SlideShare ist ein Scribd-Unternehmen logo
1 von 59
Downloaden Sie, um offline zu lesen
Title
Final presentation
00 XXX 2014
Beyond the
Schlock of the New
Kevin McCullagh
28 January 2015
Slide 2
‘Strategy must be
created from the
future backwards.’
Gary Hamel
2015 2016 2017 2018 2019 2020
Introduction
Strategy from the future
backwards
Slide 3Section
Title 1 line
Introduction
The future is hazy
Core message
Slide 4Introduction
‘Never make forecasts –
especially about the future’
Sam Goldwyn
Cynicism
Kevin beyond theschlockofthenew_feb2015
Title
Subtitle
Future is too important
to be left to charlatans
‘The future is part
of every designer’s
job description.’
Mark Newson
Introduction
Slide 7
Foresight
Introduction
Being
‘prescient about the size
and shape of tomorrow’s
opportunities’
Slide 8
Foresight
Introduction
Being
‘prescient about the size
and shape of tomorrow’s
opportunities’ by building an
‘assumption base about the
future’
Slide 9
Foresight
Introduction
Being
‘prescient about the size
and shape of tomorrow’s
opportunities’ by building an
‘assumption base about the
future’ based on ‘deep insights
into the trends.’
Gary Hamel  C.K. Prahalad, ‘Competing for the Future’, 1994
Slide 10
Foresight
Introduction
Makes sense of a world in flux
Situates strategy within a future context
Slide 11
Foresight
Introduction
Makes sense of a world in flux
Situates strategy within a future context
But’s it’s not about predicting the future.
Slide 12Section Slide 12Introduction
Trends provide reference
points in a future context
Kevin beyond theschlockofthenew_feb2015
Beyond the schlock of the new Slide 14
Frame and focus
Take a long and wide view
Put sociology before technology
Get under the surface
Be an informed contrarian
Have a point of view
Track and tack
Slide 15Section
Title 1 line
Frame and focus
What’s relevant
... and why
Slide 16
Trends we track
Frame and focus
Social, Economic, Technological Design
Society
TechnologyEconomy
Slide 17Frame and focus
SET trends
Notable Social, Economic
and Technological dynamics
with potential influence on
product and service innovation
Social
TechnologicalEconomic
Slide 18Frame and focus
3 levels
Meta trends
High-level dynamics with wide influence
across many Macro trends Economic stagnation
Global interchange
Slide 19Frame and focus
3 levels
Polarised
prosperity
Meta trends
High-level dynamics with wide influence
across many Macro trends
Macro trends
Developments that transcend markets,
sectors and demographics Austerity
culture
Urban
renaissance
Economic stagnation
Global interchange
Slide 20Frame and focus
3 levels
Polarised
prosperity
Spaces of
connection
Latinisation
Hyper-dense
city cores
Cycling
surge
Redefined
town centres
Creative
cities
Squeezed
middle
classes
Boomers
have the
cash
Lost
generation
Noveau
Briche
Space
tourism
Super-rich
migration
Access over
ownership
Micro
enterprise
Downsizing
Housing
shortage
Small
indulgences
Returnment
Meta trends
High-level dynamics with wide influence
across many Macro trends
Macro trends
Developments that transcend markets,
sectors and demographics
Micro trends
Particular dynamics with specific
impact on certain markets, sectors
and demographics
Austerity
culture
Urban
renaissance
Economic stagnation
Global interchange
Slide 21Frame and focus
Meta trends
High-level dynamics with wide influence
across many Macro trends
Global interchange
A new interdependent phase
of globalisation, in which influence
flows in many directions
Economic stagnation
Slow growth and declining
living standards
Knowledge society
Education, intelligence and
creativity are more highly
regarded
Network society
People learning how to leverage
and negotiate an increasingly
connected world
Big data
Benefits of being able to store,
process and access huge
amounts of information
Cloud services
Pervasive role of server-side
data storage and processing
Internet of things
Networks of connected objects
that sense and share information
Climate anxiety
A range of concerns
around climate change
Social fragmentation
Breakdown of traditional social
ties leading to individualisation
Social
TechnologicalEconomic
Slide 22Frame and focus
Macro trends
Developments that transcend markets,
sectors and demographics
Perpetual
contact
Culture
of fear
Culture of
emotions
Polarised
prosperity
Urban
renaissance
Sustainability
tensions
Hardware
revival
Behaviour
change
Retail
revolution
Consumerisation
of healthcare
Learning
diversity
Austerity culture
Labour
imbalances
Innovation
imperative
Productivity
push
Smart
systems
New
conventions
Ageing
societies
Search for
authenticity
Trust
crisis
Slide 23Frame and focus
Micro trends
Particular dynamics with specific impact on
certain markets, sectors and demographics
Housing shortage
Micro enterprise
Boomers
have the cash
Data security awareness
Creative cities
Corporate incubators
Hybrid IT
Integrated retail
Brand cathedrals
Access over ownership
Smarter cities
Presumers
Cycling boom
Redefined town centres
Online education channels
Civilian drones
Optimised life
Connected Car
Simultaneous translation
Behaviour sensing
Child tracking
Corporate backlash
Medical tourism
Moments of connection
Human augmentation
Slide 24Frame and focus
Benefits
Mapping different types
of trends on a common
framework helps us:
– 	maintain a
comprehensive
helicopter view
of future contexts
– 	categorise all trends
within a common
framework
– 	situate trends
relative to each
other
Perpetual
contact
Culture
of fear
Culture of
emotions
Polarised
prosperity
Urban
renaissance
Sustainability
tensions
Hardware
revival
Behaviour
change
Retail
revolution
Consumerisation
of healthcare
Learning
diversity
Austerity culture
Labour
imbalances
Innovation
imperative
Productivity
push
Smart
systems
New
conventions
Ageing
societies
Search for
authenticity
Trust
crisis
Slide 25Frame and focus
Filter
Society
TechnologyEconomy
Perpetual
contact
Perpetual
contact
Culture
of fear
Culture of
emotions
Polarised
prosperity
Urban
rennaissance
Sustainability
tensions
Hardware
revival
Behaviour
change
Retail
revolution
Consumerisation of
healthcare
Learning
diversity
Austerity culture
Labour
imbalances
Innovation
imperative
Resource
volatility
Smart
systems
New
conventions
Ageing
societies
Search for
authenticity
Trust
crisis
Housing shortage
Micro enterprise
Boomers have
the cash
Data security awareness
Creative cities
Corporate incubators
Hybrid IT
Integrated retail
Brand cathedrals
Access over ownership
Smarter cities
Presumers
Cycling boom
Redefined town centres
Online education channels
Civilian drones
Optimised life
Connected Car
Simultaneous translation
Behaviour sensing
Child tracking
Corporate backlash
Medical tourism
Moments of
connection
Human augmentation
Selection criteria
Consumer
focus
Business
relevance
Inspiring
Slide 26Frame and focus
Design trend filtering
Mobile relevance
Trends potentially applicable
to mobile handsets
Mass consumer relevance
Trends that could appeal to
and be executed for budget
conscious Indians
Clustering
Similar trends
were combined
Design workshop
Trends that related to hot
issues were prioritised
1
2
3
4
Beyond the schlock of the new Slide 27
Frame and focus
Take a long and wide view
Put sociology before technology
Get under the surface
Be an informed contrarian
Have a point of view
Track and tack
Influence
Time
Long term
Slide 28Take a long and wide view
Long waves
Influence
Time
Short term
Long term
Slide 29Take a long and wide view
Beware the fads
Slide 30Take a long and wide view
Design trend analysis
Slide 46
Inhibitors Drivers
Male / Female
200720062005 2008 2009 2010 2011 2012 2013 2014
Popularity
Very clean, simple, high-tech and human. But a
little cheap and not quite stylish enough. Needs
an update – some colour would improve it.
CiCi Jiang, Design Researcher, Asus, Shanghai
Soft, human and popular. Always there and always will be.
Hugo Caillerton, Founder, Sunlit Design, Guangzhou
CMF is perceived as cheap
Humanised technology
Too simple in its purist form
Simple and comfortable tech.
A calm, simplified and usable expression
of technology that is a little dull for some
Relevance
This trend is well suited to Nokia’s reduction design strategy
and the wider shift to simplicity in China. It is seen as a simple
expression of technology that is comfortable and easy use.
However in its purest form it is seen by many as cheap, poor
quality, simple and even dull.
Evolution
A well established trend in the West and Japan that is
strongly associated with high design of British designer
Jasper Morrison and his Japanese counterpart Naoto
Fukasawa. The shift to understatement and the arrival of
Apple in China in recent years has helped
drive this trend mainstream in the last few years.
Soft Minimalism
Shift to simplicity
Aspiration for Apple
Apple iMac
Motorola PEBL V6
Punkt DP01
(Jasper Morrison)
Samsung SGH-E590
(Jasper Morrison)
Apple iPhone 3G
HTC Hero
Apple MacBook
Nice and simple forms which look
comfortable and humane to touch.
Josh Atkin, Head of Strategy, Jellymon Shanghai
Additional expert quotes
Slide 53
Inhibitors Drivers
Male / Female
Popularity
200720062005 2008 2009 2010 2011 2012 2013 2014
Strong personal expression
Progressive associations
Premium expression of techToo masculine
Progressive and individual tech
Pioneering and masculine language
that expresses premium technology
Relevance
A trend that is well suited to a premium expression of
technology. In its most overt form, it would be too aggressive
for Nokia’s reduction design strategy. However dialled-down
interpretations could work well. Its expressive aesthetic suits
the need for Hyper Social to communicate personal style but
it has strong masculine connotations.
Plank, Miura stool Lamborghini, Murcialago Nokia, Prism HTC, Diamond
Aava, Twist phone
Feels very different and individual.
Prof. Huang Qun, School of Art  Design, University of technology, Wuhan
Evolution
With roots in early 20th century Futurism, this
long wave niche trend is most evident in high-end
furniture, homewares and transportation, most
notably in Lamborghini’s recent range of supercars
which arrived in China in 2006. While Nokia’s Prism
and HTC’s Diamond exemplified the trend in mobile
phones, there has been little recent application of the
trend in the world of consumer electronics.
Dynamic Futurism
Very pioneering, sharp, strong and masculine.
Will appeal to the guys who’ll like the edgy,
sharp forms and the high-quality finish.
Anonymous, Industrial and UX Designer, Lenovo, Beijing
This has an edge! It is aggressive and masculine
but still quite subtle and very high-tech.
Tom Shi, Founder, Leaping Creative, Guangzhou
Additional expert quotes
Slide 31Take a long and wide view
Hype cycle
Peak of inflated Expectations
Slope of enlightenment
Plateau of productivity
Time
Visibility
Technology trigger
Trough of disillusionment
