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M.E-CONSTRUCTION ENGINEERING & MANAGEMENT
GUJARAT
TECHNOLOGICAL
UNIVERSITY
BIRLA
VISHVAKARMA
MAHAVIDHYALAYA
“ Human Resource Management and
Innovation: What are Knowledge-
Intensive Firms Doing? ”
HUMAN RESOURCES MANAGEMENT
REVIEW PRESENTATION OF PAPER (RP)
PREPAIRED BY:
MEHULKUMAR
PARMAR(140080714005)
M.E-CONSTRUCTION
ENGINEERING & MANAGEMENT
B.V.M. ENGINEERING COLLEGE
VALLABH VIDHYANAGAR
UNDER GUIDANCE OF:
PROF. JAYESHKUMAR
R.PITRODA
ASSISTANT PROFESSOR &
RESEARCH SCHOLAR
CIVIL ENGINEERING DEPARTMENT
B.V.M. ENGINEERING COLLEGE
VALLABH VIDHYANAGAR
Frances Jørgensen, Karen Becker, Judy Matthews
“Human Resource Management and Innovation: What are
Knowledge- Intensive Firms Doing?”
ISBN 978-90-77360-12-5 , CINet 2009: 452-463
PAPER-2
2
KEYWORDS: HRM, innovation, knowledge intensive firms, case study
“ Human Resource Management and Innovation: What are
Knowledge-
Intensive Firms Doing? ”
Abstract:
An undeniable shift in focus from traditional production companies to
Knowledge-Intensive Firms (KIFs) poses challenges for academics . In
particular, effective management of an organization’s human resources has
become a critical issue for ensuring sustained innovation capacity. The
relationship between Human Resource Management (HRM) in KIFs is
however still a largely unexplored arena. The objective of this paper is to
explore this relationship in an effort to identify HRM practices that support
innovation. To this end, the paper includes reviews of the literature relevant to
HRM and innovation in KIFs and four case studies from companies in
Denmark and Australia that have been recognized for excellence in
innovation.
3
On the basis of content analyses conducted on the case data, some preliminary
conclusions are posited regarding the role of HRM in KIFs. More specifically, the
findings from this study suggest that while there are commonalities between
HRM practices in traditional manufacturing companies and KIFs, there are also
important differences, especially in terms of staffing practices. The paper
contributes by offering recommendations for management of HRM in innovative
KIFs and potential avenues for research to further develop our understanding of
how HRM can support innovation in KIFs.
4
INTRODUCTION
In an era when knowledge is rapidly changing, and innovating is critical to
business success and sustainability, the human capital of the organization is
an issue of increasing importance. Over two decades ago, Kozlowski (1987)
called for Human Resource Management (HRM) to be more distinctly
embedded in organizational strategy in order to facilitate innovation. Roberts
(1988) also argued that the four dimensions of staffing, structure, strategy
and system support were central to successful innovation, and that ensuring
the organization had the right kind of people who were effectively managed
were critical staffing issues. factor of KIFs (Lei et al., 1999). Swart and Kinnie
(2003) suggest that the concept of KIFs should be restricted to those
companies that create market value through exploitation of tacit knowledge in
novel circumstances via effective management of a highly qualified
workforce.
5
This focus on human and social capital inherent to KIFs creates unique
challenges to HRM professionals, especially in terms of acquiring and
sustaining qualified knowledge workers and supporting the exploitation of
knowledge (Boxall and Purcell, 2003). The research presented in this paper
aims to extend the knowledge of the relationship between HRM and
innovation in general, and beyond the context of large manufacturing firms in
particular, by focusing on knowledge-intensive firms (KIFs). Stated more
formally, the objective of this paper is to identify and explore HRM practices of
innovative, knowledge-intensive firms. The paper provides a brief summary of
the extant literature from the HRM and innovation domains, and specifically
HRM and innovation in KIF’s, before reporting on case study research
conducted in KIF’s that have been recognized for excellence in innovation.
