Double Eagle Media Kit

1. AF DOUBLE EAGLE
B U S I N E S S A C C E L E R A T I O N
CORPORATE DEVELOPMENT, M&A

2.  AF Double Eagle was founded in 2003 as a “Business Accelerator” – We provide
corporate development, strategic planning, distribution, and M&A expertise that
results in increased revenue and greater shareholder value for our clients.
. .
 We bring vertical industry expertise and senior level relationships with decision-
makers at top-tier players in the categories of Media & Entertainment, Technology,
Retail/Distribution, and Financing. .
 We work with current management to develop optimal growth strategies and
establish aggressive growth goals, develop operating plans that can be executed
quickly, and assume operating responsibilities to ensure goals are achieved.
 We help to bring new products to market faster, and we secure “wish list” strategic
partnerships that allow our clients to leverage major brands and establish market
leadership position. ..
.
What We Do
You know the challenges of aggressively driving revenue, entering a new market, or
launching a new business. You need to grow sales and distribution, but how can you get those
deals done quickly? If you knew what could accelerate your business and create greater value
for your shareholders, would you step on the gas pedal? That’s where we come in. From the
moment we are engaged, Double Eagle helps companies execute against the most critical
business drivers to reach their goals faster and cost effectively.

3. .
 Peter Clemente, President - Peter Clemente brings to AFDE more than 20 years of experience in senior
management roles in the areas of marketing, digital media, sales and corporate development. Prior to joining AFDE, Peter held a
variety of senior management positions at Sony, including Senior Vice President of Customer Relationship Marketing at Sony
Corp, Senior Vice President of CRM at Sony Pictures, and Vice President of CRM and Digital Sales at Sony Music. Prior to Sony
Peter served as CEO at Oddcast Media Software and Senior Analyst at IDC where he authored industry reports for leading
investment banks. His experience after Sony includes having served as Senior Vice President of Corporate Development and
Chief Marketing Officer at Intertainment Broadcasting Corp, and Chief Marketing Officer at maniaTV. An internet industry
pioneer dating back to his early involvement in the late 1970s, Peter served as a member of the World Wide Web Consortium. He
is a multi-published author and has keynoted industry conferences in the US, Europe and Asia. . .
Who We Are
 Spencer Gordon, Chief Business Development Officer & General Counsel - SpencerGordon is
an accomplished business affairs and business development advisor with expertise in media & entertainment and monetization
of intellectual property. Prior to joining AF Double Eagle, Spencer served as a business affairs executive at ROAR, a Los Angeles-
based talent and marketing agency where he spearheaded strategic partnerships, licensing initiatives, and engineered complex
business transactions on behalf of Hollywood talent, top athletes, major corporations and leading consumer brands. Spencer has
served as a valued advisor to a variety of companies in industries ranging from mobile marketing to retail, hardware and private
aviation. In his current role as General Counsel and EVP Business Development at Double Eagle, Spencer furnishes clients with
his keen sense for transformational opportunities as well as his ability to identify and execute innovative business models.
Spencer holds a B.S. in corporate finance from USC’s Marshall School of Business, a J.D. and M.B.A Cum Laude from Pepperdine
University, and sits of the Advisory Board of the Pepperdine University Palmer Center for Entrepreneurship and The Law.
 Aidan Foley, CEO & Founder - Aidan Foley has over 20 years of executive level management experience in the
technology and entertainment industries. In technology, Aidan has managed organizations, at executive levels, of software,
hardware and services businesses on a global basis with a focus towards digital imaging. Aidan delivers on corporate strategy,
product development and product distribution for companies ranging in size from start-up to multi-national. Prior to his current
role as founder and CEO of AF Double Eagle, Aidan was the President and CEO of the Enterprise Solutions Group of Ascent
Media, an $800 million business unit of Liberty Media where he reported directly to Liberty Chairman, John Malone. Prior to
Ascent Media, Aidan served as CEO of Kodak's Digital Entertainment Division, where he ran several multi $billion businesses.
Prior to Kodak, Aidan served as CEO of Sony’s Media Software Group, a $4 billion business unit of the Sony Corporation.
.