Slide 32Take a long and wide view
Hype cycle
Valley of oblivionRavine of
demise
Time
Visibility
Peak of inflated Expectations
Trough of disillusionment
Slope of enlightenment
Plateau of productivity
Technology trigger
Slide 33Take a long and wide view
Tech is not inevitable
Change and
continuity
Take a long and wide view
Slide 35
Users Experts
Trends
Market
data
Industry sector
context
Target
market
Multiple lens
Take a long and wide view
Beyond the schlock of the new Slide 36
Frame and focus
Take a long and wide view
Put sociology before technology
Get under the surface
Get beyond the schlock of the new
Be an informed contrarian
Have a point of view
Track and tack
Slide 37Put sociology before technology
History or future?
Slide 38Put sociology before technology
Technology is only one
driver of the future
Slide 39Put sociology before technology
Feminisation
The rise and social impact of women
Slide 40Put sociology before technology
Culture of fear
Paradoxically, as people live longer and healthier lives, they
feel more at risk. Social fragmentation has led to people
feeling more isolated from each other and more suspicious
of authorities. The resulting sense of insecurity reduces the
ability to gain a rationale perspective of actual risk levels.
Fear is experienced on many fronts. Health panics are a
regular occurrence, from mad cow disease to swine flu.
Dread of Islamic terrorism, nuclear disaster or extreme
weather, indicate that fear has replaced hope as a dominant
force in many societies. Governments have adopted the worst
case thinking ‘precautionary principle’, which amounts to a
‘better safe than sorry’ approach to life.
Mokhtar Belmokhtar who claimed responsibility Algeria hostage crisis in January 2013
Related micro trends Emerging
Cyber security
Growing
Islamophobia
Extreme weather anxiety
Nuclear paralysis
Cash hoarding
Anti-globalisation
Data security awareness
Declinism
Maturing
Safety consciousness
Declining
GM food panic
Macro trend
Also called:
Risk society
Core message
Slide 41Put sociology before technology
We shape technology and
technology shapes us
Beware technological
determinism
Beyond the schlock of the new Slide 42
Frame and focus
Take a long and wide view
Put sociology before technology
Get under the surface
Get beyond the schlock of the new
Be an informed contrarian
Have a point of view
Track and tack
Slide 43
Beyond pattern recognition
Get under the surface
Once is an accident
Slide 44
Beyond pattern recognition
Get under the surface
Once is an accident
Twice is a coincidence
Slide 45
Beyond pattern recognition
Get under the surface
Once is an accident
Twice is a coincidence
Three times is a trend!
Slide 46
Beyond pattern recognition
Get under the surface
Once is an accident
Twice is a coincidence
Three times is a trend!
OK, but why?
Perpetual contact Dynamics drivers and effects
DRIVERS
EFFECTS
Perpetual
contact
Wider
and shallow
social
networks
Mobile
technology
Real-time life
management
Contingent relations (driver)
There is a tendency to keep options open, as less
emphasis is put on committing to a decision.
Wider and shallow social networks (driver)
People tend to keep in touch with a larger group
of contacts, but spend less ‘quality time’ with
any of them.
Focus on time use (driver)
People increasingly feel that they are ‘running
out of time’.
Mobile technology (driver)
The evolution of mobile technologies like Location
Based Services (LBS) and Bluetooth will change
the way we navigate cities and use phones in
vehicles.
The new phone booth (effect)
Time spent in the car = telephone hours. Drivers
enjoy the privacy provided by the car and the
privilege to make use of their ‘dead time’.
Real-time life management (effect)
People are moving towards managing their
life ‘on the go’. They use their phone to manage
time and space, in a flux of constant interruptions
and feedback.
More face2face meetings (effect)
Mobile phone use tends to generate more
meetings.
Contingent
relations
The new
phone booth
More
face2face
meetings
Focus on
time use
Slide 48Get under the surface
Analysis
Beyond the schlock of the new Slide 49
Frame and focus
Take a long and wide view
Put sociology before technology
Get under the surface
Be an informed contrarian
Have a point of view
Track and tack
Trends
10 Trends for Europe in 2010
Though they have effects which are indirect, the Four Megatrends
are actually very strong and reinforce each other.The Six Trends
will have a more focused impact.
Modernisation
The old guard will be replaced by a younger generation
Globalisation
Everyday life and work will become more international
Risk + Fragmentation – Trust = Ethics
A growing sensitivity to risk and social fragmentation, combined with a crisis of trust, will
make Europeans want Ethics
A Rich Techno-culture
Wealth, together with their own kinds ofTechnology, will help Europeans preserve their
historic Culture
24-hour Society
There will be more round-the-clock working and living
Work-life Balance
The relationship between work and the rest of life will change in response to concern
over Europe’s long working hours
Learning to be Flexible
Europeans will move from a job for life to lifelong learning and
‘portfolio’ careers
Car seen as a Problem
While demand for mobility will increase, policies for transport and cities will aim to fight
traffic congestion
Friends are preferred to Family
Friends will replace family as the main support network
In search of Authenticity
Reacting to the commercialisation of everyday life, Europeans will seek authentic
experiences
Europe 2010
In search of Authenticity | Drivers
Marketisation of everyday life
As everything becomes a commodity, so European consumers will go in quest for
something special, motivating – even spiritual.
‘I am not a target market’
Increasingly aware of the ‘saturation marketing’ targeted at them in ever more
subtle ways, European consumers will express resistance.Youth, in particular
values things found by ‘word of mouth’, or and by being ‘in the know’.
If something is mass-marketed, everyone knows about it – so it may be rejected.
Trust crisis
Honesty, trust and directness are perceived to be rare (See Trust section of the
Megatrend: Risk + Fragmentation - Trust = Ethics).These things are therefore also
seen as precious.
WOEurope 2010
Kevin beyond theschlockofthenew_feb2015
Beyond the schlock of the new Slide 53
Frame and focus
Take a long and wide view
Put sociology before technology
Get under the surface
Be an informed contrarian
Have a point of view
Track and tack
Dual Colour
Warm Metal
Light Follows Form
Pastel Accents
Layered Tones
Tonal Families
Tonal Greys Pastels Blocked
Dark Sumptuous ...
Lux Matte Black
Reflected Diffusion
Real Material Com.
Light Wood
Charcoal
Square Weave
Tonal Textures Gradients
White  Wood
Wood  Black
Uber Matte
Nude Tones
White  Gold
Gold  Black
Romantic Hues
Crystal Detailing
Browns  Coppers
Cork
Concrete
Mono Colour
Block Primaries
Bright Blocks
Transparency Hue
Tinted Transparency
Primary Accents
Matte  Rubber ...
White
Exaggerated Details
Wires
Pop Dots
Perforated Pattern
Macro Repetition
Quilted Pixilation
Variable Wave
Faceted Cubism
Protective Pattern
Pleated Surface
Granular Montage
Patterned Colour
Dimple
Organic Petal
Floral Motif
Decorative Array
Decorative Lines
Surface Pattern
Micro Repetition
Micro Metal Tactility
Mechanic
Splice Transition
Crisp Cutaways
Sequential Lines
Smooth Transition
Fluid Wrap
Organic Maximlism
Extravagant Organic
Smart Organic
Truncated Solids
Layered Skin
Restrained OrganicPillowed Purity
Soft Swell
Frame
Tapered Trapesium
Internal Glow
High Tech Pops
Bold Bodies
Contrasting Com.
Casual Modularity
Soft Utility
Emphasised Feat...
Object Outline
Long Life Design
Delight  Humour
Modern Craft
Senseware
Pop Cute
Natural Life
Manga Effects...
Creature Features
Olympic Pattern
Urban Angst
Modern Heritage
Heritage Hybrid
Chinese Retro
Architectural Com..
Soft Minimalism
Cool Minimalism
Organic Minimalism
Sleek Tech
Retro Modern
Retro Futurism
Tough Technical
Vibrant Minimalism
Emotional Exp.
Slide 54
Serious
Playful
Elaborate
Simple
Craft  Utility
Futurism
Minimalism Naturals
Pop
Expressive
Have a point of view
Trends Rarely concur
Beyond the schlock of the new Slide 55
Frame and focus
Take a long and wide view
Put sociology before technology
Get under the surface
Be an informed contrarian
Have a point of view
Track and tack
Slide 56
Infrastructure / Legislation
Technology
Autonomous vehicles
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Smart watches
Some will introduce features
that interface with cars
Level 2
At least two controls can be automated in unison,
such as adaptive cruise control in combination
with lane keeping.
Level 3
The driver can fully cede control of all safety-critical functions in certain conditions.
The car senses when conditions require the driver to retake control and provides
a ‘sufficiently comfortable transition time’ for the driver to do so.
Level 4
Fully driverless
cars maybe
available but not
affordable
Crossrail
Services will begin in May 2015
between Liverpool Street and
Shenfield and will be extended
to other parts of the route during
2018 and 2019
Ultra Low Emissions Zone
TfL proposal to limit road vehicles
during business hours in central
London to be zero
or low emissions
Weekend night tube
From September 2015,
Jubilee, Victoria and most
of the Piccadilly, Central
and Northern tube lines
will run all night on
Fridays and Saturdays.
Contactless payment
Mass adoption as readers are more
widely rolled out and RFID is integrated
into phones and smart watches
Connected cars
Cars with internet connection
deeply integrated into driver
and passenger experience
iBeacons
Bluetooth LE devices
that aid accuracy of
indoor positioning and
local notifications
5G networks
Fifth generation of
mobile networks that
will deliver dramatically
faster connection
speeds
Track and tack
Future context
Assumptions about developments that could
influence the development of the service
Slide 57
Wise words
Track and tack
‘hold strong opinions weakly…
If you must forecast then
forecast often – and be the
first to prove yourself wrong.’
Paul Saffo
We join the dots
@kevinmccull
www.plan.london
Car seen as a problem | Drivers
Europe 2010
More cars, making more journeys: infrastructure
struggles to keep up
Nearly every European wants a car. But more and more Europeans don’t want
other people to drive a car near them.
More work on the move
Through the mobile phone, and other devices work will be more integrated with
transport – including road transport.With cars, however, Risk consciousness will
ensure that the working driver is regarded as a menace.
Congestion is regulated in the name of ethics
Though cars hardly have souls, their use is more and more regarded as unethical.
The state will step in to protect motorists from themselves.
WO