6
THEORETICAL FOUNDATION
The following section reviews this literature before addressing the specific
challenges KIFs might face when managing their workforce for increased innovation
capacity.
HRM AND INNOVATION
Human Resource Management (HRM) may be defined broadly in terms of
all management activities impacting relationships between organization
and employee (Beer et al., 1984) or more specifically as a system of
operational functions such as staffing, selection, job design, training and
(career) development, performance appraisal and compensation (e.g.
Pfeffer, 1998). Further, there is an increasing tendency to also consider more
strategic level functions such as human resource planning and forecasting
(Koch and McGrath, 1996). Although there is considerable discussion
regarding the relative importance of specific HRM practices and how they
7
should be configured, there is general agreement concerning the
importance of alignment between HRM practices and organizational
strategy (e.g, Lengnick-Hall and Lengnick-Hall 1988). These findings
contribute substantially to our understanding of the relationship between HRM
and innovation, but they are also limited by having been conducted exclusively
in manufacturing firms. According to contingency theory models developed by
Miles and Snow (1984) and Schuler and Jackson (1987), characteristics of the
organization (e.g. size, external market, industry) are critical factors in
determining the appropriate HRM practices for an innovation strategy; thus,
research aimed at explaining and describing the relationship between HRM in
non-manufacturing environments is clearly warranted.
8
HRM AND INNOVATION IN KIFS
The relationship between innovation and HRM in KIFs has been largely
unexplored despite calls for research in this area (Jackson et al., 2006). The
studies that have been undertaken tend towards descriptive explanations of the
HRM practices in KIF’s, usually drawing on only one case (e.g. Swart and Kinnie,
2003; Verhaeghe and Kfir, 2002), or only address individual components of the
equation. In a very recent literature review of research on HRM in KIFs and Multi-
National Enterprises (MNEs), Majeed (2009) identified only 30 conceptual and
empirical contributions related to KIFs from 2000-2006, and not all of the
companies in the KIF sample could be objectively characterized as such.
9
RESEARCH DESIGN AND METHODS
Given the relative paucity of research on HRM, innovation, and KIFs, we contend
that a qualitative research design that allows a detailed exploration of the topic is
most appropriate (Eisenhardt, 1989) for this study. Case studies were thus
conducted in four firms in Denmark and Australia. To ensure an objective measure
of innovation, these cases were selected on the basis of having been recognized
nationally and/or internationally for their innovation performance. For simplicity’s
sake, data related to specific types of innovation and/or innovation activities were
not included and innovative capacity is thus assumed from the companies’
recognition for innovation excellence. Finally, to provide a basis for comparison,
two of the firms are from the manufacturing sector, while two fulfil the
characteristics of KIFs as described previously in this paper.
10
CASE DESCRIPTIONS
1. “Scientifics”
2. “nature’s brew”
3. “GamingCo”
4. “Architectural Doors”
11
SUMMARY OF FINDINGS
12
CONCLUSION
The objective of this paper was to identify and explore HRM practices in
innovative, knowledge-intensive firms. The findings from this research provide
some initial indications about HR practices in KIF’s, particularly in organisations
that are recognised as leaders in innovation. Although there were differences in
the national context, size and industry, there were also some similarities between
the companies, which may be attributed to the fact that all four of cases drew from
organisations that had excelled in the development of new products for an ever-
changing marketplace. It was clear that all four firms acknowledged the key
importance of knowledge, and its retention, for their organisations’ competitive
advantage, although there were differences in the way the firms managed
knowledge.
13
As previously mentioned, the companies included in this study were selected
due to their having been recognized for innovation excellence and no data
regarding the types of innovation (e.g. technological, process) or innovation
activities were included in this paper. Conceptual contributions by de Leede and
Looise (2005) and Jørgensen et al (2008), as well as empirical studies by
Shipton et al. (2005; 2006), suggest however that HRM functions may have a
differential (direct or indirect) impact on innovation related to specific phases of
the innovation cycle and/or operational versus strategic level of implementation.
