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Marketing Skills of Librarians

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PUBLIC RELATIONS AND MARKETING SKILLS FOR LIBRARIANS Prof. Thelma S. Kim College of Education Saint Louis University, Baguio City, CAR Paper presented at the PLAI-BRLC Seminar-Workshop on “Developing Competencies of Librarians / Information Specialist for Quality Service” September 29, 2007 @ Aquinas University, Legazpi City.
Change in Libraries (Gallacher, 1999) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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How to approach change? ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Vision and Mission Statements ,[object Object],[object Object],[object Object],[object Object]
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IMAGE BUILDING AND IDENTITY ,[object Object],[object Object]
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The ACID Test ,[object Object]
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PUBLIC RELATIONS ,[object Object],[object Object]
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[object Object],[object Object]
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[object Object]
[object Object],[object Object]
MARKETING IN LIBRARIES ,[object Object]
CONCEPTS ,[object Object],[object Object],[object Object]
[object Object],[object Object]
TYPE OF MARKETING IN LIBRARIES ,[object Object]
[object Object]
CUSTOMER LOYALTY ,[object Object],[object Object]
Four conditions related to loyalty ,[object Object],[object Object],[object Object],[object Object]
How Should Loyalty Be Managed? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
MARKETING STRATEGIES ,[object Object],[object Object]
[object Object],[object Object],[object Object]
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[object Object],[object Object],[object Object]
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Communication Strategies ,[object Object],[object Object],[object Object],[object Object]
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DESIGNING THE MESSAGE ,[object Object],[object Object],[object Object],[object Object],[object Object]
SELECTING COMMUNICATION CHANNELS ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Marketing Skills of Librarians

  • 1. PUBLIC RELATIONS AND MARKETING SKILLS FOR LIBRARIANS Prof. Thelma S. Kim College of Education Saint Louis University, Baguio City, CAR Paper presented at the PLAI-BRLC Seminar-Workshop on “Developing Competencies of Librarians / Information Specialist for Quality Service” September 29, 2007 @ Aquinas University, Legazpi City.
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