Weitere ähnliche Inhalte

Was ist angesagt?

UX STRAT USA: Sean Rhodes, "UX Strategy For Increasingly Disruptive Futures S...
UX STRAT USA: Sean Rhodes, "UX Strategy For Increasingly Disruptive Futures S...UX STRAT USA: Sean Rhodes, "UX Strategy For Increasingly Disruptive Futures S...
UX STRAT USA: Sean Rhodes, "UX Strategy For Increasingly Disruptive Futures S...UX STRAT
 
What are machines learning? How might that impact design?
What are machines learning? How might that impact design?What are machines learning? How might that impact design?
What are machines learning? How might that impact design?Andreas Wolters
 
Strategic design as catalyst for organizational innovativeness
Strategic design as catalyst for organizational innovativenessStrategic design as catalyst for organizational innovativeness
Strategic design as catalyst for organizational innovativenessJoakim Formo
 
Strategic User Experience Management - Arnie Lund
Strategic User Experience Management - Arnie LundStrategic User Experience Management - Arnie Lund
Strategic User Experience Management - Arnie LundUXPA International
 
The State of Creative Technology - 2019
The State of Creative Technology - 2019The State of Creative Technology - 2019
The State of Creative Technology - 2019TBD Labs
 
Iintroduction to strategic design
Iintroduction to strategic design Iintroduction to strategic design
Iintroduction to strategic design Eirik Langås
 
From Design Thinking to Design Doing
From Design Thinking to Design Doing From Design Thinking to Design Doing
From Design Thinking to Design Doing Intuit Inc.
 
