29. 10 Lessons from the past
1. No one is waiting to give you a job
2. Get commercial experience, fast
3. Make the unexpected work for you
4. Be wary of big money offers
5. Challenge yourself, constantly
6. Don’t lose sight of what you are good at
7. Not everyone plays nice
8. Make the most of every situation
9. Collaborate and compete internationally
10. Get yourself a mentor
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29
39. ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
MILLION MILLION MILLION MILLION MILLION
64.91
URBANISATION: 83%
59.47
PENETRATION: 92%
38.00
PENETRATION: 59%
74.92
vs POPULATION: 115%
33.00
PENETRATION: 51%
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39
UK DIGITAL LANDSCAPE JAN 2016 >>We Are Social
41. 2/02/2016
41
Made in Sheffield
Patent No. 3021457
Location
42. 2/02/2016
42
Brand
Money
Product
Location
Design your
own job
Comms
43. Final thoughts
• Understand your value
• Collaborate with people who frighten you
• Dominate your corner of digital
• Chase the funding you deserve
• Choose the right location
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43
45. 45
PT Barnum used to create noise and
excitement for his circus arriving by
walking an elephant through town.
We work with our clients to discover
‘their elephant’ and then create the
most impactful and resonant way
to tell their story.
Walking the elephant through town
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46. Further Reading
Pathww.com
@Pathworldwide
Cpblondon.com
@LondonCpb
Cpbgroup.com
Contagious.com (CP+B Creative Bravery)
Adage.com (CP+B digital approach)
ReNew Sheffield (re-use empty city center space)
Sheffield Soup (Detroit idea for Crowd funding live in the UK)
Bristol Webstart (one of the 100’s of incubator projects in regions cities)
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46
h.p://startups.co.uk
h.p://startupbritain.org
Non-‐UK
resident?
You
would
qualify
for
a
grant
from
the
UK
Gov.
h.ps://www.gov.uk/government/publicaNons/
entrepreneurs-‐seOng-‐up-‐in-‐the-‐uk