Content upgrade isn't exactly a groundbreaking concept. Savvy marketers have been employing this tactic for years now and their conversion rates have been laughing all the way to Google Analytics ever since.
Together with Hello Bar, we've put together a list of content upgrade ideas to help grow your email list and business. These ideas are part of an insightful article here: http://bit.ly/2E0c93u
35. 2.Onlinecourses
Greatfor:
Usefultools:
• Niche content that offers
specific and actionable advice
• Monetizing on your content
strategy
• Partnership opportunities with
subject experts
Click Here >
Making the Most of User Feedback: Spot Trends & Take Action with NPS by Typeform
COOL EXAMPLE
36. 3.PDFversionoflong-formcontent
Greatfor:
Usefultools:
• Making longform content (e.g.
Ultimate Guide to XYZ) digestible
at a glance
• Summarizing article highlights in
a visually appealing way
• Actionable and inspirational
content that could be printed and
stuck on a wall or shared by email
Click Here >
Beginner’s Guide to SEO by Moz
COOL EXAMPLE
PDF available
37. 4.Checklists
Greatfor:
Usefultools:
• Actionable and concrete tips
and tricks that can be applied
right away
• Resolutions, to-do’s, bucket
lists, challenges
• X hacks, Top X lists, ‘Ultimate’
listicle articles
Click Here >
COOL EXAMPLE
Easy Declutter Challenge: 200 Small Things to Throw Away [+ Downloadable Checklist]
38. 5.Ebooksonrelatedtopics
Greatfor:
Usefultools:
• Co-marketing partnerships with
subject experts
• Bulky content that could use
structure and chapters or has a
potential for a series
• Those of you with large
distribution lists
Click Here >
3 Powerful Ways to Define Your Unique Employer Brand by Bonusly
COOL EXAMPLE
39. 6.Freetemplates
Greatfor:
UsefulResource:
• Showcasing your product in an
actionable way
• Methodologies, frameworks,
strategy plans
• Explanatory articles that
include calculations, how-to’s
and anatomies
Click Here >
56 Event Flyer Inspirations +26 Templates by Piktochart
COOL EXAMPLE
40. 7.CheatSheets
Greatfor:
Usefultools:
• Explaining complex processes,
concepts, and patterns
• Slicing and dicing old
information in a new way
• Distilling comprehensive
topics into one actionable list
Click Here >
Infographic layout cheat sheet by Piktochart
COOL EXAMPLE
41. 8.Audiofilesofarticles
Greatfor:
Usefultools:
• Interesting narratives, user
stories, and thought leadership
content with strong authorship
• Longform articles that are
story driven
• Experimenting with a podcast
strategy
Click Here >
Essay on being alone by Craig Childs
COOL EXAMPLE
42. 9.Interviewswithexperts
Greatfor:
UsefulResource:
• Repurposing content into audio
or video clips
• Offering actionable tips from
reputable sources and influencers
• Adding interesting narrative and
personality to content pieces
Click Here >
Facebook’s Julie Zhuo on product design by Intercom
COOL EXAMPLE
43. 10.Casestudies
Greatfor:
UsefulResource:
• Injecting stories into
simple testimonials
• Creating a strong social
proof
• Showcasing the capabilities
of your product in action
Click Here > Case Study Inside Instagram Ads Product Page by Mailchimp
COOL EXAMPLE
44. 11.Videos
Greatfor:
Usefultools:
• Illustrating tips and tricks that
are difficult to explain with text
• How-to’s, courses, tutorials,
webinars, user stories, and
interviews with experts
• Announcing new product features
Click Here > What Took So Long? By Typeform
COOL EXAMPLE
45. 12.Slideshares
Greatfor:
Usefultools:
• Repurposing blog content into
digestible slides
• Promoting content on a native
distribution channel (SlideShare &
LinkedIn)
• Injecting storytelling into dry
topics
Click Here >
COOL EXAMPLE
46. 13.Reports
Greatfor:
Usefultools:
• Transmitting data-heavy
information with a clear purpose, to
a specific audience
• Translating complex and rather
boring factology into a easily
digestible content piece
• Educating prospects of a problem,
potential solutions and expected
outcomes
Click Here >
COOL EXAMPLE
51. Piktochart is an easy-to-use
visual storytelling tool designed
to make your content matter.
Join more than 12 million people
and start taking your content to
the next level. C’mon, do it! :)
Hello Bar is a pop-up toolkit
designed to convert your website
visitors into leads. Grow your
email list, social media following,
and revenue instantly - no
developer or designer required.
CREATE FOR FREE Create Your Free Account
Made with ❤ by Piktochart.