Set-up slides for the Design steps up panel discussion at the DMI Conference in Amsterdam 2016 #DMC16

1. Design steps-up
Strategy meets
design
DMI Amsterdam, May 2016

2. Not so long ago
Design Strategy

3. Design Strategy
A growing intersection

4. Designers are being
asked to tackle new
and higher-level problems

5. Title
Sub-heading
Design’s ultimate evangelist

6. Title
Sub-heading

7. Jonathan IveErnesto QuinterosEric QuintStefano MarzanoSean CarneyPeter Schreyer
Mauro Porcini
CDOs
2006 11 12 13 14 15

8. Mark Parker 2006 Chrisopher Bailey 2014
Designer CEOs

9. Bachelor of Fine Arts in industrial design Dual degree of Graphic Design
and Industrial Design at RISD.
Nathan BlecharczykBrian Chesky
Trained as an Architect,
then worked in the design industry.
Bachelor of Architecture
and Industrial Design
Evan Sharp Graham Hill
‘Great companies are built with a design
ethos at the core, ... Understanding that
design isn’t just pixels and paint but
an experience that has been thought
through end-to-end is really important.’
Megan Quinn, a Silicon Valley venture capitalist, in Tim Bradshaw,
‘Designers on the ascendant in Silicon Valley’, Financial Times, 7 July 2013
Designer founders
Bachelor of Arts communications
Eric Ryan

10. Management consultancies
acquiring design agencies
20­13 20­152007

11. A step change
11 12 13 14 152006

12. How are the problems
that we are tackling changing?
What is driving
this change?
How is it shifting the
meaning of design?
What are the
opportunities
(and challenges)
for design leaders?