Future research should thus attempt to identify specific innovation practices and
their relationship to HRM practices used in the firms. Due to the small sample
used in this study, it is not feasible to draw generalizable conclusions. Still, the
common features among the KIFs (as well as the more “modern” manufacturing
concern) may have implications for management in terms of the recognizing the
14
recognizing the importance of HRM, and more specifically, selection, training
and development, performance management, and performance based pay, to
facilitate innovation in non-manufacturing environments. The findings also
highlight future avenues for research, including how HRM systems should be
developed for companies focusing on both knowledge-intensive activities and
production. Further, given the inclusion of only two cases in each country, future
research with a much larger sample—perhaps from countries that differ
considerably in terms of labour force demographics—would provide insight as to
how characteristics of an organization’s external environment influence HRM
strategy and practice, as suggested by the contingency approach to HRM (Miles
and Snow, 1984; Schuler and Jackson, 1987).
15
REFERENCES
Alvesson, M. (2000) Social identity and the problem of loyalty in knowledge-intensive
companies, Journal of Management Studies, Vol.37 No. 8, pp 1101-1123.
Boland, R. J. and Tenkasi, R. V. (1995) Perspective making and perspective taking in
communities of knowing, Organization Science, Vol. 6, No. 4, pp. 350-372.
Bontis, N. (1998) Intellectual capital: An exploratory study that develops measures and
models, Management Decision, Vol.36 No. 2, pp 63-76.
Boxall, P. and Purcell, J. (2003) Strategy and Human Resource Management,
Basingstoke: Palgrave Macmillan.
Collins, C.J. and K.G. Smith. (2006) Knowledge exchange and combination: The role of
human resource practices in the performance of high technology firms, Academy of
Management Journal, Vol.49, pp 544-560.
de Leede, J. and Looise, J.K. (2005) Innovation and HRM: Towards an integrated
framework, Creativity and Innovation Management, Vol.14 No.2, pp 108-117.
Eisenhardt, K. M. (1989) Building theories from case study research, The Academy of
Management Review, Vol.14 No 4 pp 532-550.
16
Frenkel, S. J., Korczynski, M., Shire, K. A. and Tam, M. (1999) On the Front Line;
Organization of Work in the Information Economy, Ithaca, NY: Cornell UP.
contingency models‖, Management Science, Vol.42, No.5, pp. 693-716.
Starbuck, W. H. (1992) Learning by Knowledge-Intensive Firms, The Journal of
Management Studies, Vol.29 No. 6, pp 713-740.
Steinmueller, W. E. (2000) 'Will new information and communication technologies
improve the 'codification' of knowledge? Industrial and Corporate Change, Vol. 9,
pp 361-376.
Swart, J. and N. Kinnie (2003) Knowledge-intensive firms: The influence of the
client on HR systems, Human Resource Management Journal, Vol.13 No. 3, pp 37-
55.
Verhaeghe, A. and R. Kfir (2002) Managing innovation in a knowledge intensive
technology organization (KITO), R & D Management, Vol.32 No. 5, pp 409.
West, M.A. (2002) Sparkling fountains or stagnant ponds: An integrative model of
creativity andvinnovation implementation in work groups, Applied Psychology: An
International Review, Vol.51 No. 3, pp 355-387.
Wright, P., Dunford, B. and Snell, S. (2001) Human Resources and the Resource
Based View of the Firm, Journal of Management, Vol.27, pp 701-721.
17
Shipton, H., Fay, D., West, M.A., Patterson, M. and Birdi, K. (2005) Managing people to
promote innovation, Creativity and Innovation Management, Vol.14 No. 2, pp 118-128.
Shipton, H., West, M. A., Dawson, J., Birdi, K., and Malcolm, P. (2006) HRM as a
predictor of innovation, Human Resource Management Journal, Vol.16 No. 1, pp 3-27.
Snell, S.A. and Youndt, M.A. and Wright, P.M. (1996) Establishing a framework for
research in Strategic Human Resource Management: Merging Resource-Based Theory
and Organizational Learning, In G.R. Ferris and K.M. Rowland (Eds.), Research in
Personnel and Human Resource Management, Vol.14, pp 61-90. Greenwich, CT: JAI
Press.