Using User Research and Co-Creation for Disruptive Innovation
Using User Research and Co-Creation for Disruptive InnovationUsing User Research and Co-Creation for Disruptive Innovation
Using User Research and Co-Creation for Disruptive InnovationDesignit
 
ILTACON 2016 Design Thinking Workshop
ILTACON 2016 Design Thinking WorkshopILTACON 2016 Design Thinking Workshop
ILTACON 2016 Design Thinking WorkshopLee-Sean Huang
 
The fourth way: design thinking meets futures thinking | anna roumiantseva | ...
The fourth way: design thinking meets futures thinking | anna roumiantseva | ...The fourth way: design thinking meets futures thinking | anna roumiantseva | ...
The fourth way: design thinking meets futures thinking | anna roumiantseva | ...Naveen Srivatsav
 
Webinar Design Thinking De Processpecialisten
Webinar Design Thinking De ProcesspecialistenWebinar Design Thinking De Processpecialisten
Webinar Design Thinking De ProcesspecialistenRoy Schinning-Woltring
 
UX STRAT USA 2017: Richard Dalton, "Engaging the Organization For Design Impa...
UX STRAT USA 2017: Richard Dalton, "Engaging the Organization For Design Impa...UX STRAT USA 2017: Richard Dalton, "Engaging the Organization For Design Impa...
UX STRAT USA 2017: Richard Dalton, "Engaging the Organization For Design Impa...UX STRAT
 
Atomizing Design into Our Lives | Seattle Interactive 2019
Atomizing Design into Our Lives | Seattle Interactive 2019Atomizing Design into Our Lives | Seattle Interactive 2019
Atomizing Design into Our Lives | Seattle Interactive 2019Seattle Interactive Conference
 
Agile design thinking and you... ux australia2011
Agile design thinking and you... ux australia2011Agile design thinking and you... ux australia2011
Agile design thinking and you... ux australia2011Jason Furnell
 
10 Strategic UX Techniques
10 Strategic UX Techniques10 Strategic UX Techniques
10 Strategic UX TechniquesEewei Chen
 
6 Essential Elements for Leaders and Organizations
6 Essential Elements for Leaders and Organizations6 Essential Elements for Leaders and Organizations
6 Essential Elements for Leaders and OrganizationsO.C. Tanner
 
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)ux singapore
 
The design thinking transformation in business
The design thinking transformation in businessThe design thinking transformation in business
The design thinking transformation in businessCathy Wang
 

Was ist angesagt? (19)

UX STRAT USA: Sean Rhodes, "UX Strategy For Increasingly Disruptive Futures S...
UX STRAT USA: Sean Rhodes, "UX Strategy For Increasingly Disruptive Futures S...UX STRAT USA: Sean Rhodes, "UX Strategy For Increasingly Disruptive Futures S...
UX STRAT USA: Sean Rhodes, "UX Strategy For Increasingly Disruptive Futures S...
 
What are machines learning? How might that impact design?
What are machines learning? How might that impact design?What are machines learning? How might that impact design?
What are machines learning? How might that impact design?
 
Strategic design as catalyst for organizational innovativeness
Strategic design as catalyst for organizational innovativenessStrategic design as catalyst for organizational innovativeness
Strategic design as catalyst for organizational innovativeness
 
Design Thinking explained
Design Thinking explainedDesign Thinking explained
Design Thinking explained
 
Strategic User Experience Management - Arnie Lund
Strategic User Experience Management - Arnie LundStrategic User Experience Management - Arnie Lund
Strategic User Experience Management - Arnie Lund
 
The State of Creative Technology - 2019
The State of Creative Technology - 2019The State of Creative Technology - 2019
The State of Creative Technology - 2019
 
Iintroduction to strategic design
Iintroduction to strategic design Iintroduction to strategic design
Iintroduction to strategic design
 
From Design Thinking to Design Doing
From Design Thinking to Design Doing From Design Thinking to Design Doing
From Design Thinking to Design Doing
 
Using User Research and Co-Creation for Disruptive Innovation
Using User Research and Co-Creation for Disruptive InnovationUsing User Research and Co-Creation for Disruptive Innovation
Using User Research and Co-Creation for Disruptive Innovation
 
ILTACON 2016 Design Thinking Workshop
ILTACON 2016 Design Thinking WorkshopILTACON 2016 Design Thinking Workshop
ILTACON 2016 Design Thinking Workshop
 
The fourth way: design thinking meets futures thinking | anna roumiantseva | ...
The fourth way: design thinking meets futures thinking | anna roumiantseva | ...The fourth way: design thinking meets futures thinking | anna roumiantseva | ...
The fourth way: design thinking meets futures thinking | anna roumiantseva | ...
 
Webinar Design Thinking De Processpecialisten
Webinar Design Thinking De ProcesspecialistenWebinar Design Thinking De Processpecialisten
Webinar Design Thinking De Processpecialisten
 
UX STRAT USA 2017: Richard Dalton, "Engaging the Organization For Design Impa...
UX STRAT USA 2017: Richard Dalton, "Engaging the Organization For Design Impa...UX STRAT USA 2017: Richard Dalton, "Engaging the Organization For Design Impa...
UX STRAT USA 2017: Richard Dalton, "Engaging the Organization For Design Impa...
 
Atomizing Design into Our Lives | Seattle Interactive 2019
Atomizing Design into Our Lives | Seattle Interactive 2019Atomizing Design into Our Lives | Seattle Interactive 2019
Atomizing Design into Our Lives | Seattle Interactive 2019
 
Agile design thinking and you... ux australia2011
Agile design thinking and you... ux australia2011Agile design thinking and you... ux australia2011
Agile design thinking and you... ux australia2011
 
10 Strategic UX Techniques
10 Strategic UX Techniques10 Strategic UX Techniques
10 Strategic UX Techniques
 
6 Essential Elements for Leaders and Organizations
6 Essential Elements for Leaders and Organizations6 Essential Elements for Leaders and Organizations
6 Essential Elements for Leaders and Organizations
 
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)
 
The design thinking transformation in business
The design thinking transformation in businessThe design thinking transformation in business
The design thinking transformation in business
 

Ähnlich wie Kevin beyond theschlockofthenew_feb2015

Mark McCrindle Professional Speaker info pack
Mark McCrindle Professional Speaker info packMark McCrindle Professional Speaker info pack
Mark McCrindle Professional Speaker info packMark McCrindle
 
Media Buying Forum, Wavemaker
Media Buying Forum, WavemakerMedia Buying Forum, Wavemaker
Media Buying Forum, WavemakerDigiday
 
Convention 2020 pathfinder_report_25_05_2010_v1
Convention 2020 pathfinder_report_25_05_2010_v1Convention 2020 pathfinder_report_25_05_2010_v1
Convention 2020 pathfinder_report_25_05_2010_v1fastfuture
 
4 Trends Every Marketing, Advertising and PR professional In Nigeria Should K...
4 Trends Every Marketing, Advertising and PR professional In Nigeria Should K...4 Trends Every Marketing, Advertising and PR professional In Nigeria Should K...
4 Trends Every Marketing, Advertising and PR professional In Nigeria Should K...Jude Akhabue
 
Mike Walsh - Futurist & Keynote Speaker
Mike Walsh - Futurist & Keynote SpeakerMike Walsh - Futurist & Keynote Speaker
Mike Walsh - Futurist & Keynote SpeakerMike Walsh
 
The digital campus
The digital campusThe digital campus
The digital campusPrecedent
 
Innovation and Futures Thinking - Are you Leading or Following?
Innovation and Futures Thinking - Are you Leading or Following? Innovation and Futures Thinking - Are you Leading or Following?
Innovation and Futures Thinking - Are you Leading or Following? Jane Vita
 
project on coporate strategy by nokia v/s samsung
project on coporate strategy by nokia v/s samsungproject on coporate strategy by nokia v/s samsung
project on coporate strategy by nokia v/s samsungSmriti Rk
 
