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SOCIAL 
SNAPSHOT: healthcare 
S E P T E M B E R 2 0 1 4 
Blue Cross Blue Shield health. join in.* 
Kaiser Permanente 
Humana 
eHealth Insurance 
Aetna 
United Healthcare 
Cigna 
Health net 
facebook 
# Fans 
720,829 
56,692 
42,540 
38,470 
23,561 
14,861 
10,858 
692 HIGHEST ACTIVATION RATE 
Post by Aetna encouraging people to take and share 
#HealthySele's of home tness equipment 
ACTIVATION RATE: 7.5% 
Blue Cross Blue Shield health. join in. 
Kaiser Permanente** 
Aetna 
Cigna 
Humana 
United Healthcare 
eHealth Insurance 
Health net 
# Followers 
63,508 
25,459 
13,726 
12,037 
9,208 
6,250 
5,310 
2,089 
twitter 
most retweets 
Blue Cross Blue Shield Health. Join in. 
shows how to make a sweet smelling 
candle that serves as a bug repellent 
RETWEETS: 49 
**Follower count is aggregate of @KPThrive and @KPShare 
YYOOUUTTUUBBEE 
Kaiser Permanente 
Blue Cross Blue Shield health. join in. 
Humana 
Cigna 
eHealth Insurance 
Aetna 
United Healthcare 
Health net 
# Subscribers 
2,343 
1,420 
1,389 
580 
580 
367 
330 
56 
P A R T I C I P A N T E N G A G E M E N T 
Talking 
About 
Retweets, 
Mentions and 
Hashtags 
916 1,246 2,640 
23,658 15,266 16,699 
health. join in. humana 
Blue Cross Blue Shield 
M E T H O D O L O G Y 
Avg. Views 
Per Video 
Healthcare Average 
Leading Brand 
Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance 
of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages 
Socialtools to extract insights and create benchmarks to build client presence in the social 
space and drive successful brand experiences for participants focused on performance. 
Average 
views/video 
Average number of 
views per video 
posted by brand 
TALKING 
ABOUT 
Number of unique users sharing 
stories about the brand page 
over the last 7 days (e.g. liking, 
sharing, checking in, etc.) 
Activation 
Rate/Post 
[(likes+comments+shares) / 
(fans x CM posts)] x 100 
CONNECT WITH US performics.com facebook.com/performics twitter.com/performics 
most viewed 
Executive Director of The Cigna 
Foundation, David Figliuzzi, 
takes the ALS #icebucketchal-lenge 
alongside hundreds of 
Cigna employees 
views: 1,649 
Blue Cross Blue Shield 
health. join in. 
August Data 
*Only includes Anthem BlueCross, Anthem BlueCross BlueShield, BlueCross BlueShield of Georgia and Empire BlueCross BlueShield

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Social Snapshot Healthcare

  • 1. SOCIAL SNAPSHOT: healthcare S E P T E M B E R 2 0 1 4 Blue Cross Blue Shield health. join in.* Kaiser Permanente Humana eHealth Insurance Aetna United Healthcare Cigna Health net facebook # Fans 720,829 56,692 42,540 38,470 23,561 14,861 10,858 692 HIGHEST ACTIVATION RATE Post by Aetna encouraging people to take and share #HealthySele's of home tness equipment ACTIVATION RATE: 7.5% Blue Cross Blue Shield health. join in. Kaiser Permanente** Aetna Cigna Humana United Healthcare eHealth Insurance Health net # Followers 63,508 25,459 13,726 12,037 9,208 6,250 5,310 2,089 twitter most retweets Blue Cross Blue Shield Health. Join in. shows how to make a sweet smelling candle that serves as a bug repellent RETWEETS: 49 **Follower count is aggregate of @KPThrive and @KPShare YYOOUUTTUUBBEE Kaiser Permanente Blue Cross Blue Shield health. join in. Humana Cigna eHealth Insurance Aetna United Healthcare Health net # Subscribers 2,343 1,420 1,389 580 580 367 330 56 P A R T I C I P A N T E N G A G E M E N T Talking About Retweets, Mentions and Hashtags 916 1,246 2,640 23,658 15,266 16,699 health. join in. humana Blue Cross Blue Shield M E T H O D O L O G Y Avg. Views Per Video Healthcare Average Leading Brand Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance. Average views/video Average number of views per video posted by brand TALKING ABOUT Number of unique users sharing stories about the brand page over the last 7 days (e.g. liking, sharing, checking in, etc.) Activation Rate/Post [(likes+comments+shares) / (fans x CM posts)] x 100 CONNECT WITH US performics.com facebook.com/performics twitter.com/performics most viewed Executive Director of The Cigna Foundation, David Figliuzzi, takes the ALS #icebucketchal-lenge alongside hundreds of Cigna employees views: 1,649 Blue Cross Blue Shield health. join in. August Data *Only includes Anthem BlueCross, Anthem BlueCross BlueShield, BlueCross BlueShield of Georgia and Empire BlueCross BlueShield