4.  Increased Revenue
 Greater Market Share
 Faster Time-to-Market
 Higher CompanyValuation
 Greater Shareholder Value
 Business Development
 Corporate Development
 Product Development
 Sales & Marketing
 Legal & Financial
 Advertisers & Brands
 New Customer Markets
 New Distribution Channels
 New Strategic Partners
 Capital Markets
 We provide the ACCESS and EXPERTISE your business needs to maximize the RESULTS
your business desires. .
 We compress traditional business cycles to a fraction of the time delivering on revenue
and strategic goals resulting in measurable time and cost efficiencies.
.
 We commit a skilled and experienced team of professionals to your business,
supplementing and expanding business development, sales and marketing capabilities.
.
Our Value Proposition
ACCESS EXPERTISE RESULTS

5. AFDE supports 3 critical
business processes…
 Strategy
 Planning
 Execution
Client Business Support System
Industry Focus
 Media &
Entertainment
 Technology
 Software
 Mobile /Telecom
 Retail

6. Business Strategy & Product Development
 Strategic and operational input on business strategy and
critical success factors
 Identifying and targeting the quickest path to cash
 Preparation of necessary materials to approach brands,
sponsors and other partners
 Product roadmap and fulfillment counsel and partner
development
 Access to key third party technology developers and
manufacturing contacts
Corporate Development & Sales
 Identifying, negotiating, and securing strategic
partners for market leverage in various verticals
 Distribution partner development and
negotiations
 Sales penetration into target markets, accounts
and geographies
 Third party sales team management
 International expansion
Marketing Strategy
 Product marketing loop to provide input on product,
pricing and promotion from customers/partners to
help define future product roadmap
 Retailer marketing development fund negotiations
 Web site and UI design
 eCommerce and Ad operations
 Refine business and pricing models as opportunities
develop and market circumstances change
Funding & Budgeting
 Packaging/positioning investment materials
 Investment community targeting and introductions
 Deal structure and negotiation advice
 Investor relations campaign strategy and execution
 Investor relations management
 Exit strategy planning
 Bank financing introductions
Service Offerings

7. RetailMedia & Entertainment Technology
Sample Clients & Partners

8. Ontario
Double Eagle has a network of 24 experienced sales & distribution reps in key markets in
the US and Canada ready to serve the needs of our clients.
C a n a d a
Territory Coverage:
• New York
• California
• New England
• Michigan
• Chicago
• Pennsylvania
• Ohio
• Arizona
• Virginia
• Florida
• Minnesota
• Texas
• Arkansas
• Nebraska
• Canada
Vancouver
AFDE National Coverage

9. 9
AFDE International Markets
• Canada
• China
• LatinAmerica
• Mexico
• United Kingdom
• United States
The Double Eagle Network includes international partners ready to serve the needs of
clients looking to expand their businesses and distribute products in international markets.

10. Mid-cap videogame technology company:
“Double Eagle accomplished in 45 days what we couldn’t do in a whole year –
partner with a top-tier technology company. As a result we saw our stock price
jump by 30% and the company invested $8 million into our R&D”
Small Consumer Electronics company:
“We had a great product but could not get the big box retailers to return our
phone calls. Double Eagle got us those deals and opened up new distribution
channels for us. As a result sales have jumped 27% over the previous year”
Large multinational media & entertainment company:
“Double Eagle assumed interim management positions in our software division
and helped us create operating efficiencies resulting in a margin increase of
over 25%. We look forward to working with Double Eagle again in the future”
Client Testimonials

11. Aidan Foley, CEO
(310) 497-0602
afoley@afdoubleeagle.com
Peter Clemente, President
(760) 699-3643
pclemente@afdoubleeagle.com
Spencer Gordon, General Counsel
(310) 663-5775
sgordon@afdoubleeagle.com
AF Double Eagle, inC.
Murdock Plaza
10900 Wilshire Boulevard, Suite 400
Los Angeles, California 90024-6525
Contact Information