Twitter Marketing: What the World's Most Effective Businesses Are Doing
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Social Media Marketing World slides for my talk at #SMMW14
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Twitter Marketing: What the World's Most Effective Businesses Are Doing
- 1. March 26, 2014Design ©2014 Social Media Examiner, Content Copyright Presenter • Do not distribute Twitter Marketing: What the World’s Most Effective Businesses are Doing Presented by Laura @Pistachio Fitton
- 2. Twitter Marketing What the world’s most effec1ve businesses do: 1. A$ract a targeted, engaged following 2. Build community with actual business impact 3. Source Leads and nurture valuable relaAonships 4. Develop relaAonships With media and influencers ^
- 3. Laura Fitton, Spring 2007 Homebound mom. Two kids under two. NO business network in Boston What’s Web 2.0? Where do I upgrade my browser? Twitter is Dumb!
- 5. Laura @Pistachio Fitton @pistachio Founder (acq. By HubSpot) Inbound Marketing Evangelist, HubSpot more than a few Twitter readers
- 6. (Don’t Believe the) Hype Oneforty.
- 7. How did THAT Happen??! Photo: http://www.flickr.com/photos/furryscalyman/
- 8. Twitter will Change the World It Started a Bit Obesessively…
- 11. Twitter Marketing What the world’s most effec1ve businesses do: 1. A$ract a targeted, engaged following 2. Build community with actual business impact 3. Source Leads and nurture valuable relaAonships 4. Develop relaAonships With media and influencers ^
- 12. 1. Attract a targeted, engaged following " WIIFT? " NOT About You. " Be on a Mission " WHO should follow you? WHY?
- 13. Influence (was) ATTRACT attention to yourself WIIFT? What’s in it For Them?
- 14. PROVIDE attention & value to others WIIFT? Influence (is)
- 15. Twitter Marketing in 2 Words: WIIFT?
- 16. WIIFT? Be Useful
- 18. Either write something worth reading or do something worth writing about. Benjamin Franklin “ Image Credit:! lhalstead!
- 20. SOLVE FOR THE HUMANS Not just their happiness, but also their success. Be on a Mission
- 21. Be on a Mission
- 22. Be on a Mission [@OurAcct] is where _________ can find ________________.
- 23. Twitter Marketing What the world’s most effec1ve businesses do: 1. A$ract a targeted, engaged following 2. Build community with actual business impact 3. Source Leads and nurture valuable relaAonships 4. Develop relaAonships With media and influencers ^
- 24. Build community with actual business impact " Define " Nurture " Measure
- 25. Define Do this: " Write down everything you know about your ideal personas " What are their challenges? " How are they measured? " What do they read? " What (and where) do they share on social media?
- 26. Define Share this: " Content types that fit with everything you know about their lives " Solutions to their challenges " Tools to help them crush their numbers " Must-read articles and digests " Shareable items that will make them look good
- 27. Nurture
- 28. How Can I Get More Followers? Measure
- 29. You don’t just want a following. 29
- 30. You want screaming, raving fans
- 31. 41
- 32. 32
- 33. No, Really, Pistachio. How Can I Get More Followers? Measure
- 35. 35 Be generous. • the more you give, the more you get • build trust, credibility, & goodwill • increase # of pages & inbound links
- 36. 37 Be helpful. Helpful Relevant Remarkable Frequent ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/tabid/6307/bid/10291/ Helpful-is-the-New-Viral.aspx#ixzz1GsSghdGN Helpful is the new viral.
- 37. 39 Remarkable is the new ‘business as usual.’
- 38. Twitter Marketing What the world’s most effec1ve businesses do: 1. A$ract a targeted, engaged following 2. Build community with actual business impact 3. Source Leads and nurture valuable relaAonships 4. Develop relaAonships With media and influencers ^
- 39. Source Leads and nurture valuable rela8onships " Listen, look, and provide value " Keep in touch supporAvely
- 40. Twitter Marketing in 4 Words:
- 42. Social Inbox http://bit.ly/trySI Keep in Touch – SUPPORTIVELY!
- 43. (so easy, even a CEO can use it!)
- 60. Twitter Marketing What the world’s most effec1ve businesses do: 1. A$ract a targeted, engaged following 2. Build community with actual business impact 3. Source Leads and nurture valuable relaAonships 4. Develop relaAonships With media and influencers ^
- 61. Develop Relationships with media and influencers " Who needs your service? " Who do they listen to? " What you can do for these influencers?
- 64. PAY COMPLIMENTS: RT right! 1. copy/paste 2. cleanup 3. edit 4. append http://bit.ly/RTright
- 65. THANK THE @REPORTER for heaven’s sake, when you get mentioned, @mention the reporter who wrote it.
- 66. Any to Many
- 67. 6.8 BILLION.
- 68. The Message is the Influencer.http://twitpic.com/135xa by @JKrums
- 70. Twitter Marketing What the world’s most effec1ve businesses do: 1. A$ract a targeted, engaged following 2. Build community with actual business impact 3. Source Leads and nurture valuable relaAonships 4. Develop relaAonships With media and influencers ^
- 72. Twitter Marketing TOOLS FOR YOU: Website grade and custom checklists http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox: http://bit.ly/trySI
- 73. grader.com
- 74. Website grade and custom checklists http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox: http://bit.ly/trySI Twitter Marketing TOOLS FOR YOU:
- 76. Website grade and custom checklists http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox: http://bit.ly/trySI Twitter Marketing TOOLS FOR YOU:
- 78. Website grade and custom checklists http://grader.com Marketing Library http://hubspot.com/library Marketing Academy http://academy.hubspot.com Try Social Inbox: http://bit.ly/trySI Twitter Marketing TOOLS FOR YOU:
- 79. Effective Results ma:er, not raw effort " What’s in it for THEM? " What is your community for and how do you nurture it? " Who can you help? (first via Twi$er, later with your product?) " Where are the people who need you already tuned in?
- 80. THANK YOU!