18
Thank you
19

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140080714005 paper-2

  • 1. 1 M.E-CONSTRUCTION ENGINEERING & MANAGEMENT GUJARAT TECHNOLOGICAL UNIVERSITY BIRLA VISHVAKARMA MAHAVIDHYALAYA “ Human Resource Management and Innovation: What are Knowledge- Intensive Firms Doing? ” HUMAN RESOURCES MANAGEMENT REVIEW PRESENTATION OF PAPER (RP) PREPAIRED BY: MEHULKUMAR PARMAR(140080714005) M.E-CONSTRUCTION ENGINEERING & MANAGEMENT B.V.M. ENGINEERING COLLEGE VALLABH VIDHYANAGAR UNDER GUIDANCE OF: PROF. JAYESHKUMAR R.PITRODA ASSISTANT PROFESSOR & RESEARCH SCHOLAR CIVIL ENGINEERING DEPARTMENT B.V.M. ENGINEERING COLLEGE VALLABH VIDHYANAGAR
  • 2. Frances Jørgensen, Karen Becker, Judy Matthews “Human Resource Management and Innovation: What are Knowledge- Intensive Firms Doing?” ISBN 978-90-77360-12-5 , CINet 2009: 452-463 PAPER-2 2
  • 3. KEYWORDS: HRM, innovation, knowledge intensive firms, case study “ Human Resource Management and Innovation: What are Knowledge- Intensive Firms Doing? ” Abstract: An undeniable shift in focus from traditional production companies to Knowledge-Intensive Firms (KIFs) poses challenges for academics . In particular, effective management of an organization’s human resources has become a critical issue for ensuring sustained innovation capacity. The relationship between Human Resource Management (HRM) in KIFs is however still a largely unexplored arena. The objective of this paper is to explore this relationship in an effort to identify HRM practices that support innovation. To this end, the paper includes reviews of the literature relevant to HRM and innovation in KIFs and four case studies from companies in Denmark and Australia that have been recognized for excellence in innovation. 3
  • 4. On the basis of content analyses conducted on the case data, some preliminary conclusions are posited regarding the role of HRM in KIFs. More specifically, the findings from this study suggest that while there are commonalities between HRM practices in traditional manufacturing companies and KIFs, there are also important differences, especially in terms of staffing practices. The paper contributes by offering recommendations for management of HRM in innovative KIFs and potential avenues for research to further develop our understanding of how HRM can support innovation in KIFs. 4
  • 5. INTRODUCTION In an era when knowledge is rapidly changing, and innovating is critical to business success and sustainability, the human capital of the organization is an issue of increasing importance. Over two decades ago, Kozlowski (1987) called for Human Resource Management (HRM) to be more distinctly embedded in organizational strategy in order to facilitate innovation. Roberts (1988) also argued that the four dimensions of staffing, structure, strategy and system support were central to successful innovation, and that ensuring the organization had the right kind of people who were effectively managed were critical staffing issues. factor of KIFs (Lei et al., 1999). Swart and Kinnie (2003) suggest that the concept of KIFs should be restricted to those companies that create market value through exploitation of tacit knowledge in novel circumstances via effective management of a highly qualified workforce. 5
  • 6. This focus on human and social capital inherent to KIFs creates unique challenges to HRM professionals, especially in terms of acquiring and sustaining qualified knowledge workers and supporting the exploitation of knowledge (Boxall and Purcell, 2003). The research presented in this paper aims to extend the knowledge of the relationship between HRM and innovation in general, and beyond the context of large manufacturing firms in particular, by focusing on knowledge-intensive firms (KIFs). Stated more formally, the objective of this paper is to identify and explore HRM practices of innovative, knowledge-intensive firms. The paper provides a brief summary of the extant literature from the HRM and innovation domains, and specifically HRM and innovation in KIF’s, before reporting on case study research conducted in KIF’s that have been recognized for excellence in innovation. 6
