1. Privacy as an SEO Ranking factor
Protect the innocent user
2. Why?
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Increases product search frequency
Reduces risk of search bad experience & loss
to Bing/DuckDuck
Good for Branding e.g. "Safer Search"
Incentives website to be Good players
- The carrot.
Legal requirement as part of Analytics &
Remarketing tools (e.g. GA and DoubleClick) –
The Stick
Reduce chance of group action / DPA fine.
Be less evil ;)