Nokia segmentation
Nokia segmentationNokia segmentation
Nokia segmentationthawban baig
 
UX-Multimedia Project
UX-Multimedia ProjectUX-Multimedia Project
UX-Multimedia ProjectDaniel Chang
 
MRS SKOPOS Mobile Webinar Part 1
MRS SKOPOS Mobile Webinar Part 1MRS SKOPOS Mobile Webinar Part 1
MRS SKOPOS Mobile Webinar Part 1skoposuk
 
MRS SKOPOS Mobile Webinar PART 1
MRS SKOPOS Mobile Webinar PART 1MRS SKOPOS Mobile Webinar PART 1
MRS SKOPOS Mobile Webinar PART 1skoposuk
 
Hogeschool gent 2016 publication
Hogeschool gent 2016 publicationHogeschool gent 2016 publication
Hogeschool gent 2016 publicationFrederic De Meyer
 
Samsung Developer Conference 2016 Overview
Samsung Developer Conference 2016 OverviewSamsung Developer Conference 2016 Overview
Samsung Developer Conference 2016 OverviewSamsung Developers
 
Tang Xing Tong Crossing the Cycle- Digital Transformation and Dynamic Capab...
Tang Xing Tong Crossing the Cycle-   Digital Transformation and Dynamic Capab...Tang Xing Tong Crossing the Cycle-   Digital Transformation and Dynamic Capab...
Tang Xing Tong Crossing the Cycle- Digital Transformation and Dynamic Capab...唐 兴通
 
The Human ROI: Past, Present and Future of Localization
The Human ROI: Past, Present and Future of LocalizationThe Human ROI: Past, Present and Future of Localization
The Human ROI: Past, Present and Future of LocalizationMichael Meinhardt
 

Ähnlich wie Kevin beyond theschlockofthenew_feb2015 (20)

Convergence Strategy: il caso Nokia.
Convergence Strategy: il caso Nokia.Convergence Strategy: il caso Nokia.
Convergence Strategy: il caso Nokia.
 
Mark McCrindle Professional Speaker info pack
Mark McCrindle Professional Speaker info packMark McCrindle Professional Speaker info pack
Mark McCrindle Professional Speaker info pack
 
Media Buying Forum, Wavemaker
Media Buying Forum, WavemakerMedia Buying Forum, Wavemaker
Media Buying Forum, Wavemaker
 
Convention 2020 pathfinder_report_25_05_2010_v1
Convention 2020 pathfinder_report_25_05_2010_v1Convention 2020 pathfinder_report_25_05_2010_v1
Convention 2020 pathfinder_report_25_05_2010_v1
 
4 Trends Every Marketing, Advertising and PR professional In Nigeria Should K...
4 Trends Every Marketing, Advertising and PR professional In Nigeria Should K...4 Trends Every Marketing, Advertising and PR professional In Nigeria Should K...
4 Trends Every Marketing, Advertising and PR professional In Nigeria Should K...
 
Mike Walsh - Futurist & Keynote Speaker
Mike Walsh - Futurist & Keynote SpeakerMike Walsh - Futurist & Keynote Speaker
Mike Walsh - Futurist & Keynote Speaker
 
The digital campus
The digital campusThe digital campus
The digital campus
 
Innovation and Futures Thinking - Are you Leading or Following?
Innovation and Futures Thinking - Are you Leading or Following? Innovation and Futures Thinking - Are you Leading or Following?
Innovation and Futures Thinking - Are you Leading or Following?
 
project on coporate strategy by nokia v/s samsung
project on coporate strategy by nokia v/s samsungproject on coporate strategy by nokia v/s samsung
project on coporate strategy by nokia v/s samsung
 
Dr. Bob Johansen at UT Austin 11 05 09
Dr. Bob Johansen at UT Austin 11 05 09Dr. Bob Johansen at UT Austin 11 05 09
Dr. Bob Johansen at UT Austin 11 05 09
 
Nokia segmentation
Nokia segmentationNokia segmentation
Nokia segmentation
 
UX-Multimedia Project
UX-Multimedia ProjectUX-Multimedia Project
UX-Multimedia Project
 
MRS SKOPOS Mobile Webinar Part 1
MRS SKOPOS Mobile Webinar Part 1MRS SKOPOS Mobile Webinar Part 1
MRS SKOPOS Mobile Webinar Part 1
 
MRS SKOPOS Mobile Webinar PART 1
MRS SKOPOS Mobile Webinar PART 1MRS SKOPOS Mobile Webinar PART 1
MRS SKOPOS Mobile Webinar PART 1
 
Hogeschool gent 2016 publication
Hogeschool gent 2016 publicationHogeschool gent 2016 publication
Hogeschool gent 2016 publication
 
Samsung Developer Conference 2016 Overview
Samsung Developer Conference 2016 OverviewSamsung Developer Conference 2016 Overview
Samsung Developer Conference 2016 Overview
 
Tang Xing Tong Crossing the Cycle- Digital Transformation and Dynamic Capab...
Tang Xing Tong Crossing the Cycle-   Digital Transformation and Dynamic Capab...Tang Xing Tong Crossing the Cycle-   Digital Transformation and Dynamic Capab...
Tang Xing Tong Crossing the Cycle- Digital Transformation and Dynamic Capab...
 
Breaking down the silos - the future face of communications industry
Breaking down the silos -  the future face of communications industryBreaking down the silos -  the future face of communications industry
Breaking down the silos - the future face of communications industry
 
The Human ROI: Past, Present and Future of Localization
The Human ROI: Past, Present and Future of LocalizationThe Human ROI: Past, Present and Future of Localization
The Human ROI: Past, Present and Future of Localization
 
UX-Project
UX-ProjectUX-Project
UX-Project
 

Mehr von Plan

Global food trends: How are countries embracing the alternative protein movement
Global food trends: How are countries embracing the alternative protein movementGlobal food trends: How are countries embracing the alternative protein movement
Global food trends: How are countries embracing the alternative protein movementPlan
 
Mobility futures stylus
Mobility futures stylusMobility futures stylus
Mobility futures stylusPlan
 
Redesigning work in an age of automation
Redesigning work in an age of automationRedesigning work in an age of automation
Redesigning work in an age of automationPlan
 
Design thinking vs Lean start-up
Design thinking vs Lean start-upDesign thinking vs Lean start-up
Design thinking vs Lean start-upPlan
 
Human-Machine Interlace
Human-Machine Interlace Human-Machine Interlace
Human-Machine Interlace Plan
 
Design in an Age of Automation
Design in an Age of AutomationDesign in an Age of Automation
Design in an Age of AutomationPlan
 
Choices on the road ahead
Choices on the road aheadChoices on the road ahead
Choices on the road aheadPlan
 
2nd Order Effects of AVs_10mins
2nd Order Effects of AVs_10mins2nd Order Effects of AVs_10mins
2nd Order Effects of AVs_10minsPlan
 
Strategy meets design
Strategy meets designStrategy meets design
Strategy meets designPlan
 
Five habits for the front-end of innovation
Five habits for the front-end of innovationFive habits for the front-end of innovation
Five habits for the front-end of innovationPlan
 
Plan forum on mobility: intro and survey
Plan forum on mobility:  intro and survey Plan forum on mobility:  intro and survey
Plan forum on mobility: intro and survey Plan
 
UX for connected cars
UX for connected carsUX for connected cars
UX for connected carsPlan
 
Wearables Kevin Mccullagh_ 271114
Wearables Kevin Mccullagh_ 271114Wearables Kevin Mccullagh_ 271114
Wearables Kevin Mccullagh_ 271114Plan
 
