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2010 Brand Campaign
What Are Our Strengths Now? ,[object Object],[object Object],[object Object]
What Hurt Us In 2009? ,[object Object],[object Object],[object Object]
What’s New for  2010 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Part 1 Keeping Current Customers  & Increasing Their Attendance
Traditional Methods for Keeping Customers*  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Increase Attendance* ,[object Object],[object Object],[object Object],[object Object]
Increasing Attendance: All Star Games* ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Increase Attendance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WPS Survey Purpose  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
79% AGE 50 and older 46-50 41-45 36-40 31-35 25-30 19-24 14-18 13 and under
 
69% How interested are you in soccer? Not interested at all Uninterested Neutral Interested Very Interested Skipped Question
 
 
75% 70% How Do You Hear About YouTube Videos Friends Homepage Facebook MySpace Twitter YouTube search Classes News Other Skipped Question
43%
Gym Membership & Brand Preference
Sports Drink & Health Awareness
That Gives Us 4 Key Sponsors ,[object Object],[object Object],[object Object],[object Object]
How We Will Use These Sponsors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Part 2 Attracting New Customers  & Viral Campaigning
What We Need To Do In  2010 ,[object Object],[object Object],[object Object],[object Object]
Current Viral Campaign ,[object Object]
Expanding SeeExtraordinary.com ,[object Object],[object Object],[object Object],[object Object]
Attracting New Customers Through… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Engaging Bloggers: “WoPro” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photography and Video Contests ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pop-Out Advertising Banner Ideas ,[object Object],[object Object],[object Object]
What Type of Fan Are We Looking For?
What Type of Fan Are We Looking For?
Successful Viral Campaigns  Are Based On….. ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Viral Video Stand Alone Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object]
Viral Video Stand Alone Ideas ,[object Object],[object Object]
Viral Webisode Ideas ,[object Object],[object Object]
2010 Budget Breakdown  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Viral Film Production ($50,000) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Advertising ($100,000) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional Events ($100,000) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsors Contact Info. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Film Production Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Included With Your Takeaway… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank  You! Peter Mulally, Erica Valdes, Alex Johnson,  Jerad Roberts, Kathy Nobile, Stef Meehan, Erica Carlson,  Britni Soto, Ami Hastings, Derron Juarez, Jilian Petuskey, Jessica Waers, Ryan Conly

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Women\'s Professional Soccer Campaign

  • 2.
  • 3.
  • 4.
  • 5. Part 1 Keeping Current Customers & Increasing Their Attendance
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. 79% AGE 50 and older 46-50 41-45 36-40 31-35 25-30 19-24 14-18 13 and under
  • 12.  
  • 13. 69% How interested are you in soccer? Not interested at all Uninterested Neutral Interested Very Interested Skipped Question
  • 14.  
  • 15.  
  • 16. 75% 70% How Do You Hear About YouTube Videos Friends Homepage Facebook MySpace Twitter YouTube search Classes News Other Skipped Question
  • 17. 43%
  • 18. Gym Membership & Brand Preference
  • 19. Sports Drink & Health Awareness
  • 20.
  • 21.
  • 22. Part 2 Attracting New Customers & Viral Campaigning
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. What Type of Fan Are We Looking For?
  • 31. What Type of Fan Are We Looking For?
  • 32.
  • 33.  
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45. Thank You! Peter Mulally, Erica Valdes, Alex Johnson, Jerad Roberts, Kathy Nobile, Stef Meehan, Erica Carlson, Britni Soto, Ami Hastings, Derron Juarez, Jilian Petuskey, Jessica Waers, Ryan Conly

Hinweis der Redaktion

  1. Which sports beverage do you prefer? Since Gatorade is used by the NFL and therefore in a higher price range, we have decided to use Vitamin Water as a sponsor since it ranked second out of our list.
  2. Which sports beverage do you prefer? Since Gatorade is used by the NFL and therefore in a higher price range, we have decided to use Vitamin Water as a sponsor since it ranked second out of our list.
  3. Which sports beverage do you prefer? Since Gatorade is used by the NFL and therefore in a higher price range, we have decided to use Vitamin Water as a sponsor since it ranked second out of our list.
  4. Which brand do you prefer?
  5. Which brand do you perceive to be more healthy?