Making Better UX Design Decisions - UXPA Puget Sound 2014

1. MAKING BETTER UX DESIGN DECISIONS phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud

2. QUALIA

4. clear fun engagingclean delightfuleasy intuitive fast powerful fluid familiar full-featured pleasing beautiful compelling award-winning lightweight

5. Significant emotions are qualities of experience; esthetic quality that rounds out an experience into completeness and unity. John Dewey

6. What We Think Of

7. What Real People Think Of

18. Experience was first TECHNOLOGY ≠ EXPERIENCE

19. Experience was first INTERFACE ≠ EXPERIENCE

21. clear fun engagingclean delightfuleasy intuitive fast powerful fluid familiar full-featured pleasing beautiful compelling award-winning lightweight

22. Experience was first INTERFACE PROPERTIES ≠ EXPERIENCE QUALITIES

24. Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment. CI Lewis

25. QUALIA

26. Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment. CI Lewis

31. Features Attributes Know Specs Sense Feel PROPERTIES QUALIA

36. QUALIA?

37. QUALIA?!

38. QUALIA!

39. luck newness skill confidence distractio n uncertain ty insecuri tyinterferen ce mood environment inabilit y ignoran ce motivation misunderstand ing time apathy previous experience engagement distaste clarity of choice priority / urgency QUALIA!

40. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful

44. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concernapathy difficult environment clear understanding negative experience engagementdetachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful

47. Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz

52. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful Experience Profile Assessment

53. Better UX Design through: Understanding and focusing on Qualia, the actual qualities of personal experience Discovering and identifying Qualia in context Assessing Qualia before, during, and after experiences

54. GOOD LUCK! phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud

Making Better UX Design Decisions - UXPA Puget Sound 2014

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Making Better UX Design Decisions - UXPA Puget Sound 2014

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