The Future of User Interfaces
The Future of User InterfacesThe Future of User Interfaces
The Future of User InterfacesPlan
 
Bridging the Physical-Digital Divide: Industrial Designer Edition
Bridging the Physical-Digital Divide: Industrial Designer EditionBridging the Physical-Digital Divide: Industrial Designer Edition
Bridging the Physical-Digital Divide: Industrial Designer EditionPlan
 
Sell yourselves better
Sell yourselves betterSell yourselves better
Sell yourselves betterPlan
 
Trends by designers for designers
Trends by designers for designersTrends by designers for designers
Trends by designers for designersPlan
 
Bridging the Physical-Digital Divide: For UX
Bridging the Physical-Digital Divide: For UXBridging the Physical-Digital Divide: For UX
Bridging the Physical-Digital Divide: For UXPlan
 

Mehr von Plan (18)

Global food trends: How are countries embracing the alternative protein movement
Global food trends: How are countries embracing the alternative protein movementGlobal food trends: How are countries embracing the alternative protein movement
Global food trends: How are countries embracing the alternative protein movement
 
Mobility futures stylus
Mobility futures stylusMobility futures stylus
Mobility futures stylus
 
Redesigning work in an age of automation
Redesigning work in an age of automationRedesigning work in an age of automation
Redesigning work in an age of automation
 
Design thinking vs Lean start-up
Design thinking vs Lean start-upDesign thinking vs Lean start-up
Design thinking vs Lean start-up
 
Human-Machine Interlace
Human-Machine Interlace Human-Machine Interlace
Human-Machine Interlace
 
Design in an Age of Automation
Design in an Age of AutomationDesign in an Age of Automation
Design in an Age of Automation
 
Choices on the road ahead
Choices on the road aheadChoices on the road ahead
Choices on the road ahead
 
2nd Order Effects of AVs_10mins
2nd Order Effects of AVs_10mins2nd Order Effects of AVs_10mins
2nd Order Effects of AVs_10mins
 
Strategy meets design
Strategy meets designStrategy meets design
Strategy meets design
 
Five habits for the front-end of innovation
Five habits for the front-end of innovationFive habits for the front-end of innovation
Five habits for the front-end of innovation
 
Plan forum on mobility: intro and survey
Plan forum on mobility:  intro and survey Plan forum on mobility:  intro and survey
Plan forum on mobility: intro and survey
 
UX for connected cars
UX for connected carsUX for connected cars
UX for connected cars
 
Wearables Kevin Mccullagh_ 271114
Wearables Kevin Mccullagh_ 271114Wearables Kevin Mccullagh_ 271114
Wearables Kevin Mccullagh_ 271114
 
The Future of User Interfaces
The Future of User InterfacesThe Future of User Interfaces
The Future of User Interfaces
 
Bridging the Physical-Digital Divide: Industrial Designer Edition
Bridging the Physical-Digital Divide: Industrial Designer EditionBridging the Physical-Digital Divide: Industrial Designer Edition
Bridging the Physical-Digital Divide: Industrial Designer Edition
 
Sell yourselves better
Sell yourselves betterSell yourselves better
Sell yourselves better
 
Trends by designers for designers
Trends by designers for designersTrends by designers for designers
Trends by designers for designers
 
Bridging the Physical-Digital Divide: For UX
Bridging the Physical-Digital Divide: For UXBridging the Physical-Digital Divide: For UX
Bridging the Physical-Digital Divide: For UX
 

Kürzlich hochgeladen

The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 

Kürzlich hochgeladen (19)

