Simple and reliable pieces of advices from Pikock. Make a gorgeous website.

1. 10 Tips to Make a Website That Works

2. 1/ Make sure that your website is responsive

3. Your clients use
laptops to visit your
website, but tablets
and smartphones too.

4. 2012 - 2014:
mobile devices +20%

5. Use responsive design technology.
Test your responsive design here.

6. 2/ Create a familiar interface for your visitors

7. Your visitors have to find
some “standard” key
references to find their way
on your website.

8. Use a clear and familiar website
layout for internet users.

9. 3/ Only use high quality images

10. Visual appearance is
important for 93% of
consumers.

11. Your website has to show
your professionalism. Take
care of details.

12. 4/ Use readable fonts and colors

13. Don’t:
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nulla dignissim at nunc eu sollicitudin. Pellentesque
habitant morbi tristique senectus et netus et malesuada
fames ac turpis egestas. Duis fringilla mi vel porta
accumsan. Integer laoreet tincidunt nulla. Curabitur
et odio eget sapien sollicitudin ornare. Ut a venenatis
tortor, ac commodo mauris. Fusce vitae felis nec velit
tempor eleifend. Ut malesuada arcu quis elit feugiat
dapibus vitae in erat. Nunc nec tincidunt tellus.
Aliquam scelerisque tempus vestibulum. Aliquam
rhoncus placerat nulla et congue. Proin tristique quam
consectetur purus hendrerit blandit.
Do:
Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Nulla
dignissim at nunc eu sollicitudin.
Pellentesque habitant morbi tristique
senectus et netus et malesuada fames
ac turpis egestas. Duis fringilla mi vel
porta accumsan. Integer laoreet
tincidunt nulla. Curabitur et odio eget
sapien sollicitudin ornare. Ut a
venenatis tortor, ac commodo mauris.
Fusce vitae felis nec velit tempor
eleifend. Ut malesuada arcu quis elit
feugiat dapibus vitae in erat. Nunc nec
tincidunt tellus. Aliquam scelerisque
tempus vestibulum. Aliquam rhoncus
placerat nulla et congue.

14. Use 2-3 colors and 2-3
fonts for the whole
website.

15. 5/ Format text

16. Internet users scan
more than they read
websites.

17. They should find
any information
easily.

18. Don’t:
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Nulla dignissim at nunc eu
sollicitudin. Pellentesque habitant morbi
tristique senectus et netus et malesuada
fames ac turpis egestas. Duis fringilla mi
vel porta accumsan. Integer laoreet
tincidunt nulla. Curabitur et odio eget
sapien sollicitudin ornare. Ut a venenatis
tortor, ac commodo mauris. Fusce vitae
felis nec velit tempor eleifend. Ut
malesuada arcu quis elit feugiat dapibus
vitae in erat. Nunc nec tincidunt tellus.
Aliquam scelerisque tempus vestibulum.
Aliquam rhoncus placerat nulla et
congue. Proin tristique quam consectetur
purus hendrerit blandit.
Do:
Lorem ipsum dolor sit amet
Consectetur adipiscing elit, nulla dignissim at
nunc eu sollicitudin. Pellentesque habitant morbi
tristique senectus et netus et malesuada fames
ac turpis egestas.
Duis fringilla mi vel porta accumsan. Integer
laoreet tincidunt nulla.
• Curabitur et odio eget
• Ut a venenatis tortor
• Fusce vitae felis nec velit
• Ut malesuada arcu quis elit
Nunc nec tincidunt tellus
Aliquam scelerisque tempus vestibulum. Aliquam
rhoncus placerat nulla et congue.

19. Use formatting
options.

20. 6/ Make your website comfortable for your users

21. Your visitors have to find
any information simply.

22. Structure your menu. It
has to answer these 5
questions:
Who? What? Where?
When? Why?

23. 7/ Use the right keywords

24. Think as your client to
find the best
keywords to describe
your business.

25. Mix specific and general
keywords. Integrate these
keywords to the content of
your website to improve your
SEO.

26. Strawberry jam
Wild strawberry jam
Artisanal strawberry jam
Buy strawberry jam
Buy jam
Sell jam

27. 8/ Avoid technical words

28. Your clients
are not all
professionals.

29. Search engine optimization
is a methodology of strategies,
techniques and tactics used to
increase the amount of visitors
to a website by obtaining a high-
ranking placement in the search
results page of a search
engine (SERP) - including Google,
Bing, Yahoo and other search
engines.
Webopedia
Search engine
optimization (SEO)
is the process of affecting the
visibility of a website or a web
page in a search engine's
"natural" or un-paid
("organic") search results.
Wikipedia

30. Simply explain your work
and your services.

31. 9/ Create unique content

32. Give interesting and
useful information to
your visitors.

33. Your readers will return
again and again.

34. 10/ Update your website

35. Your website is your
display window.

36. Update your website at
least 2-3 times per month.

37. Summarizing:
1/ Make sure that your website is responsive
2/ Create a familiar interface for your visitors
3/ Use only high quality images
4/ Use readable fonts and colors
5/ Format text
6/ Make your website comfortable for your users
7/ Use right keywords
8/ Avoid technical words
9/ Create unique content
10/ Update your website

38. And now …
… enjoy your gorgeous website!

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40. Thanks for photos to:
DaveBleasdale / thebarrowboy / bgottsab / Chasing Daisy / Denis
Dervisevic / theanthonyryan / Spielbrick Films / Sebastiaan ter Burg /
Seattle Municipal Archives / Paul Kline / LendingMemo / Ambernectar
13 / tompagenet / Benson Kua / Albany Associates / joiseyshowaa /
Nick Bastian Tempe / AZ, torbus / Daniel Dionne / MIKI Yoshihito (´･ω･
) / mao_lini / VFS Digital Design / K.rol2007 / Veronique Debord /
karindalziel / aesop