Big seed marketing

Big seed marketing The best of both worlds

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Network effect ,[object Object],[object Object],[object Object]

Links, links, links ,[object Object],[object Object]

IM generation: “My mates are my media” ,[object Object],[object Object],[object Object],[object Object]

Even on the biggest social networks ,[object Object],[object Object],[object Object],(Facebook 2007)

2. About customer advocacy: The lake Wobegon effect

Customer advocacy drive growth

Treat everyone the same, even they have a low authority score

Where do you find brand advocates? On blogs, of course… (but not only)

Engage (?) ,[object Object],[object Object],[object Object],[object Object]

But the blogosphere isn’t everything ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The lake wobegon effect ,[object Object],[object Object],[object Object]

3. About virality: No free lunch

The theory: Influence the influencer

Traditional marketing versus epidemic threshold ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Best of both worlds ,[object Object],[object Object],[object Object],[object Object]

Maximize reach ,[object Object],[object Object],[object Object],[object Object],[object Object]

Maximize persuasion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Maximize reproduction rate ,[object Object],[object Object]

Take aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you. Philippe Deltenre Microsoft Advertising [email_address] [email_address]

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