The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 

Kevin beyond theschlockofthenew_feb2015

  • 1. Title Final presentation 00 XXX 2014 Beyond the Schlock of the New Kevin McCullagh 28 January 2015
  • 2. Slide 2 ‘Strategy must be created from the future backwards.’ Gary Hamel 2015 2016 2017 2018 2019 2020 Introduction Strategy from the future backwards
  • 3. Slide 3Section Title 1 line Introduction The future is hazy
  • 4. Core message Slide 4Introduction ‘Never make forecasts – especially about the future’ Sam Goldwyn Cynicism
  • 6. Title Subtitle Future is too important to be left to charlatans ‘The future is part of every designer’s job description.’ Mark Newson Introduction
  • 7. Slide 7 Foresight Introduction Being ‘prescient about the size and shape of tomorrow’s opportunities’
  • 8. Slide 8 Foresight Introduction Being ‘prescient about the size and shape of tomorrow’s opportunities’ by building an ‘assumption base about the future’
  • 9. Slide 9 Foresight Introduction Being ‘prescient about the size and shape of tomorrow’s opportunities’ by building an ‘assumption base about the future’ based on ‘deep insights into the trends.’ Gary Hamel C.K. Prahalad, ‘Competing for the Future’, 1994
  • 10. Slide 10 Foresight Introduction Makes sense of a world in flux Situates strategy within a future context
  • 11. Slide 11 Foresight Introduction Makes sense of a world in flux Situates strategy within a future context But’s it’s not about predicting the future.
  • 12. Slide 12Section Slide 12Introduction Trends provide reference points in a future context
  • 14. Beyond the schlock of the new Slide 14 Frame and focus Take a long and wide view Put sociology before technology Get under the surface Be an informed contrarian Have a point of view Track and tack
  • 15. Slide 15Section Title 1 line Frame and focus What’s relevant ... and why
  • 16. Slide 16 Trends we track Frame and focus Social, Economic, Technological Design Society TechnologyEconomy
  • 17. Slide 17Frame and focus SET trends Notable Social, Economic and Technological dynamics with potential influence on product and service innovation Social TechnologicalEconomic
  • 18. Slide 18Frame and focus 3 levels Meta trends High-level dynamics with wide influence across many Macro trends Economic stagnation Global interchange
  • 19. Slide 19Frame and focus 3 levels Polarised prosperity Meta trends High-level dynamics with wide influence across many Macro trends Macro trends Developments that transcend markets, sectors and demographics Austerity culture Urban renaissance Economic stagnation Global interchange
  • 20. Slide 20Frame and focus 3 levels Polarised prosperity Spaces of connection Latinisation Hyper-dense city cores Cycling surge Redefined town centres Creative cities Squeezed middle classes Boomers have the cash Lost generation Noveau Briche Space tourism Super-rich migration Access over ownership Micro enterprise Downsizing Housing shortage Small indulgences Returnment Meta trends High-level dynamics with wide influence across many Macro trends Macro trends Developments that transcend markets, sectors and demographics Micro trends Particular dynamics with specific impact on certain markets, sectors and demographics Austerity culture Urban renaissance Economic stagnation Global interchange
  • 21. Slide 21Frame and focus Meta trends High-level dynamics with wide influence across many Macro trends Global interchange A new interdependent phase of globalisation, in which influence flows in many directions Economic stagnation Slow growth and declining living standards Knowledge society Education, intelligence and creativity are more highly regarded Network society People learning how to leverage and negotiate an increasingly connected world Big data Benefits of being able to store, process and access huge amounts of information Cloud services Pervasive role of server-side data storage and processing Internet of things Networks of connected objects that sense and share information Climate anxiety A range of concerns around climate change Social fragmentation Breakdown of traditional social ties leading to individualisation Social TechnologicalEconomic
  • 22. Slide 22Frame and focus Macro trends Developments that transcend markets, sectors and demographics Perpetual contact Culture of fear Culture of emotions Polarised prosperity Urban renaissance Sustainability tensions Hardware revival Behaviour change Retail revolution Consumerisation of healthcare Learning diversity Austerity culture Labour imbalances Innovation imperative Productivity push Smart systems New conventions Ageing societies Search for authenticity Trust crisis
  • 23. Slide 23Frame and focus Micro trends Particular dynamics with specific impact on certain markets, sectors and demographics Housing shortage Micro enterprise Boomers have the cash Data security awareness Creative cities Corporate incubators Hybrid IT Integrated retail Brand cathedrals Access over ownership Smarter cities Presumers Cycling boom Redefined town centres Online education channels Civilian drones Optimised life Connected Car Simultaneous translation Behaviour sensing Child tracking Corporate backlash Medical tourism Moments of connection Human augmentation
  • 24. Slide 24Frame and focus Benefits Mapping different types of trends on a common framework helps us: – maintain a comprehensive helicopter view of future contexts – categorise all trends within a common framework – situate trends relative to each other Perpetual contact Culture of fear Culture of emotions Polarised prosperity Urban renaissance Sustainability tensions Hardware revival Behaviour change Retail revolution Consumerisation of healthcare Learning diversity Austerity culture Labour imbalances Innovation imperative Productivity push Smart systems New conventions Ageing societies Search for authenticity Trust crisis
  • 25. Slide 25Frame and focus Filter Society TechnologyEconomy Perpetual contact Perpetual contact Culture of fear Culture of emotions Polarised prosperity Urban rennaissance Sustainability tensions Hardware revival Behaviour change Retail revolution Consumerisation of healthcare Learning diversity Austerity culture Labour imbalances Innovation imperative Resource volatility Smart systems New conventions Ageing societies Search for authenticity Trust crisis Housing shortage Micro enterprise Boomers have the cash Data security awareness Creative cities Corporate incubators Hybrid IT Integrated retail Brand cathedrals Access over ownership Smarter cities Presumers Cycling boom Redefined town centres Online education channels Civilian drones Optimised life Connected Car Simultaneous translation Behaviour sensing Child tracking Corporate backlash Medical tourism Moments of connection Human augmentation Selection criteria Consumer focus Business relevance Inspiring
  • 26. Slide 26Frame and focus Design trend filtering Mobile relevance Trends potentially applicable to mobile handsets Mass consumer relevance Trends that could appeal to and be executed for budget conscious Indians Clustering Similar trends were combined Design workshop Trends that related to hot issues were prioritised 1 2 3 4
  • 27. Beyond the schlock of the new Slide 27 Frame and focus Take a long and wide view Put sociology before technology Get under the surface Be an informed contrarian Have a point of view Track and tack
  • 28. Influence Time Long term Slide 28Take a long and wide view Long waves
  • 29. Influence Time Short term Long term Slide 29Take a long and wide view Beware the fads
  • 30. Slide 30Take a long and wide view Design trend analysis Slide 46 Inhibitors Drivers Male / Female 200720062005 2008 2009 2010 2011 2012 2013 2014 Popularity Very clean, simple, high-tech and human. But a little cheap and not quite stylish enough. Needs an update – some colour would improve it. CiCi Jiang, Design Researcher, Asus, Shanghai Soft, human and popular. Always there and always will be. Hugo Caillerton, Founder, Sunlit Design, Guangzhou CMF is perceived as cheap Humanised technology Too simple in its purist form Simple and comfortable tech. A calm, simplified and usable expression of technology that is a little dull for some Relevance This trend is well suited to Nokia’s reduction design strategy and the wider shift to simplicity in China. It is seen as a simple expression of technology that is comfortable and easy use. However in its purest form it is seen by many as cheap, poor quality, simple and even dull. Evolution A well established trend in the West and Japan that is strongly associated with high design of British designer Jasper Morrison and his Japanese counterpart Naoto Fukasawa. The shift to understatement and the arrival of Apple in China in recent years has helped drive this trend mainstream in the last few years. Soft Minimalism Shift to simplicity Aspiration for Apple Apple iMac Motorola PEBL V6 Punkt DP01 (Jasper Morrison) Samsung SGH-E590 (Jasper Morrison) Apple iPhone 3G HTC Hero Apple MacBook Nice and simple forms which look comfortable and humane to touch. Josh Atkin, Head of Strategy, Jellymon Shanghai Additional expert quotes Slide 53 Inhibitors Drivers Male / Female Popularity 200720062005 2008 2009 2010 2011 2012 2013 2014 Strong personal expression Progressive associations Premium expression of techToo masculine Progressive and individual tech Pioneering and masculine language that expresses premium technology Relevance A trend that is well suited to a premium expression of technology. In its most overt form, it would be too aggressive for Nokia’s reduction design strategy. However dialled-down interpretations could work well. Its expressive aesthetic suits the need for Hyper Social to communicate personal style but it has strong masculine connotations. Plank, Miura stool Lamborghini, Murcialago Nokia, Prism HTC, Diamond Aava, Twist phone Feels very different and individual. Prof. Huang Qun, School of Art Design, University of technology, Wuhan Evolution With roots in early 20th century Futurism, this long wave niche trend is most evident in high-end furniture, homewares and transportation, most notably in Lamborghini’s recent range of supercars which arrived in China in 2006. While Nokia’s Prism and HTC’s Diamond exemplified the trend in mobile phones, there has been little recent application of the trend in the world of consumer electronics. Dynamic Futurism Very pioneering, sharp, strong and masculine. Will appeal to the guys who’ll like the edgy, sharp forms and the high-quality finish. Anonymous, Industrial and UX Designer, Lenovo, Beijing This has an edge! It is aggressive and masculine but still quite subtle and very high-tech. Tom Shi, Founder, Leaping Creative, Guangzhou Additional expert quotes
  • 31. Slide 31Take a long and wide view Hype cycle Peak of inflated Expectations Slope of enlightenment Plateau of productivity Time Visibility Technology trigger Trough of disillusionment
