At home
/work
23. Section Slide 23
TDiittlceh 1e dli ndee vices ‘one-third of American
[wearable users] stopped
using it within six
months... while one in
10 American adults own
some form of activity
tracker, half of them
no longer use it..’
‘Inside Wearables’, Endeavour Partners,
January 2014
24. Section Slide 24
Tihtlee m1 alisnse opportunities
may be less sexy
‘wearable medical
devices [are] expected
to grow to $8.3 billion
in the next five years.
‘Wearables are totally failing the people
who need them most’
J.C. Herz, Wired.com 6 November 2014
25. Hurdles
Mass use case
Fashion faux pas
Tech isn’t ready yet
Substitution
31. Hurdles
Mass use case
Fashion faux pas
Tech isn’t ready yet
Substitution
32.
33. Guesstimation
activity trackers are
at best ‘reasonably
accurate’ and no more
effective at nudging
behavior than a $25
pedometer
http://www.news.iastate.edu/news/2014/06/09/
fitnessbands
34. Hurdles
Mass use case
Fashion faux pas
Tech isn’t ready yet
Substitution