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A strategy for NOKIA

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This was my entry into '5 slides on past, present & future of the Nokia brand' Collaborate and grow. Focus on fostering the new innovators in developing and emerging markets. Become the seed of entrepreneurs.

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A strategy for NOKIA

  1. 1. A strategy to re-establish leadership to the Nokia brand Images shown for illustration purposes only no rights claimed or offered
  2. 2. Nokia didn’t let anyone down, the brand is just becoming irrelevant On millennium eve most of the developed world called called their family on a Nokia. By 2008 Nokia technology drove local innovation in developing countries around the world from IED’s to M-Pesa micro payments. Now in 2013 consumers are moving on Consumers in developed nations sought emotion, Nokia offered rational. Users in emerging nations craved appropriate technology, Nokia had a fixed response. Nokia is significantly out spent in marketing and retail support in the US and Europe. Both internally and amongst its customers, the Nokia brand appears confused and unsure of its purpose, however its technology continues to underpin the entire mobile industry. Image authors own,
  3. 3. Re-establish an emotional connection between users and Nokia technologyNokia needs a bold strategy, that can give meaning to what the brand stands for. Nokia is the biggest corporation in Finland, with one of the highest qualities of life in the world, with an engrained benevolent attitude across all aspects of its open society. Innovation Enterprise Features Gaming ? Sourcedinformation:GoogleTrends,YouTubeAnalytics,IABMobilereport.Pewinternet.orgTeensandTech13. Images shown for illustration purposes only no rights claimed or offered
  4. 4. Share with the world the effects of being born in Finland Focus on the needs of developing and emerging nations; connectivity and universal access to the mobile web Aim to become famous for connecting all peoples of the world for the improvement of mankind. Stand for a tangible benefit. The Finnish Approach. Images shown for illustration purposes only no rights claimed or offered
  5. 5. Liberating technology Release open source elements of Nokia technology to education facilities. Nurturing the new generation of digital pioneers. Born in Finland Brought up a humanist Married to innovation Broadcast the power of Nokia technology to the world by demonstrating what is possible. When you 1; open source it and 2; when you partner with local innovators. Producing the most affordable communication access appropriate to each market. To free up resources, license brand to third party corporation to lead sales and marketing in the US and EU. i.e. media company News International This shot National Geographic shown as illustration purpose only. No rights claimed or offered
  6. 6. Built from Nokia http://www.foreignpolicy.com Images shown for illustration purposes only no rights claimed or offered Embedded into the DNA of any education process or structure, technological tools that realise the dreams of the new innovators

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