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Social Business and Beyond
1.
Social Business and
Beyond [this is a truncated version of a 60-minute presentation] @peterkim October 2012 Proprietary & Confidential. © 2012 R/GA All rights reserved.
2.
Boston City Hall
Designed in 1962 Image: Historic New England Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
3.
Boston City Hall
Designed in 1962 âIt Will Grow on You, 3 Architects Predict.â - Boston Globe Image: Historic New England Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
4.
Googie
Southern California architectural style, 1940s - 1960s Image: http://www.flickr.com/photos/beingpeterkim/7109194573/ Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
5.
ABCâS first color
program, 1962 - 1963 Image and statistics: Smithsonian.com Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
6.
Image: Dachis Group
Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
7.
Emerging technology
Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
8.
Emerging technology 1
Increasingly powerful devices Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
9.
Emerging technology 1
Increasingly powerful devices 2 Better access to bandwidth Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
10.
Emerging technology 1
Increasingly powerful devices 2 Better access to bandwidth 3 Consumerization of IT Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
11.
Cultural trends
Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
12.
Cultural trends 1
Make me laugh Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
13.
Cultural trends 1
Make me laugh 2 Make me cry Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
14.
Cultural trends 1
Make me laugh 2 Make me cry 3 Make me famous Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
15.
Definitions of social
business âSocial business is the discipline of working out all the societal and business impacts of instantaneous, ubiquitous communications.â âThe implementation of the unique communicative properties of social media across all levels of a business.â âSocial business takes the foundation of social media and begins to build new economic models on top of it.â Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
16.
Definitions of social
business âSocial business is the discipline of working out all the societal and business impacts of instantaneous, ubiquitous communications.â âThe implementation of the unique communicative properties of social media across all levels of a business.â âSocial business takes the foundation of social media and begins to build new economic models on top of it.â Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
17.
Business goals: make
money or save money Image: Altimeter Group Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
18.
Make money Dell
Outlet used Twitter to drive $3 million in incremental direct + indirect sales. Servus Credit Union used social media channels to drive C$4 million in new deposits. For more: http://www.beingpeterkim.com/2012/01/social-business-roi-examples.html Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
19.
Save money IBM
developerWorks: saves $100 million in annual support costs. Movistar sees $5.75 million in annual support savings. For more: http://www.beingpeterkim.com/2012/01/social-business-roi-examples.html Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
20.
Social business is
Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
21.
Social business is social
media applied to communications Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
22.
Social business is social
media applied to communications whether B2B, B2C, or E2E Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
23.
Social business is social
media applied to communications whether B2B, B2C, or E2E to make money or save money. Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
24.
Becoming a social
business shouldnât be your end goal. Social business helps you achieve your business goals. Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
25.
Whatâs beyond social
business? Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
26.
Social business props
up the legacy models of horizontal and vertical integration. Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
27.
For more on
functional integration, visit http://www.rga.com/about/featured/the- next-nine-years and select âPart 3: Functional Integrationâ Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
28.
Summary Social business is
social media applied to business Harness emerging technology and cultural trends within communications to make money and/or save money Beyond social business: think about products, services and communications and focus on functional integration Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
29.
Image: http://www.flickr.com/photos/beingpeterkim/7535542056/
Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
30.
Thank you.
Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
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