  • 7. THEORETICAL FOUNDATION The following section reviews this literature before addressing the specific challenges KIFs might face when managing their workforce for increased innovation capacity. HRM AND INNOVATION Human Resource Management (HRM) may be defined broadly in terms of all management activities impacting relationships between organization and employee (Beer et al., 1984) or more specifically as a system of operational functions such as staffing, selection, job design, training and (career) development, performance appraisal and compensation (e.g. Pfeffer, 1998). Further, there is an increasing tendency to also consider more strategic level functions such as human resource planning and forecasting (Koch and McGrath, 1996). Although there is considerable discussion regarding the relative importance of specific HRM practices and how they 7
  • 8. should be configured, there is general agreement concerning the importance of alignment between HRM practices and organizational strategy (e.g, Lengnick-Hall and Lengnick-Hall 1988). These findings contribute substantially to our understanding of the relationship between HRM and innovation, but they are also limited by having been conducted exclusively in manufacturing firms. According to contingency theory models developed by Miles and Snow (1984) and Schuler and Jackson (1987), characteristics of the organization (e.g. size, external market, industry) are critical factors in determining the appropriate HRM practices for an innovation strategy; thus, research aimed at explaining and describing the relationship between HRM in non-manufacturing environments is clearly warranted. 8
  • 9. HRM AND INNOVATION IN KIFS The relationship between innovation and HRM in KIFs has been largely unexplored despite calls for research in this area (Jackson et al., 2006). The studies that have been undertaken tend towards descriptive explanations of the HRM practices in KIF’s, usually drawing on only one case (e.g. Swart and Kinnie, 2003; Verhaeghe and Kfir, 2002), or only address individual components of the equation. In a very recent literature review of research on HRM in KIFs and Multi- National Enterprises (MNEs), Majeed (2009) identified only 30 conceptual and empirical contributions related to KIFs from 2000-2006, and not all of the companies in the KIF sample could be objectively characterized as such. 9
  • 10. RESEARCH DESIGN AND METHODS Given the relative paucity of research on HRM, innovation, and KIFs, we contend that a qualitative research design that allows a detailed exploration of the topic is most appropriate (Eisenhardt, 1989) for this study. Case studies were thus conducted in four firms in Denmark and Australia. To ensure an objective measure of innovation, these cases were selected on the basis of having been recognized nationally and/or internationally for their innovation performance. For simplicity’s sake, data related to specific types of innovation and/or innovation activities were not included and innovative capacity is thus assumed from the companies’ recognition for innovation excellence. Finally, to provide a basis for comparison, two of the firms are from the manufacturing sector, while two fulfil the characteristics of KIFs as described previously in this paper. 10
  • 11. CASE DESCRIPTIONS 1. “Scientifics” 2. “nature’s brew” 3. “GamingCo” 4. “Architectural Doors” 11
  • 13. CONCLUSION The objective of this paper was to identify and explore HRM practices in innovative, knowledge-intensive firms. The findings from this research provide some initial indications about HR practices in KIF’s, particularly in organisations that are recognised as leaders in innovation. Although there were differences in the national context, size and industry, there were also some similarities between the companies, which may be attributed to the fact that all four of cases drew from organisations that had excelled in the development of new products for an ever- changing marketplace. It was clear that all four firms acknowledged the key importance of knowledge, and its retention, for their organisations’ competitive advantage, although there were differences in the way the firms managed knowledge. 13
