3. HE DIFFERENCE • TASTE THE DIFFERENCE • TASTE THE DIFFERENCE
CREATIVE BRIEF
/BRAND/PROJECT ASSIGNMENT DATE CREATIVE REVIEWS
/ Lenovo / U-350 7.7.2009 ---
NTION: BIG IDEAS EXPECTED!
ovo! ! Project: Launch U-350! ! Budget: USD 100 k
Lemonade’s look so far -
output: Creative launching concept rather different graphic styles
MENT (Please describe the assignment in one sentence)
prepare launching concept for the Lenovo U 350 personal notebook.
(What do29. července achieve and how shall we measure the success)
středa, we want to 2009
4. Lemonade’s look so far -
rather different graphic styles
středa, 29. července 2009
5. THE FOLLOWING CID CONCEPT IS BASED
ON THE SIMPLE 2D LIME ILLUSTRATIONS
AND GREEN STRIPE PATTERN
COMBINED WITH CLEAN WHITE SPACE
středa, 29. července 2009
6. Why this graphic style?
๛ It’s simple and clean
๛ It’s easy to apply both as decoration (the stripe pattern)
and labeling system (the pictograms)
๛ It’s easy to develop further and build upon
středa, 29. července 2009
7. Elements of the CID
๛ Logo
๛ Typography
๛ Colour palate
středa, 29. července 2009
20. Applying the CID
Keynote presentation template
středa, 29. července 2009
21. Headlines are in the client’s
corporate colour
The client’s logo goes here
Name of presentation
Lemonade’s logo
is in bottom right corner
introductory and section divider slides
středa, 29. července 2009
22. Text blocks are centered Bullet points, numbering and highlights are also
white is used for the body text in the client’s corporate colour
two text-heavy slides
středa, 29. července 2009
34. Three-layer cover
1st layer: “Lemonade”, 2nd layer: “Filter well”, 3rd layer: “To taste the difference”
Can be used as a With Complements card or cover for a notebook/calendar
středa, 29. července 2009
43. Mojito kit: contains lime, rum, brown sugar and, ideally, fresh mint leaves
Alternatively the set can contain rum, brown sugar and lime and mint seeds and carry the message :
”Ours is a long-term commitment!”
středa, 29. července 2009
