Perspective of the Changing Role of the Sales Profession

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An analysis of the research paper: Perspective of the Changing Role of the Sales Profession:Views from France, United States and Mexico. Journal of Business & Industrial Marketing 23(3): 193-202, Tanner, J. F., et al. 2008

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The Future of Selling Executives’ Perspective of the Changing Role of the Sales Profession: Views from France, United States and Mexico Tanner et al. Journal of Business & Industrial Marketing 23(3): 193-202 Philip DesAutels Bentley College

What does the future hold for the salesperson?

In theory … phenomenological thematic interpretational approach to understand the professional intellect…

H a : The sales force is facing change and that will have a significant impact on the future of the sales profession and the sales force.

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Perspective of the Changing Role of the Sales Profession

1. The Future of Selling Executives’ Perspective of the Changing Role of the Sales Profession: Views from France, United States and Mexico Tanner et al. Journal of Business & Industrial Marketing 23(3): 193-202 Philip DesAutels Bentley College

2. What does the future hold for the salesperson?

3. What’s so interesting??

4. ASSUME

5. In theory … phenomenological thematic interpretational approach to understand the professional intellect…

7. H a : The sales force is facing change and that will have a significant impact on the future of the sales profession and the sales force.

8. Sample

9. RESEARCH Design

10. Testing

11. Results

12. Contributions

13.

14. Implications