  • 14. As previously mentioned, the companies included in this study were selected due to their having been recognized for innovation excellence and no data regarding the types of innovation (e.g. technological, process) or innovation activities were included in this paper. Conceptual contributions by de Leede and Looise (2005) and Jørgensen et al (2008), as well as empirical studies by Shipton et al. (2005; 2006), suggest however that HRM functions may have a differential (direct or indirect) impact on innovation related to specific phases of the innovation cycle and/or operational versus strategic level of implementation. Future research should thus attempt to identify specific innovation practices and their relationship to HRM practices used in the firms. Due to the small sample used in this study, it is not feasible to draw generalizable conclusions. Still, the common features among the KIFs (as well as the more “modern” manufacturing concern) may have implications for management in terms of the recognizing the 14
  • 15. recognizing the importance of HRM, and more specifically, selection, training and development, performance management, and performance based pay, to facilitate innovation in non-manufacturing environments. The findings also highlight future avenues for research, including how HRM systems should be developed for companies focusing on both knowledge-intensive activities and production. Further, given the inclusion of only two cases in each country, future research with a much larger sample—perhaps from countries that differ considerably in terms of labour force demographics—would provide insight as to how characteristics of an organization’s external environment influence HRM strategy and practice, as suggested by the contingency approach to HRM (Miles and Snow, 1984; Schuler and Jackson, 1987). 15
  • 16. REFERENCES Alvesson, M. (2000) Social identity and the problem of loyalty in knowledge-intensive companies, Journal of Management Studies, Vol.37 No. 8, pp 1101-1123. Boland, R. J. and Tenkasi, R. V. (1995) Perspective making and perspective taking in communities of knowing, Organization Science, Vol. 6, No. 4, pp. 350-372. Bontis, N. (1998) Intellectual capital: An exploratory study that develops measures and models, Management Decision, Vol.36 No. 2, pp 63-76. Boxall, P. and Purcell, J. (2003) Strategy and Human Resource Management, Basingstoke: Palgrave Macmillan. Collins, C.J. and K.G. Smith. (2006) Knowledge exchange and combination: The role of human resource practices in the performance of high technology firms, Academy of Management Journal, Vol.49, pp 544-560. de Leede, J. and Looise, J.K. (2005) Innovation and HRM: Towards an integrated framework, Creativity and Innovation Management, Vol.14 No.2, pp 108-117. Eisenhardt, K. M. (1989) Building theories from case study research, The Academy of Management Review, Vol.14 No 4 pp 532-550. 16
  • 17. Frenkel, S. J., Korczynski, M., Shire, K. A. and Tam, M. (1999) On the Front Line; Organization of Work in the Information Economy, Ithaca, NY: Cornell UP. contingency models‖, Management Science, Vol.42, No.5, pp. 693-716. Starbuck, W. H. (1992) Learning by Knowledge-Intensive Firms, The Journal of Management Studies, Vol.29 No. 6, pp 713-740. Steinmueller, W. E. (2000) 'Will new information and communication technologies improve the 'codification' of knowledge? Industrial and Corporate Change, Vol. 9, pp 361-376. Swart, J. and N. Kinnie (2003) Knowledge-intensive firms: The influence of the client on HR systems, Human Resource Management Journal, Vol.13 No. 3, pp 37- 55. Verhaeghe, A. and R. Kfir (2002) Managing innovation in a knowledge intensive technology organization (KITO), R & D Management, Vol.32 No. 5, pp 409. West, M.A. (2002) Sparkling fountains or stagnant ponds: An integrative model of creativity andvinnovation implementation in work groups, Applied Psychology: An International Review, Vol.51 No. 3, pp 355-387. Wright, P., Dunford, B. and Snell, S. (2001) Human Resources and the Resource Based View of the Firm, Journal of Management, Vol.27, pp 701-721. 17
  • 18. Shipton, H., Fay, D., West, M.A., Patterson, M. and Birdi, K. (2005) Managing people to promote innovation, Creativity and Innovation Management, Vol.14 No. 2, pp 118-128. Shipton, H., West, M. A., Dawson, J., Birdi, K., and Malcolm, P. (2006) HRM as a predictor of innovation, Human Resource Management Journal, Vol.16 No. 1, pp 3-27. Snell, S.A. and Youndt, M.A. and Wright, P.M. (1996) Establishing a framework for research in Strategic Human Resource Management: Merging Resource-Based Theory and Organizational Learning, In G.R. Ferris and K.M. Rowland (Eds.), Research in Personnel and Human Resource Management, Vol.14, pp 61-90. Greenwich, CT: JAI Press. 18