This latest presentation from Piqora discusses the rise of UGC photos as the new media type to drive commerce and content marketing. You will learn about rights and permissions, different types of UGC, how to acquire UGC photos and how brands are using UGC photos to drive results.
4. VISUAL MARKETING AND COMMERCE SOLUTION
Authentify your brand
Supplement Content Production
Lifestyle context to boost Commerce
Republish UGC photos everywhere
UGC Photos == Authentic Media Type
5. VISUAL MARKETING AND COMMERCE SOLUTION
2 Types of UGC Photos
Aspirational (influencers/artists/bloggers)
Authentic (advocates/customers/fans)
6. VISUAL MARKETING AND COMMERCE SOLUTION
3 ways to collect UGC Photos
1. Run a UGC Contest
2. Create a Campaign Hashtag
3. Find UGC and get rights
7. VISUAL MARKETING AND COMMERCE SOLUTION
UGC Rights & Permissions
By using the hashtag #landofnod, users are agreeing to The Land of Nod’s
online terms and conditions, and allowing The Land of Nod to use your
post and content.
Explicit (Ask the User) Implicit (Hashtag policy)
8. VISUAL MARKETING AND COMMERCE SOLUTION
Millenials say that UGC has influenced what they buy84%
Double Digit love for UGC Photos
28%
25%
Lift in Brand engagement with exposure to UGC
Higher Conversion from Authentic UGC vs product shots
(Source: Comscore, Laundry Service)
9. VISUAL MARKETING AND COMMERCE SOLUTION
KPIs from Brand Posted Photos on Instagram
4
Pageviews/Visit
0.5%
Conversion Rate
11. VISUAL MARKETING AND COMMERCE SOLUTION
Use Case 1: Commerce from UGC Photos
> 4%
higher
conversion
when users see
UGC in their
purchase path
12. VISUAL MARKETING AND COMMERCE SOLUTION
Use Case 2: Scale Content Marketing with UGC
E-COMMERCE
AD CREATIVES
EMAIL &
OWNED
SOCIAL
PUBLISHING
Popular
UGC
Trending
Products
Top
Pins
15. VISUAL MARKETING AND COMMERCE SOLUTION
PIQORA’S
MISSION
Generate ROI from Socially Validated Photos
16. Talk to us at hello@piqora.com
Visit us at www.piqora.com
Hinweis der Redaktion
Quickly find all your top content – most pinned images from your website, highest engagement images from your Pinterest profile, most liked Instagram photos, most liked UGC images tagged with a hashtag from your brand, and approved UGC.
Quickly find all your top content – most pinned images from your website, highest engagement images from your Pinterest profile, most liked Instagram photos, most liked UGC images tagged with a hashtag from your brand, and approved UGC.
Quickly find all your top content – most pinned images from your website, highest engagement images from your Pinterest profile, most liked Instagram photos, most liked UGC images tagged with a hashtag from your brand, and approved UGC.
Quickly find all your top content – most pinned images from your website, highest engagement images from your Pinterest profile, most liked Instagram photos, most liked UGC images tagged with a hashtag from your brand, and approved UGC.
Quickly find all your top content – most pinned images from your website, highest engagement images from your Pinterest profile, most liked Instagram photos, most liked UGC images tagged with a hashtag from your brand, and approved UGC.
Quickly find all your top content – most pinned images from your website, highest engagement images from your Pinterest profile, most liked Instagram photos, most liked UGC images tagged with a hashtag from your brand, and approved UGC.