Before I switched careers to become a planner I was Philip Slade Creative Dircetor 1996 - 2006. You can now find me as co-founder and strategist at Path Worldwide

1. Before I switched careers
to become a planner
I was Philip Slade
Creative Director
1996 – 2006.
These are some favourite
projects from that time.
20/05/2014 Philip Slade Favourite Creative 1996 - 2006 1
This picture was taken some time in 2001 at an awards ceremony
which I am sure, as ever, ended in some kind of disappointment

2. What if everyone in the world
stopped for a moment and took a
photograph of what they saw?
There would be only one brand that
could pull that off, the brand that
gave the world photography.
20/05/2014 Philip Slade Favourite Creative 1996 - 2006 2

3. 20/05/2014 Philip Slade Favourite Creative 1996 - 2006 3
The one that got away. Produced for DMB&B/IMP
Presented to Kodak main board in Rochester NY
My original idea and creative development

4. Sometimes a much loved friend
needs to freshen up to appear
relevant again
20/05/2014 Philip Slade Favourite Creative 1996 - 2006 4

5. 20/05/2014 Philip Slade Favourite Creative 1996 - 2006 5
1998 – 2004 The National Lottery was my biggest client.
We produced some amazing work in that time.
Including suggesting they changed the countries most recognised brand symbol

6. What could a whisky brand with
a minuscule budget and an
extreme flavour do to connect
with its disparate fans around the
world? It could of course offer an
honest friendship based on those
very elements
20/05/2014 Philip Slade Favourite Creative 1996 - 2006 6

7. 20/05/2014 Philip Slade Favourite Creative 1996 - 2006 7
The incentive to become a Friend of Laphroaig?
We’d write your name in a ledger kept at the distillery.
Something you’d be invited to inspect should you ever visit.
Launched in 1996 – still running and winning awards in 2014

8. How would you describe the taste
of luxury whisky in markets with
no understanding of the
category? Ignoring category
conventions, and getting food
technologists to analysis the dna of
its flavour, was a good start
20/05/2014 Philip Slade Favourite Creative 1996 - 2006 8

9. 20/05/2014 Philip Slade Favourite Creative 1996 - 2006 9

10. Hard core music fans are not
inclined to listen to mass market
beer brands. But were interested
in what up and coming bands had
to say
20/05/2014 Philip Slade Favourite Creative 1996 - 2006 10

11. 20/05/2014 Philip Slade Favourite Creative 1996 - 2006 11
Cool T-shirts with amusing quotes from up and coming,
regionally specific, bands

12. What would a car brand do to
engage tennis fans in a step sided
auditorium?
20/05/2014 Philip Slade Favourite Creative 1996 - 2006 12

13. 20/05/2014 Philip Slade Favourite Creative 1996 - 2006 13
Just in case the
tennis got a bit dull
we provided an
intriguing picture
quiz that would
enable one lucky fan
to win a car.

14. Trade shows can all be a bit samey
unless you have the vision to try
something a bit different
20/05/2014 Philip Slade Favourite Creative 1996 - 2006 14

15. 20/05/2014 Philip Slade Favourite Creative 1996 - 2006 15
First ever revolving triple decker stand. 484 Sq.M. 10 day build. 3 locations a year. Multi award winning 2006 - 2014

16. The best thing about maps?
The kooky names of obscure
places hidden in corners of the
British Isles
20/05/2014 Philip Slade Favourite Creative 1996 - 2006 16

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This was a partial record of
my years as a Creative
Director 1996 – 2006.
Doesn’t include my Honda
work, but that’s another story.
These days I earn my beer
money as founder and
strategist at Path Worldwide
Pathww.com
About.me/philipslade
linkedin.com/in/philipslade