1. Light Score
1. Do you have a Privacy Policy? +1
2. Do you link to Privacy Policy on global footer(or header) try.powermapper.com +1
3. HTML links on Privacy Policy:
• Do you mention you use cookies OR link to “How Google uses cookie data“
www.google.com/policies/privacy/partners/ +0.25
• Do you mention the word “Do Not Track” or DNT on privacy policy +0.25
• Link to GA opt-out plugin OR GA opt-out page +0.25
• Link to DoubleClick remarketing opt-out OR Adchoices link +0.25
4. Has your Privacy Policy has been updated within the last 12months +1
5. If your using session recording (e.g. ClickTale) have you set sensitive fields to either
type=password OR have relevant class: <input id="CreditCardPin" class="tracking-
sensitive ClickTaleSensitive -metrika-nokeys“type="text"> +1
6. Is AnonymiseIP enabled for German Visitors +1
7. Is GTM`s 2 stage authentication login setting enabled OR similar TMS setting +1
8. Do you have a GA custom email alert for URLs containing “@” or “@gmail” +1
9. GA exclude traffic from robot setting is enabled +1
10.You have actioned atleast one GA heathcheck alert +1
Ref: www.google.com/analytics/terms/us.html
[n] / 10
2. Dark Score
1. 3rd party cookies are being deployed on your website -1
2. Have not enable frequency capping on Display network -1
3. UserID tracking is enabled, but not declared to users on privacy page.
4. GA`s data append via CSV upload (dimension widening) for userID as a
customDimension using sensitive data (e.g. Financial grouping/status
based on users postcode/address) -1
5. Using Device Signature (Android App only) -1
6. Email address stored in GA url report -1
7. Storing passwords in GA URL report -1
8. Respawn of users sessionID cookie, after the user tries to clear cookie -1
9. Using any of the techniques mentioned on evercookie -1
10.Using GA to track progress of trojan virus installations -100
[n] / -10
3. Darkness and the
Light - scorings
10 Yoda
6-8 Luke
3-5 Leia
0-2 Chewbacca
0 Neutral Zone
- 0-2 Darth Maul
- 3-5 Count Dooku
- 6-8 Darth Vader
- 10 Darth Sideous
Light
score
Dark
Score
Sum
of both
- - -
4. If you got a dark score join these…
“MOA code of conduct” or “DAA code of ethics” will eventually introduce
one
www.digitalanalyticsassociation.org/codeofethics
www.moaweb.nl/Richtlijnen/internationale-gedragscodes-en-richtlijnen/2012-09-17%20GRBN%20Code%20Comparison.pdf/view