This document summarizes Cisco's experience with three marketing games: EdgeQuest 1, EdgeQuest 2, and Cisco myPlanNet. It describes the games, their objectives, components, marketing approaches, and lessons learned. Key takeaways include: 1) Games can effectively engage customers and spread brand awareness; 2) Iterative games became more sophisticated and integrated social media better over time; and 3) Non-traditional marketing tools like games are useful for keeping products top-of-mind after launch.