  • 32. Slide 32Take a long and wide view Hype cycle Valley of oblivionRavine of demise Time Visibility Peak of inflated Expectations Trough of disillusionment Slope of enlightenment Plateau of productivity Technology trigger
  • 33. Slide 33Take a long and wide view Tech is not inevitable
  • 34. Change and continuity Take a long and wide view
  • 35. Slide 35 Users Experts Trends Market data Industry sector context Target market Multiple lens Take a long and wide view
  • 36. Beyond the schlock of the new Slide 36 Frame and focus Take a long and wide view Put sociology before technology Get under the surface Get beyond the schlock of the new Be an informed contrarian Have a point of view Track and tack
  • 37. Slide 37Put sociology before technology History or future?
  • 38. Slide 38Put sociology before technology Technology is only one driver of the future
  • 39. Slide 39Put sociology before technology Feminisation The rise and social impact of women
  • 40. Slide 40Put sociology before technology Culture of fear Paradoxically, as people live longer and healthier lives, they feel more at risk. Social fragmentation has led to people feeling more isolated from each other and more suspicious of authorities. The resulting sense of insecurity reduces the ability to gain a rationale perspective of actual risk levels. Fear is experienced on many fronts. Health panics are a regular occurrence, from mad cow disease to swine flu. Dread of Islamic terrorism, nuclear disaster or extreme weather, indicate that fear has replaced hope as a dominant force in many societies. Governments have adopted the worst case thinking ‘precautionary principle’, which amounts to a ‘better safe than sorry’ approach to life. Mokhtar Belmokhtar who claimed responsibility Algeria hostage crisis in January 2013 Related micro trends Emerging Cyber security Growing Islamophobia Extreme weather anxiety Nuclear paralysis Cash hoarding Anti-globalisation Data security awareness Declinism Maturing Safety consciousness Declining GM food panic Macro trend Also called: Risk society
  • 41. Core message Slide 41Put sociology before technology We shape technology and technology shapes us Beware technological determinism
  • 42. Beyond the schlock of the new Slide 42 Frame and focus Take a long and wide view Put sociology before technology Get under the surface Get beyond the schlock of the new Be an informed contrarian Have a point of view Track and tack
  • 43. Slide 43 Beyond pattern recognition Get under the surface Once is an accident
  • 44. Slide 44 Beyond pattern recognition Get under the surface Once is an accident Twice is a coincidence
  • 45. Slide 45 Beyond pattern recognition Get under the surface Once is an accident Twice is a coincidence Three times is a trend!
  • 46. Slide 46 Beyond pattern recognition Get under the surface Once is an accident Twice is a coincidence Three times is a trend! OK, but why?
  • 47. Perpetual contact Dynamics drivers and effects DRIVERS EFFECTS Perpetual contact Wider and shallow social networks Mobile technology Real-time life management Contingent relations (driver) There is a tendency to keep options open, as less emphasis is put on committing to a decision. Wider and shallow social networks (driver) People tend to keep in touch with a larger group of contacts, but spend less ‘quality time’ with any of them. Focus on time use (driver) People increasingly feel that they are ‘running out of time’. Mobile technology (driver) The evolution of mobile technologies like Location Based Services (LBS) and Bluetooth will change the way we navigate cities and use phones in vehicles. The new phone booth (effect) Time spent in the car = telephone hours. Drivers enjoy the privacy provided by the car and the privilege to make use of their ‘dead time’. Real-time life management (effect) People are moving towards managing their life ‘on the go’. They use their phone to manage time and space, in a flux of constant interruptions and feedback. More face2face meetings (effect) Mobile phone use tends to generate more meetings. Contingent relations The new phone booth More face2face meetings Focus on time use
  • 48. Slide 48Get under the surface Analysis
  • 49. Beyond the schlock of the new Slide 49 Frame and focus Take a long and wide view Put sociology before technology Get under the surface Be an informed contrarian Have a point of view Track and tack
  • 50. Trends 10 Trends for Europe in 2010 Though they have effects which are indirect, the Four Megatrends are actually very strong and reinforce each other.The Six Trends will have a more focused impact. Modernisation The old guard will be replaced by a younger generation Globalisation Everyday life and work will become more international Risk + Fragmentation – Trust = Ethics A growing sensitivity to risk and social fragmentation, combined with a crisis of trust, will make Europeans want Ethics A Rich Techno-culture Wealth, together with their own kinds ofTechnology, will help Europeans preserve their historic Culture 24-hour Society There will be more round-the-clock working and living Work-life Balance The relationship between work and the rest of life will change in response to concern over Europe’s long working hours Learning to be Flexible Europeans will move from a job for life to lifelong learning and ‘portfolio’ careers Car seen as a Problem While demand for mobility will increase, policies for transport and cities will aim to fight traffic congestion Friends are preferred to Family Friends will replace family as the main support network In search of Authenticity Reacting to the commercialisation of everyday life, Europeans will seek authentic experiences Europe 2010
  • 51. In search of Authenticity | Drivers Marketisation of everyday life As everything becomes a commodity, so European consumers will go in quest for something special, motivating – even spiritual. ‘I am not a target market’ Increasingly aware of the ‘saturation marketing’ targeted at them in ever more subtle ways, European consumers will express resistance.Youth, in particular values things found by ‘word of mouth’, or and by being ‘in the know’. If something is mass-marketed, everyone knows about it – so it may be rejected. Trust crisis Honesty, trust and directness are perceived to be rare (See Trust section of the Megatrend: Risk + Fragmentation - Trust = Ethics).These things are therefore also seen as precious. WOEurope 2010
  • 53. Beyond the schlock of the new Slide 53 Frame and focus Take a long and wide view Put sociology before technology Get under the surface Be an informed contrarian Have a point of view Track and tack
  • 54. Dual Colour Warm Metal Light Follows Form Pastel Accents Layered Tones Tonal Families Tonal Greys Pastels Blocked Dark Sumptuous ... Lux Matte Black Reflected Diffusion Real Material Com. Light Wood Charcoal Square Weave Tonal Textures Gradients White Wood Wood Black Uber Matte Nude Tones White Gold Gold Black Romantic Hues Crystal Detailing Browns Coppers Cork Concrete Mono Colour Block Primaries Bright Blocks Transparency Hue Tinted Transparency Primary Accents Matte Rubber ... White Exaggerated Details Wires Pop Dots Perforated Pattern Macro Repetition Quilted Pixilation Variable Wave Faceted Cubism Protective Pattern Pleated Surface Granular Montage Patterned Colour Dimple Organic Petal Floral Motif Decorative Array Decorative Lines Surface Pattern Micro Repetition Micro Metal Tactility Mechanic Splice Transition Crisp Cutaways Sequential Lines Smooth Transition Fluid Wrap Organic Maximlism Extravagant Organic Smart Organic Truncated Solids Layered Skin Restrained OrganicPillowed Purity Soft Swell Frame Tapered Trapesium Internal Glow High Tech Pops Bold Bodies Contrasting Com. Casual Modularity Soft Utility Emphasised Feat... Object Outline Long Life Design Delight Humour Modern Craft Senseware Pop Cute Natural Life Manga Effects... Creature Features Olympic Pattern Urban Angst Modern Heritage Heritage Hybrid Chinese Retro Architectural Com.. Soft Minimalism Cool Minimalism Organic Minimalism Sleek Tech Retro Modern Retro Futurism Tough Technical Vibrant Minimalism Emotional Exp. Slide 54 Serious Playful Elaborate Simple Craft Utility Futurism Minimalism Naturals Pop Expressive Have a point of view Trends Rarely concur
  • 55. Beyond the schlock of the new Slide 55 Frame and focus Take a long and wide view Put sociology before technology Get under the surface Be an informed contrarian Have a point of view Track and tack
  • 56. Slide 56 Infrastructure / Legislation Technology Autonomous vehicles 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Smart watches Some will introduce features that interface with cars Level 2 At least two controls can be automated in unison, such as adaptive cruise control in combination with lane keeping. Level 3 The driver can fully cede control of all safety-critical functions in certain conditions. The car senses when conditions require the driver to retake control and provides a ‘sufficiently comfortable transition time’ for the driver to do so. Level 4 Fully driverless cars maybe available but not affordable Crossrail Services will begin in May 2015 between Liverpool Street and Shenfield and will be extended to other parts of the route during 2018 and 2019 Ultra Low Emissions Zone TfL proposal to limit road vehicles during business hours in central London to be zero or low emissions Weekend night tube From September 2015, Jubilee, Victoria and most of the Piccadilly, Central and Northern tube lines will run all night on Fridays and Saturdays. Contactless payment Mass adoption as readers are more widely rolled out and RFID is integrated into phones and smart watches Connected cars Cars with internet connection deeply integrated into driver and passenger experience iBeacons Bluetooth LE devices that aid accuracy of indoor positioning and local notifications 5G networks Fifth generation of mobile networks that will deliver dramatically faster connection speeds Track and tack Future context Assumptions about developments that could influence the development of the service
  • 57. Slide 57 Wise words Track and tack ‘hold strong opinions weakly… If you must forecast then forecast often – and be the first to prove yourself wrong.’ Paul Saffo
  • 58. We join the dots @kevinmccull www.plan.london
  • 59. Car seen as a problem | Drivers Europe 2010 More cars, making more journeys: infrastructure struggles to keep up Nearly every European wants a car. But more and more Europeans don’t want other people to drive a car near them. More work on the move Through the mobile phone, and other devices work will be more integrated with transport – including road transport.With cars, however, Risk consciousness will ensure that the working driver is regarded as a menace. Congestion is regulated in the name of ethics Though cars hardly have souls, their use is more and more regarded as unethical. The state will step in to protect motorists from themselves. WO